TripAdvisor Ranking Tips

Recent research on reviews makes interesting reading and helps guide you on how to improve your ranking within TripAdvisor, Google and any other review sites.

TripAdvisor for business

Good reviews are important, we all know potential guests read and compare reviews before making a decision to book. Maintaining this good reputation has a significant bottom line impact.

Giving good service is always going to be the best way to get great reviews. As the host you’re the one in front of the guest and that makes all the difference … giving you a real advantage over corporate hotel chains. There are however a few tricks that can help bend the curve in your favour because having brilliant service on its own might not generate enough reviews. There may be some gentle prodding required to keep a fresh flow of reviews.

Let’s take a look at a few of the issues. Firstly, WHY you should have a good set of recent reviews, HOW to get them and finally a trick or two to encourage those that you know will REVIEW YOU WELL. We’ll also touch on the danger of putting review links on your website that take possible guests off to another website (where they’re encouraged to book an alternative!)

Why should you try to get a good set of recent reviews ?

1) Fresh reviews are the most important, about 40% of customers only look at reviews from the last few weeks (huge increase from only 18% in 2017). This has a positive impact on hosts that encourage guests to review because they tend to have a constant stream of recent reviews.  

2) TripAdvisor gives higher weighting to the most recent reviews and lowers the importance of older legacy reviews. Favouring newer reviews makes sense because guests want the most up-to-date picture of their potential stay.

3) Getting lots of recent reviews acts as a kind of insurance policy against the (inevitable) odd bad one. If you are unlucky enough to get a poor review amongst all your brilliant ones, it’ll soon sink out of sight if you keep getting new reviews.

4) Properties with more recent reviews will rise-up the ranking compared to those with the same score but older reviews.

How do you encourage guests to post reviews?

A certain number of guest will be regular reviewers and won’t need any nudging, but the majority might need a little prod to post a review. There is no shame in asking for a review, every business needs to know how they’re performing – your guests understand this.

To encourage reviews you could print little business cards with your TripAdvisor link (and maybe an direct booking discount offer for next time they book). Alternatively, you could email or message them after their stay. A little bait sometimes helps so why not use a PromoCode to give them a special returning guest discount?

How do I filter out the best customers to ask for a review?

Your booking system may have its own automatic guest feedback built in? A very effective strategy is to use this initial feedback by thanking them for the great review and asking it to be placed on TripAdvisor. By doing this you are filtering out the best reviewers which will over time boost your review score.

Top Tip: Respond to your reviews on TripAdvisor, Google and others.

Did you know that 89% of guests read the responses to reviews? Replying shows you care and helps you understand precisely what made the difference in the eyes and words of your guests … marketing gold.

This is great news for independent properties because it’s usually the “hosts” that are the differentiator, it’s not the free wi-fi, parking or the marble lobby that get mentioned, it’s YOU the host that makes the stay truly memorable.

Top Tip: Use technology to free yourself to do the important things.

The best hosts use technology to the max – they let their booking engine do the bookings, process payments, update channels etc. investing the time saved delivering a unique memorable experience.  This pays off with a great reputation, more bookings and higher prices.

Top Tip: Review widgets on your website can be tempting…. and costly!

We all want to show off our great review scores but please make sure your review widgets don’t lead guests to a page where they book another accommodation. So many properties just put the review link on their website, leading potential guests off to book with an OTA (at commissionable rates) or not at all. Check your website today, follow the links to see what your web visitors see and where they go, you might be shocked.

Direct booking review widgets are good and freetobook have just launched their new responsive and customisable review widget. 

At freetobook we’re constantly working to free up your time so you can spend it giving guest an amazing experience. We automate payments, guest feedback, online bookings, sending messages, channel management… and so much more.

share best practise

We’re family run and independent to the core, always searching for ways to support direct bookings.

3 Ways to Power Direct Bookings

1. Show the benefits of booking directly

Why should I book directly ? Answer this question in your customer’s mind and you will increase your direct bookings. Use some subtle “book direct” images and text to show that booking directly on your website is the best thing that guests can do.

Customers need to be convinced that they should book directly, it can’t be taken for granted. Present a message that re-assures your potential guests at the exact point they are thinking about where to book. As a little gift we have created some images, please help yourself to some “book direct” images, use them freely and share them widely. Link to “Book Direct” images

2. Don’t hide your Book Now button

A potential guest has made it on to your website, so make sure that they can easily find your book now button. Is your booking button in a prominent position on all your web pages ?

Book Now
Book Direct

Your “Book Now” button or “Search Availability” should be easily identifiable and should be on every page of your website, not only on the Home Page. If potential guests can’t find it easily you are pushing them away and they could proceed to some other property or end up booking through an Online Travel Agent (OTA). Make it easy to book so you don’t lose the direct booking.

Typical errors include putting the booking button too low down on the page forcing customers to scroll to find it, others hide it under tabs and menus like Accommodation, Rates or even Contact. Show your booking button clearly, simply and prominently to increase direct bookings.

3. Reward direct bookings

Reward guests who have or are about to book directly with you. Display a special offer for direct bookers using an offer for everyone or if you want to be a bit more selective use a promo code.

special offer for rooms
special offer

With a special offer you can ensure guests can book your best rates directly via your own website. This could be for a selected period or for a minimum stay, or simply make it available for all stays, it’s up to you. Creating a reward for direct bookers will certainly increase your chances of getting the booking direct. When I do a booking directly I’m always looking for that little reward to clinch the deal.

Direct Bookings using Promo Codes
Promo Codes for Direct Bookings

Using Promo codes is more selective, the customer needs to know the promo code. There are various types of offer from the simple discount to complimentary drinks or a room upgrade. A little something that shows you are willing to reward direct bookings on your website. It’s a win for everyone, guests will feel special, rewarded and will more than likely mention it in their reviews. This helps the overall book direct message because future guests learn of the benefits of booking direct when reading the great reviews the rewards have generated.

Get creative and invent original rewards for direct booking.

To find out more about some of freetobook’s direct booking benefits take a look at Promo Codes, which can help you encourage customers to book with you again, and facebook book now button using a facebook call to action button.

Keep an eye on our blogs for tips on how to improve your direct bookings and start cutting into that commission bill.

5 Ways to make your website user-friendly

User friendly websites
User friendly websites

We are always trying to help our customers increase their direct bookings. Although there is not one simple answer to achieving that (i.e. social media marketing works for some properties, whilst others might find special offers increase their website bookings), one key thing that applies to all is having an easily-navigated, user-friendly website. So, here are a few helpful tips

1. Use a simple and readable font for your website. We all love the fancy fonts, but you must remember your font should be web-friendly and easy on the eye.

2. Your “Book Now” button e.g. your Search Availability should be visible on every page of your website without having to scroll down (above the fold).

Visitors should see it without having to look for it i.e. place your Search Availability at the top or the right-hand/left-hand side bar of your Home Page. Remember, your booking button must be on ALL pages of your website and ideally in the same place. Doing this makes it easy to find.

Take a look at how the Coila Guest House do it, it’s in the top menu on all pages and again on the content pages. By all means be creative but also give a consistent structure to help customers find your availability and book.

3. Each click you ask a customer to make reduces your bookings. So don’t hide your “Search Availability” button under your Accommodation or Tariffs menu. Many will leave a website in less than a minute after they have landed on the Home Page because they can’t find what they need. Visitors are looking to check your rates and availability, don’t bury it behind another click.

4. Remember, when you make any changes to your website spend a little time checking that  all your links and buttons are working properly. Why not ask a friend to do a booking and tell you how they found it.

5. If you are active on social media then place your social media icons in a visible place. If you are on Facebook/Twitter/Instagram put a link to those pages on your Home Page at the top to avoid having customers scroll down to search for them. The Auchlea B&B  has their social media buttons well placed on their Home Page.

 

As you can see these are simple, easy ideas that everyone can try in order to make their websites more booking-friendly. Let us know how they work for you in the comment section below.

Booking extras now even better

Booking Extras for hotels
Booking Extras no limit

Freetobook properties have always been able to offer their very own extras enabling customers to choose items that will make their stay special, whilst adding to to property’s revenue.

We have now added the ability for you to define nightly extras so that the extra cost is multiplied by the number of nights your customer stays. Nightly extras can be also booked for a specific number of nights rather than all nights.

Booking Extras can be found in Tab “Availability” and “Booking Extras” on the orange bar.

More great options included with freetobook’s booking extras include;

  1. Ask your customer an associated question related to a booking extra.
  2. Limit the extra to certain dates of stay.
  3. Extras can also be offline only (not bookable by the customer), this is great if the extra is variable and you only want to add it to their bill during stay i.e. meals and drinks.
  4. An extra can also be compulsory i.e. for a security deposit.

These functions and much more are included in freetobook’s free version which continues to grow and improve, all helping your direct bookings. Just what you would expect from a cutting edge family business.

Multi Language booking increases your bookings

Direct bookings increase with multilingual bookings

We are already seeing an increase in direct online bookings as a result of the new multilingual online booking process.

Multi Language Online Booking System
Multilingual Booking Engine

Freetobook now has online booking in English, French, Spanish, German, Italian and Portuguese. (More languages will be added.)

When your customers can book in their native language the booking process becomes easier and as a result you get more bookings. This is no surprise as we all want an easy quick way to make a booking.  Booking in your native language greatly simplifies and speeds up the process thereby increasing the number of bookings.

When potential customers book using the freetobook internet booking engine freetobook detects the language of their browser and presents the booking process in their native language or the default language of the property.

Our accommodation owners located in 84 different countries worldwide are benefiting from this new addition to our system, bringing more direct bookings.

Find out more about the languages option or the services offered by freetobook’s online booking system .

Share your reviews online

Freetobook review sharing widget

Share hotel reviews
Share your Reviews

Isn’t it great to get fantastic reviews! You work so hard looking after your customers, naturally they give you fabulous feedback that influences potential future guests. To find your reviews in freetobook simply go to your “Home” TAB and select “Reviews”.

Share your great reviews with the world. Freetobook is about to release a new review sharing system so you can get your reviews out there and read by potential guests.

Sharing reviews is easy with :

  • a simple to install review widget for your website, available in a variety of formats and the ability to resize and customise colours
  • freetobook’s new “click here to share” a review instantly on facebook and twitter.
  • linked to your booking system for instant direct bookings.

Review sharing widget for hotels
Review sharing widget various sizes

It gets better…each review widget will give guests instant access to your freetobook reviews and link them directly to your booking system, making it easy for impressed customers to make a direct commission free booking there and then.

Keep an eye open for the launch of the new review sharing system… another great idea from freetobook giving you more for less. As soon as the review sharing system is available you will find it in the same place as your current reviews – go to your “Home” TAB and select “Reviews”.

Social Media review sharing for hotels
Social Media review sharing

We expect to launch the new review sharing system before Christmas 2013 so it won’t be long before you can show off all your best reviews across your website and social media platforms.

In the spirit of sharing please feel free to tell others about your experience of freetobook the internet booking engine with more for less.

TripConnect premium partner with freetobook

TripConnect and freetobook Worldwide Premium Partners

What is TripConnect ?

TripConnect Premium Partner
TripConnect Premium Partner

TripConnect is a new service, not yet live, offered by TripAdvisor (due to launch late 2013). If a property is using freetobook they will be able to advertise rates, availability and receive bookings on TripAdvisor.

The main points about TripConnect.

You need to have:

1. An Internet Booking Engine (freetobook) with Premium Partner status. (If you don’t have a freetobook account register here today)

2. An active business listing with TripAdvisor

What will happen when I have a freetobook account and a business listing with TripAdvisor ?

  1. You will be able to advertise on a Pay Per Click basis with TripAdvisor using TripConnect.
  2. Pay for clicks so your advertisement with show and TripConnect will report which clicks have returned bookings.
  3. TripConnect will show you the value of the bookings and your costs so you can calculate your ROI (Return on Investment).
  4. Click costs will be determined by the TripConnect system, you will be able to login to TripConnect and see the costs, switch the advert on or off, cap the amount and the period the advert runs for.
  5. The email address of all customers that have made a booking will be added to the Review Express system, all guests that book will automatically receive an invitation to add a review to TripAdvisor.

What happens next ?

You will need to wait for the TripConnect system to go live (late 2013). If you don’t yet have a booking system this would be an ideal time to register and start using freetobook.

If you don’t have a freetobook account you can register here today !

We will continue to post updates on the TripConnect system on this blog, our facebook page, twitter and by email newsletter. You can also find out more about TripConnect from TripAdvisor themselves – for their latest info go to TripAdvisor Insights

What is TripConnect ?
What is TripConnect ? Example

article 6 Things to know about TripConnect 

Wonderful Widgets

Why your widget is so important to your business!

A sports car may be beautifully styled, but if it can’t go anywhere it’s just… well, a sculpture. In the same way, no matter how good your website looks – and no matter how much money you spend getting people to it – if it doesn’t have a robust “engine” under the hood, no-one is going to book on it. Your booking engine really is the “business end” of your website.

widgetWe’ve put a lot of thought and effort into making those bookings happen for you, but that can be wasted if you don’t spend a little extra time making sure your widget looks fantastic.  Your room details page is usually the 2nd most visited page on your website. Why? Because people, quite understandably, want to see what they’re getting for their hard-earned money!  Showing customers what they are getting whilst they’re considering prices and availability will increase their likelihood of booking….it’s as simple as that.

Here are our 5 top tips to making your widget wonderful!

  1. Room images that keep the customer in the “booking zone”
  2. A list of room facilities that avoids any doubts/delays (i.e. is there a hair dryer?)
  3. Short and clear room descriptions that sell the benefits (i.e. free WIFI, a view etc)
  4. An enticing breakfast description that reinforces the value
  5. A beautiful header image that says “you’ve found the perfect place….”

The right level of information at the right time with a clear “call to action” (i.e. “Book Now”) is what great marketing is all about. That’s what will get you more bookings. Guaranteed.

New Default Widget Search Date

Brand new functionality from Freetobook offers you even more flexibility by enabling you change the default search date on your booking widget.

In the past it was automatically set for 7 days in advance. Now you can set it to anything between 0 and 14 days in advance. If you choose to set it to 0 days in advance, potential customers will instantly see same-day availability just by hitting “search”.

You can find this functionality by going to the “Home” tab then the “Widget” subtab:

Click on “Edit” then, on the next page, go to option 4 in the left-hand column:

 

 

 

Now you can set your default number of days and the default length of stay.