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Tag: Google Hotel Ads

Direct Booking

Measure it, control it

January 20, 2022October 13, 2022 Iain and Craig

Failing at direct bookings ? It’s likely that your price competitiveness is bad. If the OTAs are offering a better price than your direct rate wouldn’t you want to know about it? 

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Solutions

Google disrupts online bookings

October 13, 2021October 26, 2021 Iain

On the 9th March 2021 Google did something completely unexpected, they launched “free booking links”, taking everyone by surprise… after all this is Google offering

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Solutions

Google zero flying start

May 11, 2021October 26, 2021 craig
google free booking feed

Update: Two months into Google zero and we have received thousands of Google bookings across many hundreds of properties. Our data show that there is

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Solutions

Google’s free booking feed – Why ?

March 29, 2021October 26, 2021 craig
Google Free Hotel Ads

Good news for property owners? We think so! Just over a week ago Google made a big announcement about free advertising. It’s fair to say

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