NEW SECURITY FEATURE – Multi Factor Authentication

Protecting your freetobook account is critical to your business and is one of our top priorities. Almost half of businesses (46%) in the UK report having cyber security breaches or attacks in the last 12 months according to the annual report from the UK Government on cyber security breaches for 2020. Our new security features help to protect you from the likelihood of a major phishing attack and serve as a major deterrent.

What is Phishing? It’s the most common way for hackers to get access to your account. How do they do this? By pretending to be someone else (up to 81% of all cyber security breaches are now phishing attacks).

For example, they will send you an email that looks like it’s from someone else such as your bank, freetobook or your email provider. In that email they’ll ask you to follow a link to page that looks familiar to you and then ask you do something like login or provide some password information.
Every business is a target for a phishing attack because they’re looking for information they can use to steal money.

Phishing emails often include these things:
1) Urgency – they create a sense of urgency so that you react before looking more closely i.e. “Account suspended – Log in now” or they say you need to log in to fix, pay or agree something urgently.
2) Offers – these sound interesting or enticing, this could involve getting more business or some “easy” money i.e. we have a group reservation request waiting.
3) Errors, spelling or grammatical errors – the language, tone or layout may look different, unusual or even suspicious.

Our Solution – Multi Factor Authentication (MFA):

What is MFA? Simply put, MFA creates an extra layer security by requiring the user (you) to provide at least two pieces of evidence to prove their identity.  This barrier prevents potential fraudsters from gaining access to your account and also acts as MAJOR DETERRENT.

We are now asking you to set up an extra stage (layer) of security at the login process to your account. There are 3 options –  Questions – Email Code – Authentication App. Choose 2 of these to set up your MFA.

Once set up, you will only be required to complete one of these methods during a login if we detect you are logging in using new device or browser.

We have added this new MFA security feature in the SECURITY tab in your account which draws together existing security features in your account (Password/Password Changes/Security Levels).

Here at freetobook we are constantly rolling out new software features to ensure you have all the tools you need to help run your business effectively and successfully.

Together case study – How to get a group accommodation website

How a group of B&Bs got Together.

together by freetobook
get together as an accommodation group

Keeping bookings in the community and working together with nearby accommodation businesses has never been easier or more profitable. A small group of Fort William Bed and Breakfast owners got together and use the freetobook software, here is their story.

In their own words…..

together fort william accommodation group
Fort William marketing Group get together

“Together has contributed dramatically to the expansion of the group and to the individual profitability of our members. Without exception, all of our members have gained a substantial value of commission free bookings directly and measurably.”

This is powerful stuff.

Together: provides a live booking website showing rates and availability for all of the group with direct commission free booking….“an almost perfect match for a number of reasons”.

1) All availability for the group can be accessed through a single search. “helping guests save time …. and increasing booking retention within the group”

2) By adding the group search facility to their website they “transformed their group site with almost no cost into a fully functional mini OTA (online travel agent)”

3) All members update availability using their freetobook account so maintenance and upkeep is easy.

4) The Together fees are fixed keeping each member’s annual cost to a minimum…. “we know in advance the cost of maintaining our market advantage…as the group grows individual costs go down !”

The group has gone from 8 local B&Bs to 26 members. With other guest houses in the area wanting to join as they became aware of the benefits in a cooperative approach. “As group members reduce their reliance on the OTAs … we will continue to reap the rewards of the best decision the group has made to date !”

Fort William Marketing Association Case Study with freetobook together online booking

 

freetobook together system for group booking of accommodation providers

Together the video on youtube