Covid-19: Reassuring Your Customers

Operating in the current COVID19 world

Book with confidence Covid19 prepared

Operating in a world with COVID19 is a test for all the accommodation industry and it means having to adapt as things change and new information becomes available. It is initially unsettling for everyone, including guests, but there are basic steps that properties can take that will be the same for the foreseeable future.

Safety

The key word of these times is SAFETY. Your customers will expect it and your business needs to show it takes safety seriously. If you have not done so already, conduct a Risk Assessment of your busines using the guidance issued by your government and make sure your customers know what you are doing at your property. This is the starting point for every business anywhere. There are lots of examples and templates out there (see below) also some images that you can make use of.

Communication

covid prepared
click to use this image and others

We all know that communication is the key to reassuring customers and securing bookings (see earlier blog with essential tips here) and that has proved to be the case in those countries that have opened up already.

Chabanettes Hotel & Spa in France shared this feedback with our Facebook group recently

‘I put a Covid 19 statement on my website almost 2 months ago. It remains my most popular sub-page. And it works. It’s a statement, like all the other big chains, which shows that we acknowledge risks, and have put reasonable steps in to place to reduce these risks. Not eliminate, we can never say that. But it portrays a seriousness that is clearly sufficient for our clientele to convince them to book. Our new booking volumes are now on a par with previous years’

There are lots of great examples of webpages that are both clear and reassuring to guests so do have a look around and then ensure yours is relevant to your guests.

Flexibility

Being able to offer flexibility will help you appeal to some of the more nervous customers. Many of you have already displayed huge levels of flexibility in helping guests move bookings. Looking forward there’s the opportunity to introduce more relaxed cancellation policies, changing traditional minimum stays and nimble pricing. Some have also gone as far as reducing the number of rooms on offer/guests on site to phase in the return to business and offering new customised breakfast arrangements. Consider what is appropriate for your business and guests and what’s needed to attract bookings.

Domestic Travel

Book with confidence Covid19 ready
click to access free Covid19 images

With strict quarantine rules in place for overseas visitors in many countries, businesses who have previously relied on inbound customers will need to modify their marketing to focus on the domestic market….a market that may well be only an hour away from your property. These are potential guests that are concerned about travelling long distances from home but are keen to enjoy some hospitality again!

It is at least comforting to know that literally the whole world is in the same situation, and there’s an understanding that we will all need to adapt as things evolve. It is impossible to say for how long things will continue like this and although we hope they continue to improve we must also be prepared for things to tighten up with little notice.

At freetobook we can see the activity levels increasing both in general system readiness and booking levels. We’ll continue to support and advise where we can as we all navigate our way through this. Stay Safe.

A collection of useful Links which may help (there are many more so please share on our facebook group if you are a freetobook customer)

Freetobook Facebook Users Group
UK Hospitality Guidance for Hospitality in Scotland
Bed and Breakfast Association
PASC (Professional Association of Self-Caterers) Guidelines
UK Government Advice
HSE Risk Assessment
Centre for Disease Control USA
Vacation Rental Management Association Cleaning Advice


Guest Messaging: Reduce Face-to-Face Tasks

automate face to face coronavirus
messaging helps automate

Communication is only the first part of Messaging, there is so much more. Your Messaging is fully integrated with your bookings so you can digitise parts of the guest experience, replacing some of your face-to-face interaction.

We call these “Guest Actions”, they are perfect for automating processes that were manual (saving you time) and/or replacing face-to-face tasks with digital ones.

Message for Payment:

stripe payments
Message a Stripe payment link

Using Stripe with Messaging you can request payments in any message. Ideal for advance payments, deposits and balances before arrival, as well as for in-house payments at check-out or during stay.

For example, guests can make a Stripe payment on their phone (in the message) so there is no need for a face-to-face terminal – this will update in the booking. Even better, if they have ApplePay or GooglePay then payment is a quick thumb print on their phone.

Guests can pay at anytime from within a message if you are using Stripe alongside our Messaging system. Getting payments by message reduces unnecessary contact and can be initiated in an automated message or a manual one.

Arrival Times:

Just like the payment action guests can interact with the booking to change their arrival time. You can add a Confirm Arrival Time button to your messages so that when guests change their arrival time it simply updates in their booking, no manual changes required. With this information you can better manage everyone’s arrival times and prepare for their welcome.

Electronic Registration:

online registration for hotels
Guests will soon be able to register online from a message

We are currently adding registration to guest actions and aim to have it live by the end of June. Guests will be able to complete their registration details in Messaging so there’ll be no need for paper forms on arrival. This contactless registration puts guest safety first and streamlines check-in, avoiding any queues or delays.

As accommodation owners demand more automation we continue to enhance Guest Actions to automate more of your interaction with guests.

In addition, you can also brand Messaging with your logo, colours and customise messages to fit your style of communication by adding images and attachments. Why not take steps to further impress your guests.

You can sign up to Messaging for only £49 per year on a pay as you go basis.

You can access further details about this fantastic Messaging solution from within your freetobook account PLUS tab.

Building A Communication Line With Your Guests

freetobook heart

As a guest we all love that time leading up to our holiday, the anticipation and excitement. The wind down from work and daily bind as we get our heads and hearts into holiday mode. Never have we been more ready for a break.

Preparation and planning, brings a hint of anxiety to the excitement. Are we ready to make the most of our stay ?

welcome guest message
welcome your guests

Messaging can get your guests into that happy zone of prepared and excited. Start by reassuring them that you’re here to help with answers to all their questions.

Scheduled messages send out the right information at the right time – every time, delighting guests with answers to questions they haven’t even had to ask… that’s service at its best.

Automated messages are an ideal way of establishing that first guest contact and letting them know you’re there to help. Add small touches like lovely photos of your property or area, tips on secret nearby local walks or a favourite restaurant. Set it up and let automated messaging do the rest for all your bookings.

schedule guest messages
schedule messages

Create and save templates so you have good detailed answers at the ready for many of the most common questions. Replying with templates takes literally 3 seconds and that always impresses guests.

Your Messaging Hub in freetobook gives you easy access to all replies, neatly ordered with notifications to say you’ve got a reply. Managing messages is simple with access integrated into your bookings.  Each message thread keeps a clear record of the conversation for both you and your guests, so you always know what’s been said and what’s next.  Having full control of all messages in the hub saves you jumping from booking to booking.

automate guest messages
messages go out automatically

We’ve integrated Messaging into freetobook so it’s as much part of the booking fabric as anything else so you can build relationships even before the guests’ arrived.  Using our own technology also enables us to connect Messaging to other key parts of freetobook (e.g. payments, arrival times, channels etc.) all to make your lives easier.

Messaging massively improves the guest experience, saves hours of repetitive work and makes you stand out from the crowd.

Simple, slick and elegant…. guests love it!

Find out more about Messaging in your freetobook account here

New Feature: Introducing Smart Messaging

As technology develops so do your guests’ expectations.

freetobook Smart Messaging
Smart Messaging

In the last 5 years messaging apps have flourished and entered our everyday lives. This has again accelerated in the last few months as we’ve have had to find ways to communicate with loved ones that we can’t visit. Family and work WhatsApp and Messenger groups have really come into their own.

These tools all have two things in common – they are conversational, less formal and richer in content. Adding images, links and other attachments means you’re able to share so much with so little effort.  That sharing helps create stronger bonds and brings us all closer.

So how does that fit on a business level?  Well, for starters it means our guests are familiar and comfortable with messaging as a technology.  With such a big part of the service you offer guests driven by communication, why wouldn’t you take every opportunity to finesse that communication?

That’s why we built Smart Messaging.

How you communicate with your guests before, during and after their stay is changing. The ease with which you can schedule key messages for your guests makes Smart Messaging invaluable.  And those automatic messages can be rich in content, so attaching images and links makes them not just interesting but also very useful to guests. We know this because the guest replies say it all.

freetobook messaging
Get Better Replies

What’s also fascinating is that guests respond quickly (because it’s easy) and they become more engaged with the host.  So building that relationship is a natural process. Guests even use emojis in their responses, who doesn’t love seeing a 😊 in a response! 👍

There’s lots and lots more on offer, so click here for more… We have built Smart Messaging from the ground up ourselves so it’s fully integrated with all your bookings and continually being added to. It’s also why we can offer it at such a low price of just £4/month (£49/yr + VAT)…. ridiculous value yet again from a family business that enjoys building things that make your life easier.

freetobook messaging

Email Confirmations Are Old News….Speak To Your Guests Directly!

Guest messaging for hotels, guest houses, B&Bs and cottages
Smart Messaging

Have you ever thought about how easy it would be for a guest to simply click a reply button to get in touch with you ? In the freetobook labs we have 🙂

Today’s guests expect so much and easy communication is now a given, looking for emails to reply to just isn’t good enough anymore. That’s essentially why we have upgraded the freetobook email system.

With the new smart messaging upgrade (which replaces emails) you can:

  1. Send guests automated messages as soon as they book or a set number of days before arrival or after stay.
  2. You can add gorgeous images to show off and boost your brand
  3. Increases your read and reply rate because its so easy to use.
  4. Quickly spot any failed messages and fix them instantly.
  5. Works with all bookings including OTA fake email addresses.
  6. Conversation thread keeps your chat together.
Smart messaging for automatic messaging of guests
Boost your Guest replies

Smart messaging is getting even better. In the next few weeks we will be adding “guest actions” where guests can interact with their booking through their smart message.

You can send them a guest action and they will be able to change it, the first one will be “arrival time” – guests will be able to click to re-confirm their arrival time and it will change automatically in their booking, no need for you to do any more work.

Smart messaging will keep getting better, just let us know what you want it to do for you. There are so many ideas just a taster includes Stripe payments from smart messages, branding for the messaging page so guests connect with your brand setting the scene for their stay.

Read about the 7 pledges that make freetobook so different. A high tech company with family values is a rare and wonderful thing 🙂

Guest Messaging: Using It To It’s Full Potential

smart messaging for accommodation owners

When you are looking to stand out in your guests mind then get messaging. Smart Messaging will take your communication with guests to the next level, making messages and stays memorable.

Freetobook Smart Messaging is your work horse taking the hassle and bore out of email communications. It replaces the old email system with a simple and intuitive interface that your guests can engage with, whilst making your administrative work quicker and simpler.

First up: you can set automated messages to go out before and after the guests stay. No need to worry about sending critical information.

Add images: spice up your message with gorgeous images that show off and boost your brand.

Communicate: a smart message thread is available to the guest making replies so easy and your interaction so natural.

Emojis: it’s brilliant when guests start sending emojis, it means you have connected in a fun and friendly way.

Spot any fails: you’ll see a failed message immediately so you can fix the email address that notifies your guest of a new message.

All channels: you can Smart Message all of your bookings as long as they have an email address (even to the fake emails from the OTAs).

Freetobook customers can setup Smart Messaging in matter of seconds in the “PLUS” tab. For properties not yet using freetobook, why not signup today and enjoy all the marvelous solutions we provide for accommodation owners worldwide.

The Smart messaging system is getting massive investment from us, there are already over twenty new features waiting to be implemented. These include “guest actions” where the guest can change their arrival time or other interactions with their booking.

We really believe the freetobook messenger will help you communicate better and save time… so we will continue to make it even better.

Not sure about freetobook ? Read our 7 pledges to see what makes us so different.

Smart Messaging: Benefits Compared To Email Communication

Advanced Messaging
Advanced Messaging

At freetobook we really work hard and pride ourselves in the solutions we build to help accommodation owners manage and grow their businesses. Such a large part of that is the communication you have with your guests. We asked how can that be better? Much, much better?

We are super proud to release our latest piece of work which takes messaging between you and your guests to a new level. The best hosts focus on ways to make their customer’s stay amazing and memorable. That’s why they are the best, guests enjoy their stay so much they want to come back and love sharing the experience with others in reviews and recommendations, building reputation and brand.

The critical parts of the experience start with the anticipation and build-up followed by the stay itself and the after-departure feedback. From the moment they book to the end of their stay you will want your guests to have the maximum you can offer. When you put guest communication as a core part of the service at each point of their journey you increase the likelihood of a happy customer.

It’s about giving your guests the right information before they even ask for it and finding out what guests want from you in good time and in a way that suits them. Email just doesn’t cut it anymore, messaging makes communication more immediate and intimate and that makes guests feel special.

To say we have just created a messaging system is a massive understatement, advanced messaging is the first version of a happy guest generator which we will continue to build on. We are certain that using advanced messaging will grow your guest relations and boost your direct bookings.

Messaging vs Email 

It’s easy to follow a message thread making communication natural, informative and fun.

(email is clunky and disjointed with no connection to what has already been said)

Messaging can be automated and include images, in the flow – so you look like a pro !

(email image attachments don’t look good and sometimes don’t even download)

Get more replies to messaging with the easy one click reply button. Your conversation flows and the best connection is made with your guest.

(email is tricky for customer to reply to, which email ? where did I put it ?)

It’s easy to know when a customer has opened your message, you can easily see if it has been read, or if the message failed.

(email is different on everyone’s browser so its difficult to know if your email has been received or not.)

How Do I Sign Up?

Freetobook customers can setup advanced messaging in matter of seconds in the Tab “Plus”. For properties not yet using freetobook, why not signup today and enjoy all the marvelous solutions we provide for accommodation owners worldwide.

Free e-book

ebook_cover_resizedBecause we know that in the current financial climate getting extra online sales is more important than anything else (and because we know that everyone likes something for free!), we’ve created a free e-book, titled “How to BOOST your online bookings,” written by freetobook’s directors, Iain & Craig Stewart.

Continue reading “Free e-book”