“Putting Heads on Beds”

phob-book2“Putting Heads on Beds” by Michael Cockman (How To Books Ltd; £16.99)

The product of 25 years’ experience in the hospitality sector, Michael Cockman’s “Putting Heads on Beds” is an accessible, wide-ranging overview of what independent accommodation providers can do to get more business. Broken up into easily digestible sections, it leads you through the whole process of maximising your property’s potential and does so in a logical, systematic way.

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