Tips to improve your Google business listing

Google My Business is a free tool that allows you to promote your business on Google search and maps. From your Google My Business (GMB) you can update your business profile and engage with guests.

Your Google My Business (GMB) profile is at the heart of Google bookings, managing this will increase your visibility on Google and give guests greater trust in your business.

By keeping a great business profile you’re giving Google all the data they need to trust your business, which means they’ll make you more visible than those they’re “not so sure about”.

Google is always looking for content and they’ll take it from anywhere, including the OTAs, so if you’re not providing it then you’ll have little or no influence over what’s shown to guests.  Managing your Google My Business gives you more control.

3 Key things Google really loves:


1) Complete hotel information including all available amenities.

2) Regular updates to your business profile, like adding quality photos.

3) Reviews that are read and responded to by you (the more the better).

Google uses this information and activity to understand and measure just how engaged you are with your guests. Google’s business is about providing what their visitors are looking for – relevant, original and up to date information….at speed.

So, by managing your hotel information you’re giving Google many great reasons to make you more visible on their Search and Maps.

Most businesses already have Google My Business but if you don’t then do it now here:
Sign up for Google My Business – Google My Business Help

If you haven’t logged into your Google My Business for a while then here are a few things that you can do now to improve it.

Is your Google My Business listing 100% accurate?

Your details must be 100% correct – use exactly the same format for your business name, address and contact information across all your internet listings.  This makes it easier for Google to map and trust your listing because they can check and exactly match it to other listings.

Make sure you have the right business category (Hotel, B&B etc.).

Your Google Maps location is as precise as it can be.

Check the Hotel Attributes section to ensure your hotel listings, services and amenities are up to date and complete. Google looks at these to decide when to show you in search results, especially when guests use a filter i.e. pet friendly, free wifi, parking, room details etc.  If you’ve never provided or set these attributes they will have been set by the OTAs. You can update and modify them but it can take a while before they are updated.

Use your listing to provide as much information as possible, so as well as amenities there’s the opportunity to add your COVID-19 policy, property highlights, property rating, check in time, policies etc.  Make sure you’ve added in all the details.

A fully updated business page is more likely to be shown to potential bookers and therefore get more bookings.

To login select Manage on this page: Google My Business – Drive Customer Engagement on Google

Reviews help you engage with guests

The more engaged businesses are with their guests the more likely their content is accurate and up to date. Simply put, it shows “you care” about the guest experience – which suits Google, they know businesses with current and relevant content engage more with their guests so get more clicks. The guest wins, the hotel wins and Google wins.

Reviews are critical here, get as many as you can on Google.  Many of you will have seen Google’s many review adverts on TV encouraging the public to review local businesses on Google – they are a clear indication of the value Google places on reviews.

Reply to every review you can. Responding to reviews builds trust, indeed guests view hotels that respond to reviews as nearly 2x’s more trustworthy than those who don’t.

Note: Google also imports reviews from other sites, like the OTAs and you won’t be able to reply to these so encourage your guests to review you directly on Google.

Answer questions from potential guests in the Q & A section and in some countries you can chat directly with them before they book.

Regular updates keeps your content current

Add more high quality photos and videos to keep things fresh and promote your best services.

Check your photos regularly and remove your old photos.

Photos play a huge role when guests are deciding where to book so make sure the gallery always makes you look enticing. You can report poor quality photos added by other users (including guests).

Add changes or updates to property or processes i.e. your increased hygiene standards, special check in procedures or local food and restaurants.

If you are not actively managing your Google My Business page, you should be!  It is now even easier to manage via their GMB app.

If you can provide this information along with real-time prices and availability (Google’s free booking links) you’re going to reach guests when they’re ready to book and benefit from more direct bookings!

You’ll find more information here: Google My Business – Drive Customer Engagement on Google

And here: https://support.google.com/business/answer/9177814?hl=en-GB&ref_topic=9178355

Google business page – why NOW ?

Google business pages for accommodation owners, claim yours today.

Your accommodation business with a Google business page
Get your Google business page free

A Google business page is a big free internet opportunity for independent accommodation businesses and it’s probably the most important one.

Why? Google uses the information for Google searches and on Google maps. Millions of customers use Google maps everyday and tens of billions of accommodation searches take place on Google every month.

It’s big, it’s free and it gets you seen and it also improves your listing on Google searches. In a related blog we show you how to get your Google business page.

Craigend bed and breakfast on Google business
Craigend Bed and Breakfast Google business page

Still not convinced ?

7 reasons why you need a business page today

1) Get your page before anyone else does

Someone else might register a Google business page in your name. You want to claim what’s yours so get ahead and register it for yourself so you have control over your business page.

2) Get found on Google Maps

Google maps is massive on mobiles and at the top of searches. Millions have downloaded their map app so why not get yourself on the map and catch more potential customers. The vast majority of accommodation businesses will have websites but if you don’t, then a Google business page is even more important.

3) Google make it easy to look great

It’s not just your address and contact details. You can make your page beautiful and ensure you stand out and shine, displaying your best features. Upload your best photos, descriptions and video. Google will make it all look great with their page layout and enhanced street view.

Mobile Google business page
Craigend B&B Mobile Google business page

4) Mobile is key

Google maps is one of the most downloaded mobile phone apps in history and most mobile users make extensive use of these maps on their phone. Your business page ensures you are listed

in the mobile Google map app, next to your neighbours…. who might be ahead of you!

5) Search engine optimisation

It’s a fact, your search engine ranking is improved when you have a Google business page making it easier for customers to find and book you. Your Google business page helps your search engine ranking for various local and generic searches.

6) Use Google Plus to connect with your customers

Get a Google plus account and use it on your business page to share news and engage with customers, tell the world about what you are up to and manage your reputation.

7) Business of the future

It’s expected that Google will soon launch new ways for customers to access accommodation businesses and do bookings. Your business page will be the keystone of your visibility for booking capability in future. It’s easy and quick – so make yourself accessible now, it’s also Mobile, Social and Local…. and yes, it’s FREE!

I would like to get my Google business page show me how.

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