Celebrating TripAdvisor’s Best of the Best 2021

TripAdvisor awards 2021 – Best of the Best Use freetobook

Tripadvisor awards 2021
Best of the best on Tripadvisor

Congratulations and jubilations to all of the UK properties that have been featured in this year’s Travellers’ Choice Awards. We all know the incredible hard work and effort that’s required to achieve excellent guest feedback so it’s wonderful that you have been acknowledged for this. We have also spotted some of freetobook’s international properties highlighted in this year’s awards, again a huge round of applause. We are so very proud to be working with each and every one of you. (full list at the bottom of the blog with links to accommodation, if we have missed you out let us know in the helpdesk and we will add you in)

While we can’t claim any of the credit for the hard work that went into earning these fabulous reviews and awards, freetobook does provide the smooth running, all-in-one booking solution that provides seamless guest service and frees up properties owners to focus on what’s important to their guests – top notch hospitality.

If you too want to get into the top hotel or B&B listings on TripAdvisor or Google here are a few tips about how to handle reviews in articles that we posted some time ago …

**Best B&B & Inns Category**
The Toulson (World Number One)
The Torcroft (World Number Three – UK Number Two)
Dorset House (World Number Four – UK Number Three)
Torlinnhe Guesthouse (World Number Six – UK Number Four)
Haven Cottage (World Number Twelve – UK Number Five)
Avenue Guest House (UK Number Thirteen)
Rudha-Na-Craige (UK Number Twenty Two)

France
La Villa De Mazamet (France Number Twenty Four)

**Best Small Hotels***
The Ship Inn (UK Number Eight)
Rowborough Hotel (UK Number Twenty One)

TripAdvisor website grab

TripAdvisor makes a grab for your website content.

grab for your unique content

Late last week TripAdvisor sent out an email advising of a change in their terms and conditions. This was no trivial change, they demand access to all text and images on your website which they can harvest anytime and have perpetual, irrevocable, royalty-free, transferable, sub-licensable rights over. This is a grab for all the content on your website forever. TripAdvisor can then use any of those images and text as they see fit and for their potential profit without any payment to you (A copy of the terms at the bottom of the page).

Why is your website content so important ? The unique descriptions and photos that you put on your website are one of the few places that a small independent business has an advantage. Search engines value unique content, if you give this over to TripAdvisor or anyone else, it will impact your uniqueness and harm your ranking on the internet. Conversely it will improve the ranking of the website that takes it for their own use. In short: giving away your website content will harm your internet ranking and help that of TripAdvisor. A likely result of losing your unique content would be your website going lower on Google and others going higher.

What is really striking about this request for “agreement” of content access is that it is perpetual (forever), it is irrevocable (can’t reverse it), it is transferable (can be given or sold to anyone else), royalty-free (you get no payment) and sub-licensable (they can make money from it). This is just about the worst possible outcome you could ever agree to, it is completely and utterly in the favour of TripAdvisor. I don’t think its possible for there to be a worse agreement for independent accommodation owners.

Do not undervalue your website content. The material on your website is a result of your hard work. With your toil over time it has become your very valuable brand/name/image, it is literally what marks you out as different. I cannot image what has possessed TripAdvisor to think they can grab it so blatantly from your website and take it forever to do with as they please with just one click. There is no option to refuse the terms, (only a button to close the pop up – see below) this looks more like a diktat, “a take it or take it”, than it does an agreement. You can close the popup but it keeps coming back until you agree, if you agree then you lose your unique content rights and the pop up goes away.

TripAdvisor say in their popup that they want to improve traveller experience on their website. Fine do that, but that is their business to make the experience better for customers on their website. Unique content costs effort, it costs money, it is valuable and it is certainly not free. TripAdvisor profits from their website. They sell OTA advertising that is a major part of their income which is paid for by commissionable bookings. Why would a independent property give over its unique content (under extremely bad terms) in order to increase the profit of TripAdvisor. The nett result of which is fewer direct bookings and again, and again, yet more commission.

It is extremely sad and disappointing that TripAdvisor have such low ethical values in this action. This is no relationship of mutual benefit, they take everything and you get nothing. Surely this has to be totally withdrawn by TripAdvisor with a big apology. All properties that have agreed these terms should have the agreement reversed with an assurance that these kind of terms should never be sneaked back in. The damage has been done, we have now seen the disregard they have for accommodation businesses and sadly trust lies shattered.

TripAdvisors’ Best Of 2020

Travellers Choice awards 2020
TripAdvisor awards 2020

Congratulations to all the properties that have been featured in this year’s Travellers’ Choice Awards.  We all know the hard work and effort required to achieve excellent guest feedback so it’s wonderful for that to be acknowledged.

We’d like to give everyone a GREAT BIG ROUND OF APPLAUSE.

There are various award categories that work across every location and it’s great to see freetobook properties pretty much make up half of the UK’s top 25 B&Bs !  That’s 12 B&B’s in the top 25, a huge chunk, and we’re so proud to be working with the very best in the business.

Ensuring every guest receives the highest levels of hospitality day after day requires focus, passion and a commitment to continual improvement… well done.  Our congratulations also go out to everyone that received a Certificate of Excellence.

We’ve spotted a few more freetobook customers in various categories and locations elsewhere but please let us know if we’ve missed you out….. it’s not intentional!

UK & Channel Islands

**Best B&B & Inns Category**
Riverside Bed & Breakfast – Ambleside #3
The Redholme B & B #4
Avenue Guest House #5
The Old School Bed and Breakfast  #6
The Albaston #12
The Seacroft – Blackpool #13
Grendon Bed & Breakfast #17
The Old Parsonage #21
Alcuin Lodge #22
Fairhaven Country Guest House #23
Saxon Villa Bed and Breakfast #24
Bure Lodge #25

**Best Small Hotel Category**
Oceanic Hotel #2
The Rowborough #7
Marine Court Guest Accommodation #17
Tigh na Sgiath Country House Hotel #23

IRELAND
Avlon House #21 Best B&Bs in Ireland

COSTA RICA
Casitas Tenorio B&B #1 in Best B&Bs in Costa Rica and #2 in Best B&BS in South America

FRANCE
Carcassonne Bed and Breakfast #15 in Best B&Bs in France

CANADA
Brookside Inn Boutique Hotel #1 Best Small Hotel in Canada

MEXICO
Baldwin’s Guest House Cozumel #19 in Best B&Bs in Mexico

Traveller’s Choice 2020 awards
Newminster Cottage Bed and Breakfast
Min-y-Don Guest House
Upper Clements Cottages & RV Park
Reads Court Holiday Apartments
Pitfaranne Guest House
Bleriot’s Dover Bed & Breakfast
Ashburn Guest House
Voortrekker Shetland
Arundel House

While we certainly don’t do the hard work that earns these fantastic awards, freetobook does provide the smooth working, all in one booking solution that provides seamless guest service and gives these properties the free time to do the most important thing – look after their customers – because that’s what makes happy customers which in turn wins awards …

I’m also going to put a warning sign on these awards because they can drive traffic to the TripAdvisor website. This is not a good thing for accommodation owners (it “leaks” bookings) so please be careful of adding links on your website that take the guests away from your website. By all means trumpet your fabulous success but remember it is your award so don’t leak customers away.

As an update, we now find that Google and Facebook reviews are probably as important for guests. There is no longer a monopoloy in reviews so make sure you encourage guests to review you on other platforms (Google and Facebook) too.

Some links to related blogs from our past, might be interesting..
TripAdvisor ranking tips
10 Do’s and Don’ts for managing reviews (2013 but still good advice)

Spread Your Bookings Across Multiple OTAs

Diversity is security. Relying on just one source of bookings is a risk to any business.

Your first priority is maximising direct bookings and it’s what we do best at freetobook. You simply can’t ever have too many direct bookings!

Channel Manager
Channel Manager

Next in importance, if you need more bookings than just your direct ones, is your channel bookings and your meta bookings**. Freetobook does the whole range of channels: Bookingcom, Expedia, Airbnb, Hotelscom, Agoda, HostelWorld, HRS, Pitchup and a few others in the wings.

For Meta you can use Google Ads (UK only, world-wide by summer) and TripAdvisor (worldwide).

The 3 biggest channels are Bookingcom, Expedia and Airbnb. If you only work with one then you’re in danger of that source being too dominant, one channel is not a healthy spread. Some customers prefer to only book with certain sites (like Airbnb) so you may just not be reaching them if you’re not on that channel. Also a specific channel may do something you disagree with (it’s not unheard of!), so having alternatives will help in these situations by providing resilience.

High Connection Quality

Freetobook is regarded as one of the most reliable and high service channel managers in the world. There’s a lot of high tech in action, making sure it works all of the time. On the service side, unlike most, we do all your rate plan mapping and pro-actively manage connections once in place. This hands-on human support and advice makes the all difference. We also provide you with tools to ensure your direct rates and direct availability are the best they can be.

A good healthy business mix includes a majority of direct bookings alongside a diversified strategy with Bookingcom, Expedia and Airbnb.

Google Ads in the UK

OTAs are not for everyone, some properties can manage to fill up without them and we support those efforts. If you want more exposure but at a lower cost than the OTAs we suggest Google Ads at 7% advertising. In our experience TripAdvisor advertising works best if you are not with any OTAs, if you are with OTAs then TripAdvisor is too high a cost.

If Google Ads and direct are not enough to fill up your property we would suggest a diversified selection of OTAs. These channels can be managed in a way that prioritises your direct bookings, you would expect nothing less of a family company like freetobook.

Google meta search
This is what Google Hotel Ads looks like – we call this **meta search

**Meta is a source of direct bookings from rate comparison systems. Examples are Google and TripAdvisor – They are NOT Online Travel Agents (OTAs) and you pay for advertising rather than commission. Your direct rates are shown alongside the OTAs (only if you are with the OTAs). Meta is most powerful when you are not with any OTAs – your direct rates then become the only rate Google shows !!

Google Hotel Advertising is here
Channel Manger details and pricing on freetobook is here
TripAdvisor advertising is here … (TripAdvisor is DIY you do it with them)

Links related
Freetobook 7 pledges for online booking (this shows how we are different)
Book direct images for your website, signature, facebook etc…

TripAdvisor Ranking Tips: Why & How To Get Reviews

Recent research on reviews makes interesting reading and helps guide you on how to improve your ranking within TripAdvisor, Google and any other review sites.

TripAdvisor for business
Tripadvisor

Good reviews are important, we all know potential guests read and compare reviews before making a decision to book. Maintaining this good reputation has a significant bottom line impact.

Giving good service is always going to be the best way to get great reviews. As the host you’re the one in front of the guest and that makes all the difference … giving you a real advantage over corporate hotel chains. There are however a few tricks that can help bend the curve in your favour because having brilliant service on its own might not generate enough reviews. There may be some gentle prodding required to keep a fresh flow of reviews.

Let’s take a look at a few of the issues. Firstly, WHY you should have a good set of recent reviews, HOW to get them and finally a trick or two to encourage those that you know will REVIEW YOU WELL. We’ll also touch on the danger of putting review links on your website that take possible guests off to another website (where they’re encouraged to book an alternative!)

Why should you try to get a good set of recent reviews ?

1) Fresh reviews are the most important, about 40% of customers only look at reviews from the last few weeks (huge increase from only 18% in 2017). This has a positive impact on hosts that encourage guests to review because they tend to have a constant stream of recent reviews.  

2) TripAdvisor gives higher weighting to the most recent reviews and lowers the importance of older legacy reviews. Favouring newer reviews makes sense because guests want the most up-to-date picture of their potential stay.

3) Getting lots of recent reviews acts as a kind of insurance policy against the (inevitable) odd bad one. If you are unlucky enough to get a poor review amongst all your brilliant ones, it’ll soon sink out of sight if you keep getting new reviews.

4) Properties with more recent reviews will rise-up the ranking compared to those with the same score but older reviews.

How do you encourage guests to post reviews?

A certain number of guest will be regular reviewers and won’t need any nudging, but the majority might need a little prod to post a review. There is no shame in asking for a review, every business needs to know how they’re performing – your guests understand this.

To encourage reviews you could print little business cards with your TripAdvisor link (and maybe an direct booking discount offer for next time they book). Alternatively, you could email or message them after their stay. A little bait sometimes helps so why not use a PromoCode to give them a special returning guest discount?

How do I filter out the best customers to ask for a review?

Your booking system may have its own automatic guest feedback built in? A very effective strategy is to use this initial feedback by thanking them for the great review and asking it to be placed on TripAdvisor. By doing this you are filtering out the best reviewers which will over time boost your review score.

Top Tip: Respond to your reviews on TripAdvisor, Google and others.

Did you know that 89% of guests read the responses to reviews? Replying shows you care and helps you understand precisely what made the difference in the eyes and words of your guests … marketing gold.

This is great news for independent properties because it’s usually the “hosts” that are the differentiator, it’s not the free wi-fi, parking or the marble lobby that get mentioned, it’s YOU the host that makes the stay truly memorable.

Top Tip: Use technology to free yourself to do the important things.

The best hosts use technology to the max – they let their booking engine do the bookings, process payments, update channels etc. investing the time saved delivering a unique memorable experience.  This pays off with a great reputation, more bookings and higher prices.

Top Tip: Review widgets on your website can be tempting…. and costly!

We all want to show off our great review scores but please make sure your review widgets don’t lead guests to a page where they book another accommodation. So many properties just put the review link on their website, leading potential guests off to book with an OTA (at commissionable rates) or not at all. Check your website today, follow the links to see what your web visitors see and where they go, you might be shocked.

Direct booking review widgets are good and freetobook have just launched their new responsive and customisable review widget. 

At freetobook we’re constantly working to free up your time so you can spend it giving guest an amazing experience. We automate payments, guest feedback, online bookings, sending messages, channel management… and so much more.

share best practise

We’re family run and independent to the core, always searching for ways to support direct bookings.

2017 TripAdvisor Travellers’ Choice Award

rdTopLaurel_L_no_trademarks2017Congratulations to all the winners of TripAdvisor Travellers’ Choice Award 2017!  They have all worked so hard to get this recognition so let’s celebrate their achievements. Here is a list of the best hotels and B&B’s that are using freetobook…there are quite few!  A special congratulations to the Marine Court Hotel for being number 15 in the top 25 small hotels in the world. On the B&B front, a big congratulations to Swallows Rest Bed & Breakfast (number 5 in the world) and West by Five Guest House (also in the top 10).

Each year the list gets bigger and bigger, with 7 out of the UK’s top 25 B&Bs currently enjoying freetobook. Well done to everyone, including the 100s with a certificate of excellence.

See the full list below and let us know if you found your name!

 

Top 25 Small Hotels – World

  1. Marine Court HotelIlfracombe, United Kingdom

 

Top 25 B&B’s – World

  1. Swallows Rest Bed & Breakfast – Brigstock, United Kingdom

 

  1. West by Five Guest House – St Ives, United Kingdom

 

2017 Travellers’ Choice Award – UK

 

Top 25 B&B’s in the UK

  1. Swallows Rest Bed & Breakfast Brigstock, United Kingdom

 

  1. West by Five Guest House – St Ives, United Kingdom

 

  1. Riverside – Ambleside, United Kingdom

 

  1. Eighteen97 – Goathland, United Kingdom

 

  1. Heddwyn – Llandudno, United Kingdom

 

  1. Maxwell’s Piece Bed and Breakfast  – Moreton-in-Marsh, United Kingdom

 

  1. Highcliffe Contemporary Bed and Breakfast –  Falmouth, United Kingdom

 

Top 25 Small Hotels – UK

 

  1. Marine Court Hotel  – Ilfracombe, United Kingdom

 

  1. Ascot House Hotel – Torquay, United Kingdom

 

  1. Pencubitt House – Liskeard, United Kingdom

 

  1. Abbeyfield Hotel – Torquay, United Kingdom

 

Top 25 Bargain Hotels – UK

 

  1. Karden House HotelLlandudno, United Kingdom

 

Top 25 Hotels for Romance

 

  1. Trelaska Hotel & Restaurant Looe, United Kingdom

 

  1. Abbeyfield Hotel – Torquay, United Kingdom

 

  1. Cary Court Hotel – Torquay, United Kingdom

 

 

TripAdvisor’s Number 1 B&B In the World

millgate b&b

Sue Burrell, owner of the Millgate B&B in Masham, recalls the excitement and media frenzy and tells us why she will always be indebted to her local dentist and freetobook.

“Sometime in January 2015 I answered the telephone to James Kay, Senior Media Relations Manager for TripAdvisor who said, “Remember me from last year? You won an award as one of the Top 10 B&B’s Inns and Lodges in the World. Well, this year we have a special award for you”. I thought he was talking about my scones.  You see every new guest arriving at our B&B is greeted with freshly baked scones in their room and most of our TA reviews since we had started in business (just 2 years 10 months previously) had mentioned our scones.

I waited. ‘You have been voted TripAdvisor’s number 1 B&B in the World. But you cannot tell anyone” James said.  “Can I tell my husband?” I whimpered. “I think you probably will have to tell your husband” he said. I could tell he was smiling as he said that and I began to cry.

 

The next few days were just a blur. James would be telephoning to book in journalists from the UK’s national press for overnight stays while interviews with numerous TV and radio stations, local press reporters, newswire photographers and cameramen were lined up in total secrecy, ready for the day the news was to be announced to the world at the end of January 2015.

We had to stand in the little lane outside our home shaking bottles of sparkling wine (not champagne!) whilst photographers said “Just one more” for hour upon hour.  Tourists passing in the street were curious and I’m sure our neighbours thought we were Lottery winners as we stood together for the TV cameraman.

Standing in the cold for around six hours we opened up around four bottles of fizz posing for photographs. By 6pm I told Andrew we should eat out as by this stage I was ‘twinkling’ after drinking on an empty stomach.

It was Steak Night when we arrived at The Bruce Arms in Masham. Two steaks with all the trimmings and a bottle of wine for a bargain price.  After weaving our way home Andrew opened another bottle. I was just about to take a slurp when I missed my mouth and hit my front teeth with the glass, knocking off a porcelain crown which hit the terracotta tiles in the kitchen and shattered like a Ming vase. “Oh crikey, we have got telly again tomorrow” were my last words that night.

 

The following morning was the day the news of our award was announced to the world at 0500 hrs UK time. The first booking came in at 0509 and after BBC 2 radio show host Chris Evans began telling everyone to book Millgate B&B they were coming in at the rate of four a minute.  We had BBC Radio York broadcasting live from 6 am from our home.

I did radio interviews about our award from as far away as Cambodia, to Spain and Cambridge.  We had to unplug our telephone as it was ringing constantly and I couldn’t take the bookings fast enough.  We relied on freetobook for over a month to take the bookings for us as we had 1,427 email enquiries on the first day alone.  It took just four days for us to be booked for almost the full year ahead!

I was still worrying about not being able to smile on our ITV This Morning appearance because of my missing tooth when I received a text from my dentist asking for a radio ‘shout out’. My response clinched the deal, “As long as you do a temporary crown for me by 12 o’clock today”. I was grinning like a Cheshire cat for the cameras later that day.

 

I wish the winners for 2016/2017 all the very best and hope that they have an on-line booking system like freetobook to take the strain.

With hindsight, I wish we had booked some days off for ourselves as we only had 7 days off until October of 2015.

 

CNN wanted to make a film about us and wished to come over in March 2015.  We only had one day off that month and the next break was just two days off in May.  Despite their global audience of 240 million I turned down their kind offer (much to the consternation of TripAdvisor who wanted the extra publicity for their awards).  As I said to Andrew at the time, we would never have been able to have our telephone plugged in as there were so many time zones, calls would have been coming in 24 hours a day.  Although on the upside, I am able to say I turned down CNN and it sounds very flash!”

Sue Burrell, Millgate B&B

 

Winners TripAdvisor Travellers Choice Award 2015

Number 1 B&B IN THE WORLD

TripAdvisor Certificate of Excellence 2015

Bookingcom  Award  of Excellence 2014

Sunday Times Ultimate 100 British Hotels 2015/2016 –  Top 10 B&B’s.

Winners TripAdvisor Travellers Choice Award 2014

Tripadvisor Certificate of Excellence 2014

Number 9 in the TOP 10 B&B’s IN THE WORLD

Winners TripAdvisor Travellers Choice Award 2013

Number 23 in the TOP B&B’s IN EUROPE

TripAdvisor at 12 percent

Own the bookings on your TripAdvisor page

Twelve Percent commission on TripAdvsior
Twelve Percent commission on TripAdvsior

More and more bookings are being made on TripAdvisor, we have some information and friendly advice to help ensure you are not losing out. In the last week we have seen a 400% increase in TripAdvisor Instant Bookings. If you use the freetobook direct connection these are now available at 12% commission.

All across the world Instant Booking is becoming more widely available, you will have noticed a change to your TripAdvisor page. Now visitors to your page are asked for their dates of stay and your availability only shows if you’re connected, if not, TripAdvisor lists availability of nearby properties.

Getting a direct connection to Instant Booking is easy and will save you commission. To take part you just need a freetobook account and a TripAdvisor account.

Login to your TripAdvisor account and switch on the connection to freetobook, it’s as simple as that.

Six advantages of a direct TripAdvisor connection:

1) Lower commission, you can pay as little as 12%
2) You only pay commission on completed bookings
3) No upfront costs, no signup costs, no fees from freetobook
4) You receive all of the customer’s direct details, including email address
5) Simple to do, just login to TripAdvisor and connect
6) You don’t need a Business Listing to get these TripAdvisor bookings

Booking by TripAdvisor
Booking by TripAdvisor

The connection simple, just activate it in your TripAdvisor account to enable direct bookings on your TripAdvisor page.

Freetobook has always believed in great technology for direct bookings as well as offering the highest quality connections to world’s biggest sources of bookings. We all know some providers are not universally popular with accommodation owners but it remains a fact that they have access to the world’s online bookers. We try to advantage our customers (property owners) by offering these connections at better value. It is certainly better to get a booking through TripAdvisor at 12% than one through another big source at higher commission!

This year a freetobook customer was awarded TripAdvisor’s “Best B&B in the World,” yes, number 1 out of 300,ooo or more listed on their site. The Millgate in Masham is certainly a fantastic B&B and for us what stands out is their great attitude to using new technology to maximise sales and free up time to get on with taking care of customers. See what the Millgate has to say about getting to the top on TripAdvisor.

To become the best B&B in the world you certainly need to be fabulous but you also need to have fantastic reviews and as many of them as possible. Here again freetobook can help you rise up on the TripAdvisor rankings. A Review Express connection on your freetobook account can automate review requests for your customers and dramatically increase the number of reviews you receive. Find out more about Review Express.

Most of freetobook’s benefits are free with a few optional charged services, find a complete list of our charges on our pricing page, what does freetobook cost ?

View our helpful TripAdvisor Instant Booking video for a quick recap of how to increase bookings on your TripAdvisor page, click play below.

OTAs – Rise of the Giants

Rise of the giants

A huge amount of internet change is currently impacting independent accommodation providers.

Online travel agent (OTA) consolidation puts the vast majority of bookings into the hands of just 2 or 3 players. Together they dominate the online space through aggressive marketing and huge pay per click spends with Google and other high volume websites. This continues to make it increasingly challenging for independent accommodation owners trying to maintain the same volume of direct bookings.

If you find yourself in this situation the best strategy is to avoid over reliance on a single OTA as that level of dominance creates obvious business risks, no business wants all its eggs in one basket. So make sure you have a spread of booking sources and always be on the look out for new, more efficient ways to distribute. Don’t be afraid to invest in technology that improves your direct commission free bookings and also enables you to diversify your booking sources i.e. a channel manager and booking engine that connects to all three big players…Booking.com, Expedia and TripAdvisor.

Remaining fiercely independent and open to multiple sources of bookings becomes more crucial as the dominance of the biggest grows. In other words the most successful strategy will be diversified and independent – keep your eggs in baskets you can trust.

connect to freetobook channel manager

 

B&B marketing tips from Karen

hopton house“If anyone knows about B&B, Karen does.” (Guardian) Karen owns Hopton House, a converted granary in Shropshire offering three bedrooms. Alongside her own bed and breakfast business, she runs regular courses for potential B&B owners. Here Karen shares her business expertise and thoughts on TripAdvisor, the ‘Marmite’ of the B&B world.

“I’ve been running Hopton House for nearly eleven years now and the B&B courses for a couple of years less than that. I’m often asked what the biggest changes I’ve seen in that time are. In terms of the running of the B&B it’s very much about guest expectations, they tend to be more widely travelled and the lines between hotels and B&Bs are getting a bit blurred. Internet access is one case in point – ten years ago it wouldn’t have been required or maybe it was just a nice to have, but in 2015, with the amazing growth of smartphones, it’s pretty much a necessity for many people. From my own travels I know that if there are choices of similar accommodation in an area, I’ll always go for the one with Wi-Fi access. I think the biggest changes I’ve seen are the ways in which B&Bs market their businesses.

Here are the top 5 areas that I think have been game changing;

guest reviews tripadvisor1. Guest Reviews:
Tripadvisor; the marmite of the B&B world! All guests these days are potential amateur reviewers. Whilst having lots of great reviews is heart warming for the B&B owner, a negative review has the potential to cause serious damage to a business. Even now my heart skips a beat whenever I see I have a new review come through. Whilst receiving a bad review can ruin the owner’s day, it’s important to address the review and respond constructively. Tripadvisor reviews have shown that potential guests are more likely to choose to stay at a B&B if they’re taken to respond to negative feedback in a positive constructive way.

online travel agents2. Online travel agents:
The OTAs such as booking.com are changing the way people book accommodation, and many B&Bs can have a bit of a love/hate relationship with them. OTAs can bring us a lot of business with no upfront joining fees but the commission they charge is high and the guests haven’t always understood what they should expect in their B&B. I think B&B owners need to make a decision about whether they will use the OTAs and then how will they use them. Whilst I don’t use them myself (I’m on booking.com but haven’t yet released nights to them), I think they can be very useful ( and possibly essential ) to some types of accommodation providers.

social media3. Social Media:
Many B&Bs have always relied on word of mouth to promote their business for years, and social media is the ultimate word of mouth. Social media, be it twitter, facebook, Instagram or even blogging, provides B&B owners with a great way to attract new guests, meet suppliers and keep in touch with repeat guests. I filled a room last minute following a cancellation using a promoted Facebook post last week. Better still, when you attract someone on social media and they like what you offer, they’ll then go back and recommend you to all of their followers.

advertising4. Advertising:
Whilst paper advertising in magazines and tourist guides has been steadily declining, digital advertising has been on the increase. I find both Facebook promoted posts and Google adwords are an effective way of marketing my B&B.

Google adwords particularly are becoming quite complicated to manage these days. I’d always suggest getting a recommendation for a digital marketing company to help you get started (although avoid those that cold call you offering top place on Google).

online booking5. Online Booking:
I’ve had online availability since I opened my B&B, I was one of the first in my area to get online booking. I do think online booking is an essential for any tourism business these days. About 85% of my bookings come through online via freetobook. Taking the deposit, blocking the calendar and sending confirmation are all handled seamlessly without me having to do a thing (the hours I used to spend on holiday looking for an internet café so I could sign into my email and respond to guest bookings with my old booking system!)

These days marketing is as an essential part of running a B&B as cleaning the rooms or cooking the breakfast. If it’s something you enjoy then great, if not then find someone who can help you. There’s lot of support out there locally via local tourism associations and groups.

Hopton House B&B, Hopton Heath, Craven Arms, Shropshire, SY7 0QD

Check availability and book online at www.shropshirebreakfast.co.uk
Follow us on Twitter at www.twitter.com/hoptonhousebnb
Find us on Facebook at www.facebook.com/hoptonhouse
Check out our Pins at http://pinterest.com/hoptonhousebnb/
Read our Breakfast Recipes at http://shropshirebreakfast.blogspot.co.uk/