Serving Our Customers During Covid-19

Keeping Busy

So much is beyond the control of accommodation owners in this difficult time. Yet we hear so many inspiring stories of owners using their extra time to help their community while others offer accommodation to key workers or get on with renovations and tidy ups, ready for a return to business.  

We are positive, inspired and continually asking – What can we do to make a difference?

All working

“… the very best customer service…fees are very reasonable. … this family-run company has good morals and ethics.” (Lochinver GH)

You will be pleased to know that freetobook has ALL our customer service staff working from home helping your businesses where and when you need it.

Just as importantly, ALL of our developers are working from home creating the next generation of technology to make freetobook even better value with even more smart functionality.

Pay-as-you-go

“…we only pay for what we use nothing more, what could be fairer? Thank you freetobook for first class caring support.” (Drinkstone Park B&B)

Our unique pay-as-you-go cost structure means that many customers are paying nothing whilst business is low. We have no monthly charges and all costs are optional, so not only are we keeping going at full pace we are also literally sharing the financial pain in these difficult times.  

Offering real, honest value for money service and technology is at the core of any family business. We will never waver from supporting you to grow your accommodation business at the lowest possible cost.

“Changing over was breeze… up & running in a couple of days. … I appreciate not having to pay extortionate monthly fees.” (Foxhills)

“…very satisfied with their amazing service, and much lower costs. …their support, both online and over the phone, is incredible.” (Tyndale Boutique B&B)

New additions coming soon:

Updated hotel style diary with extra functionality, ability to create unit specific smart messages, split billing so guests can share parts of the same bill, new attachment types for smart messages, cobooking for a new way to find and book direct.

“…so easy to set-up, simple to work round and extremely user friendly. … we believe we’ve found the best and couldn’t rate freetobook more highly.” (Birklands GH)

Stay safe and well.

7 Pledges of Internet Booking (your perfect booking partner)

In the 21 years since our birth in 1998 we’ve learnt a  thing or two about making, managing and servicing accommodation bookings but the one thing we often get asked is: 

“what makes freetobook  different ?” 

freetobook is committed to:

  1. build booking technology that maximises direct bookings above all other types of bookings 
  2. continually develop, upgrade and improve for your business 
  3. listen, care about, support and advise you whilst building things to the highest standards both morally and technically  
  4. be the best booking system possible, to study and learn from other booking systems 
  5. protect you from powerful corporations that seek to manipulate and plunder your revenue
  6. never prevent you from leaving (by tie-in contract or any obstruction), instead we’ll learn why you left and improve to get you back 
  7. continue to make all paid services optional, clearly priced and listed publicly on our website, ensuring we advise honestly and openly as to their value and use to your business 

These aren’t some corporate bull,  they are part of our DNA, developed from  those that work with us and for us, those that support us to grow and all  those that used to work with us, they are our history and our future. 

The significant success of freetobook in business provides us with the luxury to always put  your interests first with fierce independence and a long term outlook  typical of family values that no corporate can afford. That’s what makes freetobook different. 


One of the winning valentine poems…

One valentines day a hotelier had the blues,
“Which channel manager should I choose?”
The OTA’s were leading them to booze!
But they were cheered up when they heard the news,

“freetobook” said a friend with cheer!
“they are really good, I have used them for more than a year!”
They are the best by far, never fear.
“they are there to help you, they are sincere”

from Blackpool based Topaz Hotel owner Danny Gee:

Prioritise Freetobook’s 7 Pledges: Votes Are In!

7 Pledges, here’s how you voted….

We asked you to prioritise these 7 Pledges, to re-order them according to your needs and your ambitions. That was no easy task… as many of you said, but that forced focus is what every good business requires if it is to improve.

So here’s how it unfolded, drum roll please…

Maximise direct bookings above all other bookings (35% of the vote)

This is music to our ears, we created freetobook to enable direct bookings on websites. We wanted to build a booking engine so any accommodation anywhere in world could get an account, set up and take direct bookings in under an hour – for free. That was case in January 2011 and it’s still very much the case now, indeed that’s why we called it “Freetobook”.  But there is so much more to do and we’re working on it. (some free direct booking images for you)

Continually develop, upgrade and improve functionality came second (with 26% of the vote)   

Advanced Messaging
keep developing never stop

We are here 21 years down the line simply because we’ve always believed we can do it better, we must do it better.  Our “creative” drive demands that we look for solutions to difficult problems. We also enjoy that process, it’s terribly rewarding. This means that we don’t accept and settle in a comfort zone but continually look around appraising the changes to your environment.

Listen, care about, support and advise your business (17%)

This is the “easy” bit for us, as a family business we find it a very natural function yet we value the importance of it. Our support team have an amazing record only because they care. We are not here to serve ourselves so it’s important that we listen and feel confident to advise when required.  Having the commercial freedom (of a family business) means we don’t compromise in our service and advice we offer.

Keep learning to be the best booking system possible (9%)

everyday is a school day !

We will. Aiming to do your best is always a great place to start and we are fortunate to work with 1000s of customers who believe the same. Over the 21 years we’ve seen a lot of changes so we’ve had to keep learning new things.  We have always looked for and admired great technology.

Protect you, keep things optional for you and not tying you in (altogether got 13%)

Our independence is a choice, just like yours. We have seen enough stuff that does not impress us to know that we must always be clear, open and genuine in what we do and what we offer.

Protecting independence results in more money staying local and being re-invested locally in businesses. We live in times where technology is enabling money to move across oceans far far away from where it was generated and without any chance of businesses or governments being rewarded for their investments.

So where do we go from here?

smart messaging for accommodation owners
smart stiff to boost your connection with customers

The great news is that we are already working on some new technology to help increase direct booking, this includes better measurement and analysis of the current situation. Other developments will become clearer next year and we trust we can count on your support to get them moving.  There is much work to do!

Thank you again for voting and for your many appended comments. As usual there were masses of amazingly supportive ones, as well as some great suggestions.

Here’s a small selection of what people said against the various votes….

“We know you are the best out there, you have been amazing for us. Helpful and progressive.”

“All of the above are highly important. Thank you for giving them focus.”

“… really excellent customer service, feel like I’m contacting someone in my own company!”

“Would love it if freetobook was more mobile friendly or had a full App.”

“Good to see an honest and ethical organisation.”

“Still love freetobook and even more so since I joined stripe.”

“Thanks so much for your amazing service you have revolutionised the way we do business…”

“More reports, like annual and monthly.”

“Get the OTAs out of the booking loop as the charges are criminal.”

“Best booking system on the net.”

“…great system – tried all the others !!!!”