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Tag: marketing

Customers

Why it pays to sleep around for B&B owners

June 22, 2016January 11, 2022 admin

A Guest Blog by Heather Turner at Forfeng Media. I wrote a post a while back about Viewing your restaurant from a customers perspective, and it

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Direct Booking

Accommodation photography

May 12, 2016February 14, 2022 craig

As the old saying goes, a picture is worth a thousand words…. It only takes a quick glance for someone to evaluate what they see

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Direct Booking

What’s your digital footprint?

January 7, 2016January 20, 2022 craig
heather turner

As a property owner, what’s your digital footprint? US based marketing guru Heather Turner, Forfeng Media provides some great tips and cautionary tales. Facebook Posts: Make

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Solutions

Back to Basics

November 4, 2015December 8, 2021 craig
back to basics

Well done, you’ve made it to the end of the busy summer season.  Take a breath but then start planning for next year.  Guests are

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Direct Booking

Planning ahead for your promotions

September 17, 2015September 21, 2022 craig
heather turner

This week’s guest blog is from US based social media and marketing expert Heather Turner, “Chief Logroller” at Forfeng Media. Here Heather helps you plan

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Direct Booking

What’s Your Unique Selling Point?

July 9, 2013January 20, 2023 craig
USP_photosteve101

USPs are all the rage these days, because they make you stand out in an increasingly crowded marketplace. Given how full of character – and,

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Solutions

Winning Images – Part 1

May 28, 2013February 14, 2022 craig

Great Visuals Sell Accommodation Big hotel chains have the largest marketing budgets, so their websites must always be the ones that attract the most attention.

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Direct Booking

VisitScotland Update

May 17, 2013March 22, 2022 craig

freetobook connecting with VisitScotland One of the most exciting things on the horizon for freetobook is our new connection with VisitScotland. VisitScotland has a new

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Direct Booking

How To Manage Your Online Reputation – Part 1

September 14, 2012October 26, 2021 craig

  Iain shares some thoughts on the best ways to engage with your customers online and how to turn good service into sales. Everyone seems

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Solutions

More bookings for Elgin B&B via Freetobook channel manager

August 28, 2012October 26, 2021 craig

Case Study: Freetobook’s channel manager brings more bookings to Ardgye House B&B in Elgin. In the current economy, many independent accommodation providers know all too

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