7 Pledges of Internet Booking (your perfect booking partner)

In the 21 years since our birth in 1998 we’ve learnt a  thing or two about making, managing and servicing accommodation bookings but the one thing we often get asked is: 

“what makes freetobook  different ?” 

freetobook is committed to:

  1. build booking technology that maximises direct bookings above all other bookings 
  2. continually develop, upgrade and improve for your business 
  3. listen, care about, support and advise you whilst building things to the highest standards both morally and technically  
  4. be the best booking system possible, to study and learn from other booking systems 
  5. protect you from powerful corporations that seek to manipulate and plunder your revenue
  6. never prevent you from leaving (by tie-in contract or any obstruction), instead we’ll learn why you left and improve to get you back 
  7. continue to make all paid services optional, clearly priced and listed publicly on our website, ensuring we advise honestly and openly as to their value and use to your business 

These aren’t some corporate bull,  they are part of our DNA, developed from  those that work with us and for us, those that support us to grow and all  those that used to work with us, they are our history and our future. 

The significant success of freetobook in business provides us with the luxury to always put  your interests first with fierce independence and a long term outlook  typical of family values that no corporate can afford. That’s what makes freetobook different. 


One of the winning valentine poems…

One valentines day a hotelier had the blues,
“Which channel manager should I choose?”
The OTA’s were leading them to booze!
But they were cheered up when they heard the news,

“freetobook” said a friend with cheer!
“they are really good, I have used them for more than a year!”
They are the best by far, never fear.
“they are there to help you, they are sincere”

from Blackpool based Topaz Hotel owner Danny Gee:

What to do when VisitScotland suddenly closes its online booking service…

It came as bit of a bombshell to lots of hospitality businesses when VisitScotland suddenly announced the withdrawal of its online booking system.  Many, including myself, would argue that this was long overdue. VisitScotland’s foray into this area over the last 10 or so years has left many Scottish tourism businesses disgruntled and wary of online booking….not a great record.

In my view, it was simply not fair for them to compete against private enterprises whilst receiving funding from government or EU bodies.  The accommodation sector has been radically altered by the internet and the pace of change is unrelenting. There is just no way an organisation like VisitScotland, with all its processes and its complex culture, can keep abreast of developments and provide a service of any quality or value.

Now, with limited time to find an alternative, many businesses are understandably worried about the process and cost of changing.  For these accommodation providers I would say:

  • take your time; don’t rush into anything – you’ve got a month
  • make sure you have a good look around – look at 2 or 3 options
  • try before you buy; it’s important the system works for your business
  • you can test most systems in an hour or so; some (like freetobook) can be set-up in 2 hours
  • call and speak to a few providers; get a feel for their “service”, not just sales
  • ask your friends and users of each system if they’d recommend it and why?
  • make sure you get the best, most cost-effective solution
  • map out what you think you will want from the system – not just now but 3 years hence
  • consider the system from your customer’s perspective i.e. how easy is it to book?
  • don’t base your comparisons on what you currently have
  • find out the cost and ease of connecting back in to VisitScotland via whichever system you’re considering

The solution currently being put together – whereby many suppliers will be able to offer their customers a link into the VisitScotland website – is absolutely right, because it gives accommodation providers the choice.  When you add to this the zero commission policy from VisitScotland website bookings you can clearly see the benefits i.e. more businesses will join the site, providing a better experience for visitors with greater direct access to Scottish tourism products.

The project is currently being run well and although it has a rather distant delivery date the signs are very encouraging.  VisitScotland is offering an intermediate step, whereby business can have a link to their online booking engine on their VisitScotland page.

We have always campaigned for an open system because that serves both the accommodation providers, and their customers best, so freetobook is proud to be the only free system connecting with VisitScotland, ensuring you don’t lose out on any bookings. What’s more, you won’t have to pay any connection fees or commission on bookings from the VisitScotland website.