Tag: TripConnect PayPerClick

What is TripConnect ?

Posted on by craig

TripConnect now live World-Wide for Hotels, B&Bs and Guest Houses

TripConnect Premium Partner
TripConnect Premium Partner

As of today independent hotels, bed and breakfasts from all corners of the world can advertise directly for bookings on TripAdvisor. Owners will be able to drive direct bookings with zero commission from their TripAdvisor pages. They will be able to bid for clicks on a PayPerClick basis.

This is nothing short of a revolution in the way TripAdvisor promotes accommodation, a new way to get direct bookings.

TripConnect video

If you are a property owner you can use the TripConnect system to show real-time rates and availability with a booking button for the customer to complete the booking.

What will you need for TripConnect to work ?

1. An approved Internet Booking Engine (IBE) like freetobook.

2. A business listing with TripAdvisor

3. A TripConnect account to pay for your clicks

When you have all three of the above you can set your PayPerClick budget and get started. You will be able to set a daily cap on your spend and you can do it for as long as you want. TripAdvisor will give you a forecast for monthly spend so you get an idea of costs.

What is TripConnect ?
TripConnect Premium Partner

As each booking comes in freetobook will show you that it came from TripConnect. You will also get a report from TripConnect showing your click costs and the booking revenue you achieved. This way you will be able to analyse the return on your advertising spend.

Freetobook is a Premium partner of TripConnect and can offer the service worldwide. If you already have a freetobook account you just need to contact TripConnect to setup your account. If you don’t yet work with freetobook this is an ideal time to signup.

 

 

More information on TripConnect click here

To signup with freetobook click here

To register with TripConnect click here

 

 

TripConnect PayPerClick vs Google

Posted on by craig

Hotels will switch adverts from Google to TripConnect

Google will lose PayPerClick advertising revenue to TripConnect.

Google PayPerClick vs. TripConnect
TripConnect PayPerClick vs Google

In the real world of limited marketing budgets one company’s gain will be another’s loss. The much awaited TripConnect system is a new way for properties to spend advertising money. (previous blog What is TripConnect ?)

Here at freetobook we are predicting Google will lose advertising revenue from property owners. We are already getting a significant number of property owners telling us they plan to switch their Pay Per Click budgets onto TripConnect. It makes total sense to us when you look at the logic, if your money is limited it is probably better spent on TripAdvisor’s new TripConnect system.

Why is Google Pay Per Click inferior to TripConnect ?

1.Google Pay Per Click is wasteful : TripConnect will not show adverts when the property is unavailable. The TripConnect system checks availability and rates with the properties Internet Booking Engine (IBE) before showing the advert. By comparison Google Pay Per Click adverts are not “availability dependent” and will always show, costing clicks when a property is unavailable.

2.Direct into the booking process: TripConnect puts the customer directly into the booking process cutting out wasted time spent browsing, you have all the information to make the purchase…. price, price comparison, availability and a quality ranking. A Google advert provides none of these.

3.Customer purchase point: When a potential customer is searching on TripAdvisor they are beyond the simple Google search “London Hotels” they are looking for “Which London hotel” where would you rather put your money ?

4.Easy ROI Tracking: TripConnect has built in tracking to show bookings completed alongside the costs so properties can easily tack their Return On Investment (ROI). Yes, Google has their analytics but they can require some specialist knowledge TripConnect tells a property what they want to know booking revenue vs. advertising costs.

5.Content rich : A TripAdvisor TripConnect advert is on the property’s TripAdvisor page, content and context rich.

TripConnect Premium Partner
TripConnect Premium Partner

The battle for Pay Per Click advertising revenue from accommodation owners is going to get more interesting with the launch of TripConnect. The freetobook Internet Booking Engine (IBE) is a premium partner of TripConnect so all our customers will be able to participate in TripConnect right from the start.

Our guess is that Google Hotel Finder will be watching TripConnect with their data microscope, after all not even Google wants to see their click revenue start to shrink. However, the lack of connectivity to the world’s property owners, their booking engines and inferior review data are three weaknesses they would need to rectify before a realistic chase can commence on TripConnect.