TripAdvisor – freetobook

TripAdvisor Ranking Tips

Posted on October 21, 2019October 22, 2019 by craig

Recent research on reviews makes interesting reading and helps guide you on how to improve your ranking within TripAdvisor, Google and any other review sites.

Good reviews are important, we all know potential guests read and compare reviews before making a decision to book. Maintaining this good reputation has a significant bottom line impact.

Giving good service is always going to be the best way to get great reviews. As the host you’re the one in front of the guest and that makes all the difference … giving you a real advantage over corporate hotel chains. There are however a few tricks that can help bend the curve in your favour because having brilliant service on its own might not generate enough reviews. There may be some gentle prodding required to keep a fresh flow of reviews.

Let’s take a look at a few of the issues. Firstly, WHY you should have a good set of recent reviews, HOW to get them and finally a trick or two to encourage those that you know will REVIEW YOU WELL. We’ll also touch on the danger of putting review links on your website that take possible guests off to another website (where they’re encouraged to book an alternative!)

Why should you try to get a good set of recent reviews ?

1) Fresh reviews are the most important, about 40% of customers only look at reviews from the last few weeks (huge increase from only 18% in 2017). This has a positive impact on hosts that encourage guests to review because they tend to have a constant stream of recent reviews.

2) TripAdvisor gives higher weighting to the most recent reviews and lowers the importance of older legacy reviews. Favouring newer reviews makes sense because guests want the most up-to-date picture of their potential stay.

3) Getting lots of recent reviews acts as a kind of insurance policy against the (inevitable) odd bad one. If you are unlucky enough to get a poor review amongst all your brilliant ones, it’ll soon sink out of sight if you keep getting new reviews.

4) Properties with more recent reviews will rise-up the ranking compared to those with the same score but older reviews.

How do you encourage guests to post reviews?

A certain number of guest will be regular reviewers and won’t need any nudging, but the majority might need a little prod to post a review. There is no shame in asking for a review, every business needs to know how they’re performing – your guests understand this.

To encourage reviews you could print little business cards with your TripAdvisor link (and maybe an direct booking discount offer for next time they book). Alternatively, you could email or message them after their stay. A little bait sometimes helps so why not use a PromoCode to give them a special returning guest discount?

How do I filter out the best customers to ask for a review?

Your booking system may have its own automatic guest feedback built in? A very effective strategy is to use this initial feedback by thanking them for the great review and asking it to be placed on TripAdvisor. By doing this you are filtering out the best reviewers which will over time boost your review score.

Top Tip: Respond to your reviews on TripAdvisor, Google and others.

Did you know that 89% of guests read the responses to reviews? Replying shows you care and helps you understand precisely what made the difference in the eyes and words of your guests … marketing gold.

This is great news for independent properties because it’s usually the “hosts” that are the differentiator, it’s not the free wi-fi, parking or the marble lobby that get mentioned, it’s YOU the host that makes the stay truly memorable.

Top Tip: Use technology to free yourself to do the important things.

The best hosts use technology to the max – they let their booking engine do the bookings, process payments, update channels etc. investing the time saved delivering a unique memorable experience. This pays off with a great reputation, more bookings and higher prices.

Top Tip: Review widgets on your website can be tempting…. and costly!

We all want to show off our great review scores but please make sure your review widgets don’t lead guests to a page where they book another accommodation. So many properties just put the review link on their website, leading potential guests off to book with an OTA (at commissionable rates) or not at all. Check your website today, follow the links to see what your web visitors see and where they go, you might be shocked.

Direct booking review widgets are good and freetobook have just launched their new responsive and customisable review widget.

At freetobook we’re constantly working to free up your time so you can spend it giving guest an amazing experience. We automate payments, guest feedback, online bookings, sending messages, channel management… and so much more.

We’re family run and independent to the core, always searching for ways to support direct bookings.

2017 TripAdvisor Travellers’ Choice Award

Posted on January 31, 2017February 20, 2017 by craig

rdTopLaurel_L_no_trademarks2017 Congratulations to all the winners of TripAdvisor Travellers’ Choice Award 2017! They have all worked so hard to get this recognition so let’s celebrate their achievements. Here is a list of the best hotels and B&B’s that are using freetobook…there are quite few! A special congratulations to the Marine Court Hotel for being number 15 in the top 25 small hotels in the world. On the B&B front, a big congratulations to Swallows Rest Bed & Breakfast (number 5 in the world) and West by Five Guest House (also in the top 10).

Each year the list gets bigger and bigger, with 7 out of the UK’s top 25 B&Bs currently enjoying freetobook. Well done to everyone, including the 100s with a certificate of excellence.

See the full list below and let us know if you found your name!

Top 25 Small Hotels – World

Marine Court Hotel – Ilfracombe, United Kingdom

Top 25 B&B’s – World

Swallows Rest Bed & Breakfast – Brigstock, United Kingdom

West by Five Guest House – St Ives, United Kingdom

2017 Travellers’ Choice Award – UK

Top 25 B&B’s in the UK

Swallows Rest Bed & Breakfast – Brigstock, United Kingdom

West by Five Guest House – St Ives, United Kingdom

Riverside – Ambleside, United Kingdom

Eighteen97 – Goathland, United Kingdom

Heddwyn – Llandudno, United Kingdom

Maxwell’s Piece Bed and Breakfast – Moreton-in-Marsh, United Kingdom

Highcliffe Contemporary Bed and Breakfast – Falmouth, United Kingdom

Top 25 Small Hotels – UK

Marine Court Hotel – Ilfracombe, United Kingdom

Ascot House Hotel – Torquay, United Kingdom

Pencubitt House – Liskeard, United Kingdom

Abbeyfield Hotel – Torquay, United Kingdom

Top 25 Bargain Hotels – UK

Karden House Hotel – Llandudno, United Kingdom

Top 25 Hotels for Romance

Trelaska Hotel & Restaurant – Looe, United Kingdom

Abbeyfield Hotel – Torquay, United Kingdom

Cary Court Hotel – Torquay, United Kingdom

TripAdvisor’s Number 1 B&B In the World

Posted on January 7, 2016January 7, 2016 by craig

millgate b&b

Sue Burrell, owner of the Millgate B&B in Masham, recalls the excitement and media frenzy and tells us why she will always be indebted to her local dentist and freetobook.

“Sometime in January 2015 I answered the telephone to James Kay, Senior Media Relations Manager for TripAdvisor who said, “Remember me from last year? You won an award as one of the Top 10 B&B’s Inns and Lodges in the World. Well, this year we have a special award for you”. I thought he was talking about my scones. You see every new guest arriving at our B&B is greeted with freshly baked scones in their room and most of our TA reviews since we had started in business (just 2 years 10 months previously) had mentioned our scones.

I waited. ‘You have been voted TripAdvisor’s number 1 B&B in the World. But you cannot tell anyone” James said. “Can I tell my husband?” I whimpered. “I think you probably will have to tell your husband” he said. I could tell he was smiling as he said that and I began to cry.

The next few days were just a blur. James would be telephoning to book in journalists from the UK’s national press for overnight stays while interviews with numerous TV and radio stations, local press reporters, newswire photographers and cameramen were lined up in total secrecy, ready for the day the news was to be announced to the world at the end of January 2015.

We had to stand in the little lane outside our home shaking bottles of sparkling wine (not champagne!) whilst photographers said “Just one more” for hour upon hour. Tourists passing in the street were curious and I’m sure our neighbours thought we were Lottery winners as we stood together for the TV cameraman.

Standing in the cold for around six hours we opened up around four bottles of fizz posing for photographs. By 6pm I told Andrew we should eat out as by this stage I was ‘twinkling’ after drinking on an empty stomach.

It was Steak Night when we arrived at The Bruce Arms in Masham. Two steaks with all the trimmings and a bottle of wine for a bargain price. After weaving our way home Andrew opened another bottle. I was just about to take a slurp when I missed my mouth and hit my front teeth with the glass, knocking off a porcelain crown which hit the terracotta tiles in the kitchen and shattered like a Ming vase. “Oh crikey, we have got telly again tomorrow” were my last words that night.

The following morning was the day the news of our award was announced to the world at 0500 hrs UK time. The first booking came in at 0509 and after BBC 2 radio show host Chris Evans began telling everyone to book Millgate B&B they were coming in at the rate of four a minute. We had BBC Radio York broadcasting live from 6 am from our home.

I did radio interviews about our award from as far away as Cambodia, to Spain and Cambridge. We had to unplug our telephone as it was ringing constantly and I couldn’t take the bookings fast enough. We relied on freetobook for over a month to take the bookings for us as we had 1,427 email enquiries on the first day alone. It took just four days for us to be booked for almost the full year ahead!

I was still worrying about not being able to smile on our ITV This Morning appearance because of my missing tooth when I received a text from my dentist asking for a radio ‘shout out’. My response clinched the deal, “As long as you do a temporary crown for me by 12 o’clock today”. I was grinning like a Cheshire cat for the cameras later that day.

I wish the winners for 2016/2017 all the very best and hope that they have an on-line booking system like freetobook to take the strain.

With hindsight, I wish we had booked some days off for ourselves as we only had 7 days off until October of 2015.

CNN wanted to make a film about us and wished to come over in March 2015. We only had one day off that month and the next break was just two days off in May. Despite their global audience of 240 million I turned down their kind offer (much to the consternation of TripAdvisor who wanted the extra publicity for their awards). As I said to Andrew at the time, we would never have been able to have our telephone plugged in as there were so many time zones, calls would have been coming in 24 hours a day. Although on the upside, I am able to say I turned down CNN and it sounds very flash!”

Sue Burrell, Millgate B&B

Winners TripAdvisor Travellers Choice Award 2015

Number 1 B&B IN THE WORLD

TripAdvisor Certificate of Excellence 2015

Bookingcom Award of Excellence 2014

Sunday Times Ultimate 100 British Hotels 2015/2016 – Top 10 B&B’s.

Winners TripAdvisor Travellers Choice Award 2014

Tripadvisor Certificate of Excellence 2014

Number 9 in the TOP 10 B&B’s IN THE WORLD

Winners TripAdvisor Travellers Choice Award 2013

Number 23 in the TOP B&B’s IN EUROPE

TripAdvisor at 12 percent

Posted on October 8, 2015October 9, 2015 by craig

Own the bookings on your TripAdvisor page

Twelve Percent commission on TripAdvsior

More and more bookings are being made on TripAdvisor, we have some information and friendly advice to help ensure you are not losing out. In the last week we have seen a 400% increase in TripAdvisor Instant Bookings. If you use the freetobook direct connection these are now available at 12% commission.

All across the world Instant Booking is becoming more widely available, you will have noticed a change to your TripAdvisor page. Now visitors to your page are asked for their dates of stay and your availability only shows if you’re connected, if not, TripAdvisor lists availability of nearby properties.

Getting a direct connection to Instant Booking is easy and will save you commission. To take part you just need a freetobook account and a TripAdvisor account.

Six advantages of a direct TripAdvisor connection:

1) Lower commission, you can pay as little as 12%
2) You only pay commission on completed bookings
3) No upfront costs, no signup costs, no fees from freetobook
4) You receive all of the customer’s direct details, including email address
5) Simple to do, just login to TripAdvisor and connect
6) You don’t need a Business Listing to get these TripAdvisor bookings

The connection simple, just activate it in your TripAdvisor account to enable direct bookings on your TripAdvisor page.

Freetobook has always believed in great technology for direct bookings as well as offering the highest quality connections to world’s biggest sources of bookings. We all know some providers are not universally popular with accommodation owners but it remains a fact that they have access to the world’s online bookers. We try to advantage our customers (property owners) by offering these connections at better value. It is certainly better to get a booking through TripAdvisor at 12% than one through another big source at higher commission!

This year a freetobook customer was awarded TripAdvisor’s “Best B&B in the World,” yes, number 1 out of 300,ooo or more listed on their site. The Millgate in Masham is certainly a fantastic B&B and for us what stands out is their great attitude to using new technology to maximise sales and free up time to get on with taking care of customers. See what the Millgate has to say about getting to the top on TripAdvisor.

To become the best B&B in the world you certainly need to be fabulous but you also need to have fantastic reviews and as many of them as possible. Here again freetobook can help you rise up on the TripAdvisor rankings. A Review Express connection on your freetobook account can automate review requests for your customers and dramatically increase the number of reviews you receive. Find out more about Review Express.

Most of freetobook’s benefits are free with a few optional charged services, find a complete list of our charges on our pricing page, what does freetobook cost ?

View our helpful TripAdvisor Instant Booking video for a quick recap of how to increase bookings on your TripAdvisor page, click play below.

OTAs – Rise of the Giants

Posted on July 9, 2015July 9, 2015 by craig

Rise of the giants

A huge amount of internet change is currently impacting independent accommodation providers.

Online travel agent (OTA) consolidation puts the vast majority of bookings into the hands of just 2 or 3 players. Together they dominate the online space through aggressive marketing and huge pay per click spends with Google and other high volume websites. This continues to make it increasingly challenging for independent accommodation owners trying to maintain the same volume of direct bookings.

If you find yourself in this situation the best strategy is to avoid over reliance on a single OTA as that level of dominance creates obvious business risks, no business wants all its eggs in one basket. So make sure you have a spread of booking sources and always be on the look out for new, more efficient ways to distribute.

Don’t be afraid to invest in technology that improves your direct commission free bookings and also enables you to diversify your booking sources i.e. a channel manager and booking engine that connects to all three big players…Booking.com, Expedia and TripAdvisor.

Remaining fiercely independent and open to multiple sources of bookings becomes more crucial as the dominance of the biggest grows. In other words the most successful strategy will be diversified and independent – keep your eggs in baskets you can trust.

B&B marketing tips from Karen

Posted on June 4, 2015June 25, 2015 by craig

“If anyone knows about B&B, Karen does.” (Guardian) Karen owns Hopton House, a converted granary in Shropshire offering three bedrooms. Alongside her own bed and breakfast business, she runs regular courses for potential B&B owners. Here Karen shares her business expertise and thoughts on TripAdvisor, the ‘Marmite’ of the B&B world.

“I’ve been running Hopton House for nearly eleven years now and the B&B courses for a couple of years less than that. I’m often asked what the biggest changes I’ve seen in that time are. In terms of the running of the B&B it’s very much about guest expectations, they tend to be more widely travelled and the lines between hotels and B&Bs are getting a bit blurred. Internet access is one case in point – ten years ago it wouldn’t have been required or maybe it was just a nice to have, but in 2015, with the amazing growth of smartphones, it’s pretty much a necessity for many people. From my own travels I know that if there are choices of similar accommodation in an area, I’ll always go for the one with Wi-Fi access. I think the biggest changes I’ve seen are the ways in which B&Bs market their businesses.

Here are the top 5 areas that I think have been game changing;

1. Guest Reviews:
Tripadvisor; the marmite of the B&B world! All guests these days are potential amateur reviewers. Whilst having lots of great reviews is heart warming for the B&B owner, a negative review has the potential to cause serious damage to a business. Even now my heart skips a beat whenever I see I have a new review come through. Whilst receiving a bad review can ruin the owner’s day, it’s important to address the review and respond constructively. Tripadvisor reviews have shown that potential guests are more likely to choose to stay at a B&B if they’re taken to respond to negative feedback in a positive constructive way.

2. Online travel agents:
The OTAs such as booking.com are changing the way people book accommodation, and many B&Bs can have a bit of a love/hate relationship with them. OTAs can bring us a lot of business with no upfront joining fees but the commission they charge is high and the guests haven’t always understood what they should expect in their B&B. I think B&B owners need to make a decision about whether they will use the OTAs and then how will they use them. Whilst I don’t use them myself (I’m on booking.com but haven’t yet released nights to them), I think they can be very useful ( and possibly essential ) to some types of accommodation providers.

3. Social Media:
Many B&Bs have always relied on word of mouth to promote their business for years, and social media is the ultimate word of mouth. Social media, be it twitter, facebook, Instagram or even blogging, provides B&B owners with a great way to attract new guests, meet suppliers and keep in touch with repeat guests. I filled a room last minute following a cancellation using a promoted Facebook post last week. Better still, when you attract someone on social media and they like what you offer, they’ll then go back and recommend you to all of their followers.

4. Advertising:
Whilst paper advertising in magazines and tourist guides has been steadily declining, digital advertising has been on the increase. I find both Facebook promoted posts and Google adwords are an effective way of marketing my B&B.

Google adwords particularly are becoming quite complicated to manage these days. I’d always suggest getting a recommendation for a digital marketing company to help you get started (although avoid those that cold call you offering top place on Google).

5. Online Booking:
I’ve had online availability since I opened my B&B, I was one of the first in my area to get online booking. I do think online booking is an essential for any tourism business these days. About 85% of my bookings come through online via freetobook. Taking the deposit, blocking the calendar and sending confirmation are all handled seamlessly without me having to do a thing (the hours I used to spend on holiday looking for an internet café so I could sign into my email and respond to guest bookings with my old booking system!)

These days marketing is as an essential part of running a B&B as cleaning the rooms or cooking the breakfast. If it’s something you enjoy then great, if not then find someone who can help you. There’s lot of support out there locally via local tourism associations and groups.

Hopton House B&B, Hopton Heath, Craven Arms, Shropshire, SY7 0QD

Check availability and book online at www.shropshirebreakfast.co.uk
Follow us on Twitter at www.twitter.com/hoptonhousebnb
Find us on Facebook at www.facebook.com/hoptonhouse
Check out our Pins at http://pinterest.com/hoptonhousebnb/
Read our Breakfast Recipes at http://shropshirebreakfast.blogspot.co.uk/

TripAdvisor direct bookings TripConnect explained

Posted on April 29, 2015June 19, 2015 by craig

Many accommodation businesses are confused about TripAdvisor’s direct bookings, are you one them? Let’s try to explain, so find a nice quiet spot to sit down with a glass or mug of your favourite drink.

In the last year TripAdvisor has changed its business model a number of times leaving many potential customers confused and even locked out. We have created a couple of videos to help you understand these changes (skip to these at the foot of the article…if you like) but it’s probably worthwhile seeing some of the basic facts first. Like them or not, here they are;

TripAdvisor is a booking website used to book accommodation online.
Accommodation businesses can receive bookings directly from the TripAdvisor website using a booking engine i.e. Freetobook.
If you are already working with an OTA (Online Travel Agent) like Expedia or Booking.com you may find that the OTAs advertise your availability on TripAdvisor. These bookings will come through the OTA (not directly from TripAdvisor) and look like any other OTA booking and you pay your agreed commission to the OTA, as usual.
The OTA pays to advertise on the TripAdvisor website, each OTA decides if they want to advertise your availability. You have no control over this.
TripAdvisor lists availability and prices prominently so properties that don’t have online rates will be more difficult to find and if they are found they’ll be surrounded by images and popups directing customers to nearby available properties.
Available to accommodation owners worldwide except if you have a holiday rental on HolidayLettings or FlipKey

In short, if you don’t have online rates you will receive less traffic and fewer bookings than in previous years.

If you do want bookings this way then you choose your route, direct with TripAdvisor or through an OTA – either way there is no requirement for any fixed upfront costs, no subscriptions or annual fees.

To get bookings direct you will need an account with TripAdvisor and an approved booking engine (or connectivity partner i.e. freetobook). Simply login to your TripAdvisor account and setup your direct advertising via their TripConnect service. Most approved booking engines charge for this service but with us it is completely free.

To advertise directly on their website you will need to pay TripAdvisor. In their wisdom they have created two models for payment (hence our two videos mentioned earlier).

Model One: Pay Per Click
Here you pay TripAdvisor a click fee each time a customer clicks on your advert, on a Cost Per Click (CPC) basis. However, you DON’T pay for a search, you only pay when the customer searches AND then clicks on your available price. If you are not available on the dates the customer searches or they don’t click the price then you don’t pay.

Cost Per Click model facts:
You pay when a customer clicks on your available price.
TripAdvisor sets the click costs and from feedback they are generally quite low (but we can’t see or know the cost, they are only visible in TripAdvisor).
You can vary what you pay per click (your bid). If you bid too low then TripAdvisor will remove the advert and you would have to increase your bid to show again.
If you work with an OTA they might also advertise alongside your CPC advert.
You set the budget and pay TripAdvisor and can switch it on/off as you please.

In this model you pay for the advertising and you measure the bookings that come from the clicks. Bidding higher for clicks will make you show at the top of any adverts on your property and bidding too low will mean you don’t show. You make the judgement as to the cost effectiveness of your advertising by totalling up the bookings versus the click costs. Ideally that return has to better than any other booking options i.e. OTA commissions.

Enjoy the youtube video on the Cost Per Click model.

Model Two: Pay Per Booking model (Instant Booking)
In this model you only pay TripAdvisor for bookings. There is no cost for each click, instead you pay a commission amount on realised bookings. You set this up by logging into TripAdvisor account and activating an Instant Booking campaign. You pay TripAdvisor a commission fee only after the customer has completed their stay. At the time of this blog Instant Booking is not available to all properties. Use the Instant booking link below to check.

Pay Per Booking model facts:
You pay either 12% or 15% commission after the customer has stayed.
If you bid 12% then TripAdvisor will show your advert 25% of the time.
If you bid 15% then TripAdvisor will show your advert 50% of the time.
No other OTAs will show if your advert is showing.
There is no payment/commission due on bookings that cancel.

Enjoy the youtube video on the Pay Per Booking model

By now you are either asleep or completely up to speed on direct bookings from TripAdvisor….. that is before it changes (only joking!) As always, please share your experience of this service or any other relevant news, let us know how it has or hasn’t worked for you.

Other relevant pages:
List of premium partners (booking engines) with TripAdvisor
TripConnect CPC on freetobook
TripConnect Instant Booking on freetobook
TripAdvisor TripConnect on their site
TripAdvisor Instant Booking on their site

World's Best B&B 2015 — World’s Best B&B 2015

Millgate B&B was awarded the best B&B in the World 2015, why not have a little read about how Sue did it along with a few tips to learn from.

If you’re a historian or an online booking nerd and want to see some old blogs on how TripAdvisor has changed since we first started reporting and connecting way back in July 2013

TripAdvisor Just for You

Posted on October 30, 2014October 30, 2014 by craig

TripAdvisor’s “Just for You” personalised hotel choice

TripAdvisor “Just for You”

News has just come out on new hotel selection functionality for the TripAdvisor website, adding to the booking experience for TripAdvisor’s customers. Selecting accommodation will be more personal with the TripAdvisor “Just for You” feature. Millions of customers using the site could be directed towards hotel selections customised for them by TripAdvisor’s personal data.

Selected hotels will be based on a TripAdvisor customer’s individual profile, this may include, travel style, brand, amenities and location etc. Customers will be able to “tag” preferences, you can see the tags live on the new hotel pages when you login as a customer (see example below).

TripAdvisor Tags — TripAdvisor tags used in “Just for You” personalisation

Just for You is highly adaptive and learns from favourite hotels and destinations. At freetobook we can easily imagine more in-depth personalisation which could include search history, review sentiment, pages visited, hotels liked, along with facebook or other data merges.

TripConnect Premium Partner

The new selection tool follows the deep vein of booking friendly usability that includes TripConnect and Instant Booking. There can be no doubt that TripAdvisor is continually adapting and improving their booking functionality with a view to increasing the number of bookings taking place on their website.

The importance of being bookable on the TripAdvisor website will continue to increase. Right now hotels can do this in one of two ways, they can use TripConnect with pay per click or connect via an OTA which will advertise for them.

All freetobook customers can take advantage of the TripConnect direct booking platform as freetobook is a premium partner with TripAdvisor. We are also the first booking engine in the world to certify on the soon to be launched TripConnect instant booking platform, where customers transact the booking without leaving the TripAdvisor website.

More information and further reading on the TripAdvisor possibilities with freetobook see below.

What is TripConnect ?

Make the most of TripConnect Mobile bookings

How to get more TripAdvisor reviews automatically

TripConnect instant booking a global first for freetobook

TripConnect Instant Booking a Global First

Posted on September 15, 2014September 15, 2014 by craig

Freetobook is TripConnect Instant Booking’s First Approved Partner – Worldwide first in technology.

TripConnect Premium Partner

Press release (September 15 2014 – Glasgow)

Freetobook, one of the UK’s leading travel technology companies, announced today that it is the first Internet Booking Engine to be a fully approved and certified partner for the upcoming TripConnect instant booking feature from TripAdvisor.

TripConnect instant booking is being developed to increase direct bookings for independent hotels and scheduled to launch officially later this year. This instant booking will enable accommodation owners worldwide to leverage approved connectivity partners, such as Freetobook, to update rates and availability and take bookings directly into their online diary.

The TripConnect instant booking API has been approved and tested and Freetobook will enrol a select few customers in a live beta test ahead of the full launch when the feature will be available to the global independent hotel sector.

“Its exciting to be at the forefront of this new development. We are looking forward to getting our customers’ feedback in the first instance before TripConnect instant booking is rolled out globally,” says freetobook’s Director Iain Stewart. “

Other blogs and links about freetobook TripAdvisor connection

What is TripConnect ?

More TripAdvisor reviews automatically

What is Trip Connect the video ?

Reply to reviews for a 21% booking boost

Posted on September 5, 2014September 10, 2014 by craig

: Say something back to your customers

TripAdvisor research* finds that accommodation owners that respond to their reviews benefit with more booking enquiries, they say 21% more likely.

Ever been an ignored customer at a coffee bar or restaurant, seen but just not important enough to respond to? Well that’s how it looks when a customer reads your reviews and finds no responses. They have to assume you don’t care as much as the properties that do take the time to respond.

Perhaps you are extremely busy or don’t need the bookings, so just like the coffee bar, ignored customers will go and find somewhere they believe does care. According to TripAdvisor’s research it’s exactly what happens, they say up to 21% more bookings go to properties that take the time to respond.

When you do answer reviews (both the good and bad) it *shows* …..bang ! right there and then in front of them – this accommodation is engaged, caring, listening. Displaying this level of engagement is of course

quite different from just *saying* it on your website or in emails. If you really want customers to believe it then you have to find ways of *showing* it. The ability to respond to reviews is a marketing gift so use it to show how engaged you are.

You might not love TripAdvisor but can you afford to ignore them ? They undoubtedly have a vested interest in getting you, the property owner, to engage with their site (respond to reviews) but even with this in mind we still agree that reviews count.

At freetobook we have been developing review and feedback technology for years, you can already tweet, facebook or place your freetobook reviews on your website and of course you can respond to them. Our customers can make full use of these and many more functions in their “Home” tab by clicking “Reviews” on the orange bar. If you are not yet a customer, what are you waiting for? Join up today for free, no risk and let us show you what you are missing at freetobook.