Promo Codes upgraded for more direct bookings

Direct Bookings using Promo Codes
Promo Codes for Direct Bookings

Thousands of properties have already benefited from freetobook’s promo codes so we have made them even better. You can set up as many promo codes as you like to target more customer segments and drive up your direct bookings.

Now with the new upgrades you can also;

1) Restrict the promo codes to apply on certain nights of the week.

2) Create a promo code that’s an extra service or item rather than a rate discount.

3) Set a minimum stay duration for the promo code.

Promo codes are great at encouraging guests to book direct. So why not use them to increase direct bookings and entice bookers away from other online websites, thereby powering more direct commission free bookings.

You will find promo codes and special offers in the Tab “Specials” and “Promo Codes” on the orange bar.

Further information on promo codes

On our website “More Direct bookings with Promo Codes

On our blog “How can hotels use Promo Codes ?

3 Tips for Special Offers

special offer for rooms
special offer

We all love the feel of getting a great deal and the same goes for potential bookers on your website. The truth is Special Offers drive direct bookings, that’s why we make it super easy to create them in freetobook. Simply visit tab “Specials” and create a new offer, it’s live and available in seconds.

Here are 3 top tips to help you create a successful Special Offer.

1. Keep the Offer Active – Special Offers help differentiate you, help you stand out against the competition….. so try to keep an offer running all the time.

2.Give a good deal – The best offers give guests a great deal, but don’t worry if you don’t have a big budget even a small amount can make all the difference.

3. Better deals in low season – If you think you have periods where you are not selling then focus your offers on those dates eg. off-season, weekdays or other low demand dates.

On freetobook you can easily open and close your offers (in Close-Outs under the tab “Availability”), so why not set-up a couple now and just open/close them when you need them most. Remember, if you don’t need to have the offers open on peak dates…. just close the high dates out.

Reduce your commission bill with promo codes

OTA CommissionOn the phones we hear the pain many accommodation owners feel when they get the monthly commission bill from their OTAs. Particularly annoying is finding repeat or regular customers who somehow end up booking through an OTA rather than directly. Many of you are looking for tools to help fight back against rising costs from the Online Travel Agents. One excellent way to do this is by using promotional codes.

Direct Bookings using Promo CodesA promo code is a private special offer that gives customers a discount when they book online directly with you. Essentially you give them a small discount making it cheaper to book directly, they save and you reduce your commission bill with more direct bookings. They simply type a promo code into your online booking page and it gives them a special direct discount.

The first step is to think about how much of an incentive you want to give to direct bookers. Perhaps your OTA commission is 15% and you want to give your customers 10% off thus saving you 5%. In the example we give the hotel offers a ten percent discount but you decide the amount yourself (you set it and you can easily change it).

Regular customers use promo codesNext you create a “Promo Code” in your freetobook account. Once you have your promo code setup (eg. DIRECT10) you now need to let your customers know about it, ensuring they know that booking directly on your website will save them money. The  simple message is “Book direct and save” but you do have to promote it. Here are some clever ideas to help.

Promo Code business cardAt Guest Checkout – Hand your guest a little business card with your promo code on it. This lets them know they are special and that they will always get a better deal booking directly with you.

At reception – Put up a little plaque or sign stating that you always guarantee the best rate when guests book direct and that some guests might get a special discount when they book again. Give them the promo code so they can use it to claim their discount when booking direct.Promo Code sign at reception

On your email signature – When you email guests about coming back to stay with you mention your promo code so they can get their special private deal. Again this reinforces the book direct message in a place where they might be considering making a booking with you.

We all like to feel special, using promo codes is a great way to show guests that you value their business and want them to come back and stay. Its a powerful message, book direct and save… here is a little exclusive discount because we value your custom. You want them to come back and/or tell family and friends about the special deal they can have by booking with you directly next time – promo codes do that for you.

The video below shows how the promo codes work, all you need to do is login to your freetobook account select the tab “Specials” and “Promo Codes” on the orange bar. To get a little further information see the promo codes section on our website.

Great, Gratis and Glorious digital marketing ideas to boost direct sales

Gonzo Marketing
Gonzo Marketing

Our guest blog and interview is with Frederic Gonzalo, founder of Gonzo Marketing. With over 19 years of experience in the travel and tourism sphere, he is passionate about marketing and communications.

Frederic recently attended the EyeForTravel event in Miami as a speaker, panelist and participant to the 2015 edition of Online Marketing Strategies in Travel.

Here Frederic generously shares his industry insights and expertise with freetobook. As he pointedly states, having no marketing budget is no excuse for not having a dynamic online presence!

What is the most important trend in online room booking?

It’s about going mobile. More than 51% of travelers now research their next destination, accommodation and transportation from a mobile device, whether it’s a smartphone or tablet. And more importantly, an increasing proportion of them are now booking via their mobile device: in fact, it is estimated that 25% of all online travel revenue in the US will come from mobile devices in 2015.

How can a property get more direct bookings?

1- Have a “best online rate” guarantee and feature it, big and bold, on your home page. People will shop around no matter what, but if they can have the confidence that by booking direct they will get the best deal, well… you got it!

2- Have a relationship marketing approach in place. This can be through a rewards program or simply by capturing emails from clients and visitors to your site and/or blog. Sending out regular newsletters and promotional offers to this base can ensure retention and direct booking through time.

3- Promote deals and best rates across your various social accounts. I see hotels mention a promo code for 10% off best rate… on their Twitter bio. Others do Facebook offers, or mail push to group databases. Think outside the box, and make sure you crossover information from newsletter to blog to social media.

Having no marketing dollars is not an excuse not to have a dynamic online presence.

The first step is to have a professional-looking website, and this can be done with various solutions that cost a fraction of what it used to 3-5 years ago.

Sending out emails? MailChimp is free up to 2,000 email addresses, and other providers offer similar low-cost solutions.

Social media? It’s not free, contrary to what many believe, because someone has to manage it, but you can have impact and reach on Facebook with minimal investments. It’s more a matter of having a strategy in place to begin with, then finding the resources (human and financial) to manage this new reality. Knowing 87% of travel decisions now begin with an online search, do we even really have a choice here?

15 key stats to consider:

  1. TripAdvisor (42%) is the most downloaded mobile app amongst travelers, followed by Priceline (15%), Expedia (14%) and Orbitz (13%)
  2. There are 139 reviews written every minute on TripAdvisor
  3. You lose 25-60% of visitors with each click on the mobile path to purchase.
  4. 69% of travelers begin their search online…via a mobile device!
  5. Average mobile users check their device 150 times per day!
  6. Of the average six daily hours US adults spend on digital media, 3 hours is on mobile.
  7. Twitter on Travel: in the past year, 60M tweets mentioned hotels, 21M tweets mentioned vacations
  8. 70% of followers have taken some action after seeing travel content on Twitter
  9. 70% of Instagram users have looked for a brand online
  10. 3/4 of consumers are frustrated when online content doesn’t relate to their interest
  11. In 2016, 50% of total travel sales will involve more than one device
  12. Ritz Carlton Hotel sees 18% conversions from email campaigns. Email is not dead, folks!
  13. 92% of visitors to a website will never return. Thus, remarketing is key!
  14. Only 27% of hotels send automated emails prior to arrival (and after departing)
  15. According to Google, 1/3 of people with a smartphone would give up sex instead of their phone. Sad.

Visit Frederic Gonzalo’s website for further insights

 

B&B marketing tips from Karen

hopton house“If anyone knows about B&B, Karen does.” (Guardian) Karen owns Hopton House, a converted granary in Shropshire offering three bedrooms. Alongside her own bed and breakfast business, she runs regular courses for potential B&B owners. Here Karen shares her business expertise and thoughts on TripAdvisor, the ‘Marmite’ of the B&B world.

“I’ve been running Hopton House for nearly eleven years now and the B&B courses for a couple of years less than that. I’m often asked what the biggest changes I’ve seen in that time are. In terms of the running of the B&B it’s very much about guest expectations, they tend to be more widely travelled and the lines between hotels and B&Bs are getting a bit blurred. Internet access is one case in point – ten years ago it wouldn’t have been required or maybe it was just a nice to have, but in 2015, with the amazing growth of smartphones, it’s pretty much a necessity for many people. From my own travels I know that if there are choices of similar accommodation in an area, I’ll always go for the one with Wi-Fi access. I think the biggest changes I’ve seen are the ways in which B&Bs market their businesses.

Here are the top 5 areas that I think have been game changing;

guest reviews tripadvisor1. Guest Reviews:
Tripadvisor; the marmite of the B&B world! All guests these days are potential amateur reviewers. Whilst having lots of great reviews is heart warming for the B&B owner, a negative review has the potential to cause serious damage to a business. Even now my heart skips a beat whenever I see I have a new review come through. Whilst receiving a bad review can ruin the owner’s day, it’s important to address the review and respond constructively. Tripadvisor reviews have shown that potential guests are more likely to choose to stay at a B&B if they’re taken to respond to negative feedback in a positive constructive way.

online travel agents2. Online travel agents:
The OTAs such as booking.com are changing the way people book accommodation, and many B&Bs can have a bit of a love/hate relationship with them. OTAs can bring us a lot of business with no upfront joining fees but the commission they charge is high and the guests haven’t always understood what they should expect in their B&B. I think B&B owners need to make a decision about whether they will use the OTAs and then how will they use them. Whilst I don’t use them myself (I’m on booking.com but haven’t yet released nights to them), I think they can be very useful ( and possibly essential ) to some types of accommodation providers.

social media3. Social Media:
Many B&Bs have always relied on word of mouth to promote their business for years, and social media is the ultimate word of mouth. Social media, be it twitter, facebook, Instagram or even blogging, provides B&B owners with a great way to attract new guests, meet suppliers and keep in touch with repeat guests. I filled a room last minute following a cancellation using a promoted Facebook post last week. Better still, when you attract someone on social media and they like what you offer, they’ll then go back and recommend you to all of their followers.

advertising4. Advertising:
Whilst paper advertising in magazines and tourist guides has been steadily declining, digital advertising has been on the increase. I find both Facebook promoted posts and Google adwords are an effective way of marketing my B&B.

Google adwords particularly are becoming quite complicated to manage these days. I’d always suggest getting a recommendation for a digital marketing company to help you get started (although avoid those that cold call you offering top place on Google).

online booking5. Online Booking:
I’ve had online availability since I opened my B&B, I was one of the first in my area to get online booking. I do think online booking is an essential for any tourism business these days. About 85% of my bookings come through online via freetobook. Taking the deposit, blocking the calendar and sending confirmation are all handled seamlessly without me having to do a thing (the hours I used to spend on holiday looking for an internet café so I could sign into my email and respond to guest bookings with my old booking system!)

These days marketing is as an essential part of running a B&B as cleaning the rooms or cooking the breakfast. If it’s something you enjoy then great, if not then find someone who can help you. There’s lot of support out there locally via local tourism associations and groups.

Hopton House B&B, Hopton Heath, Craven Arms, Shropshire, SY7 0QD

Check availability and book online at www.shropshirebreakfast.co.uk
Follow us on Twitter at www.twitter.com/hoptonhousebnb
Find us on Facebook at www.facebook.com/hoptonhouse
Check out our Pins at http://pinterest.com/hoptonhousebnb/
Read our Breakfast Recipes at http://shropshirebreakfast.blogspot.co.uk/

How to win on TripAdvisor

Win on TripAdvisor
Winning on TripAdvisor

It’s great to see so many small businesses flourishing on TripAdvisor with the recent Certificates of Excellence. What does it take to get one? We are privileged to have a special view of the accommodation business chatting to thousands of owners across the world. On the whole customers openly share their success to help others get ahead.

When you look around at the independent B&Bs and guest houses that are winning there are a few things that seem to make all the difference to their guests.

Their welcome is warm, friendly, unique – it sets the tone for the stay. You, the host, make all the difference…. unlike some large corporate hotel chains where you’re “checked-in” by a machine ! That’s a huge advantage straight away, use that encounter to understand the guest, they are all different – some want to chat, take advice etc. others may not.

They have a small “flourish” at check-in that’s worth it’s weight in gold….a fresh pot of tea, some home baking, interesting events for them to see, something local ?

Their “wow factor” often comes from plain old attention to detail. Having everything spotless is a good starting point and then its lots of very small things done well….that add up.  In elite sports it’s called “marginal differences” i.e. the type of bed the athlete sleeps on, the liquids they drink, the make up of their diet, added together all of these 100s of things can mean the difference between a gold or silver medal on the day!

They are “great” at something (most people are!) and they show it off, differentiating themselves from the “crowd” and creating a memorable experience…something guests want to tell their friends about.  It could be flower arranging, local history, gardening, baking bread, carpentry, telling jokes….

They think of their guest all the way, anticipating their needs….if they are in a “walking Focus on Successarea” they provide advice or maps, if guests need to eat out they know which restaurants do what food best.  By spending time with their guests they are better able to understand how to make their stay just that little bit more memorable.

If you do all this you need to understand that although this level of “service” is natural to you it is also a real part of your marketing plan, so make the most of it.  Ask for a review and respond to them on TripAdvisor (all types), it shows you care but it’s also a fantastic source of marketing information. You will find out what “made the difference” in the eyes (and words) of your guests.

Essentially, “the host” seems to make the difference, not the free wi-fi or parking, so organising your time around the guest is critical. The best in the game know this, they clear their “admin” desk, use technology to the max – they don’t waste time processing bookings, typing in payments, updating booking systems …. instead they invest the time saved delivering a friendly, unique and memorable experience… it pays off!

Some winning accommodation owners case studies for further reading

Maxwell’s Piece B&B in Cotswolds
Glangwili Mansion in Carmarthen
Millgate B&B in Masham
Lincoln Yurts Glamping

Google Mobile Friendly deadline

Mobile friendly deadline
Google Mobile Friendly deadline

In a candid announcement a few months back Google let the world know that mobile friendliness has a deadline. From the 21st April onwards Google will actively favour mobile-friendly websites in mobile searches. If your website is mobile-friendly it is likely that you will rise in Google search results for mobiles as those that aren’t slip down the ranks.

Mobile-Friendly tag on Google
Mobile-Friendly tag on Google

In their words “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” The Google announcement can be found here

This makes total sense, Google is in the business of delivering high quality relevant searches to their customers. If a customer is using a mobile device they will want to see mobile-friendly websites above the websites that do not look good on mobile devices. As a useful guide Google has made free tool to check if your website is mobile-freindly click here to check your website.

Mobile-Friendly websites for hotels
Get a great mobile website

Accommodation businesses should look to be mobile-friendly before the 21st April. There is help at hand with freetobook mobile website and mobile booking. Our mobile websites are continually updated for the latest mobile versions and they update when you change your details in your freetobook account.

For more information on Mobile websites on freetobook click here or watch the video below.

Google Mobile-Friendly websites

Mobile friendly website
If you get this your website is mobile friendly

If Google speaks we all have to listen and when the world’s search giant lets us know that it now labels websites as “mobile-friendly” the message is clear. (read Google announcement)

Labeling websites as mobile-friendly will help Google rank them higher for users on phones. The message from Google is loud and clear so any late arrivals need to get serious about mobile. Simply put there is now a penalty on Google for not having a mobile website.

Not Mobile Friendly
You don’t want to see this message ! It’s bad news.

Google says “Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone. “

 

Google now offers a free tool to check if your website is mobile-friendly. Check your website here.

Frankly, it’s frustrating to visit a website with a phone and have to scroll to find things, read tiny print and wish that your fingers were the size of matchsticks as you try to click the correct link or back track from the wrong link.

Elegant, simple, mobile booking solutions have been part of freetobook from our birth. It’s easy and low cost to get your website and booking process mobile.

Mobile websites for accommodation providers need to designed specifically for accommodation, you need something that fits your business. All our mobile sites are automatically updated when you update your details in freetobook.

 

 

Get together and win

Is your local association or marketing group doing enough for you?

Together for accommodation ownersOnline booking is just getting easier and more accessible to everyone. It’s great to see associations and marketing groups looking to improve their websites and the profitability of their membership.

Local association and marketing group websites tend to generate a lot traffic because they are the best source of local information (search engines like this), but do they really capitalise on all those visitors. If the huge growth of budget hotels and online travel agents is anything to go by you would have to say these local websites are failing to deliver what their members need most…direct commission free bookings.

together group website
together was our best decision

Why are they losing out on these bookings, because they are not offering their visitors what they want…the ability to search availability then compare properties, locations and prices, and make bookings. We all know customers want choice, value and convenience when shopping for accommodation online hence the global popularity of the OTAs.

That’s the problem, here’s the solution – get your area website set-up to take bookings for your members. To set this up quickly and cheaply you need a booking system that is accessible to all, quick to set up and easy to manage. Our solution at freetobook has been

Grow your accommodation group with together
Grow together and expand your association

simple and inclusive, the internet booking engine is free to use, quick to set-up (couple of hours) and easy to manage. Members can still run their existing booking systems if they want .. we do not mandate that they have to use freetobook exclusively and there’s no tie-ins. So the cost of entry is just a few hours time for members … a fair price for commission free bookings?

Proven benefits of working better “Together” include:

1) being able to categorically show members that they are “in profit” from their membership

2) reduce commissions paid and raise the long-term positive profile of the group/area

3) expand the membership of the group and directly increase their profitability

4) keeping bookings within the group means more bookings for all and easier referrals

Website visitors want to book online on your website and your association or group website, can you and your association afford to sit on your hands and do nothing ?

Find out more with examples of existing “together” websites

Case study of Fort William Bed and Breakfast group

Video showing how “together” can work for you

TripConnect Mobile Optimisation

Make the most of TripConnect Mobile bookings

TripConnect Mobile Bookings
TripConnect Mobile Bookings using freetobook

As TripAdvisor focuses on Mobile customers we think you should too. Earlier this year they reported there had been 100 million downloads* of their free mobile app. These customers use mobile phones to research holidays and some make bookings. If you are promoted on TripConnect you will convert better with freetobook’s mobile booking platform.

To optimise your freetobook mobile booking system simply login and select the TAB ”Plus” then “Mobile Booking”.  The “Deluxe Mobile Search” option will work for TripConnect or why not get a discount on the Full Mobile Package which includes a great mobile website.

Mobile Booking for accommodation Freetobook Plus Services

 

Freetobook’s mobile booking works on all mobiles and includes multi language booking. The mobile services work for all customers, not

TripAdvisor mobile page
TripAdvisor mobile page

just those on TripConnect, this means customers visiting your website using a mobile will also be able to use the optimised booking process.

We don’t charge for a connection with TripConnect….and that includes multi language booking in English, Spanish, French, German, Italian and Portuguese.

Our mobile optimised website and/or mobile deluxe search provide great value.

Watch the video below to see how great your mobile website and mobile optimised booking process can be with freetobook.

 

freetobook mobile booking engine for tripconnect and your website (youtube)

Find out more about mobile booking and mobile websites for accommodation businesses

On mobile it’s all about the booking experience, see some examples below.

mobile website for guest house

A mobile website for guest house.

 

 

mobile booking pages for hotels

Mobile booking pages for hotels.

*TripAdvisor press release 15April2014