Ten years on and stronger than ever…

freetobook the journey

Are we really 10 years into this journey? Its January 2021 and we are just starting lockdown III in the UK, what a time to look back on 10 years of freetobook.

It’s November 2010 and we facilitate our first direct booking which was the culmination of a year’s worth of programming work for the team. We took the “idea” of direct booking and literally made it free for accommodation owners all over the world. The journey from then to now has been one of continual learning and solution development.

All those years ago it was big call for our early customers to support us; we were unknown but they had faith.… which we continue to repay…. thank you!  There are so many that are still with us and yes, the property that received our first direct booking over ten years ago is today a thriving hotel on freetobook.

Years later direct booking is still free and right there at the heart of everything we do. Free is not just without charge; it also means open, unrestricted, unbound, at liberty and untied. With the ever-rising power of corporations in the accommodation booking sector we remain free. Think of us as a counter-balance to corporate greed; an authentic high tech family-business.

Direct booking is a tough business. Against us all, there are a few giant corporations that want to take your bookings and make you pay more commission. We have earned the trust of many thousands of accommodation businesses because we tell it as it is. Ten years on and building better technology to facilitate more direct bookings. Our customers are also family businesses who entrust us with their booking technology, our system is at the centre of many thousands of accommodation businesses.  That’s a serious business.   

created from scratch

Back at the beginning, although new in the technology booking space we certainly weren’t empty-headed; we’d already had 10 years of accommodation booking experience. We knew our stuff; the processes, tech and the industry. Our service was free, but that was never enough, it also had to be a real high-quality product. There was more building to be done. Sure we made mistakes, corrected them quickly and were never short of new ideas.

There’s nowhere to hide when your software is out there at the heart of so many businesses. We’re a “hands-on” bunch; we listen and truly care, perhaps sometimes too much and that can take its toll. Some comments can hurt but we build better every time. There are many shiny things in the technology world, they look good on the surface but before we invest/build anything we ask… does it help generate more direct bookings?    

Those many years ago customers (led on by our competitors at the time) laughed at us and questioned us. How can you really be free? Well, we were free and we still are free for 1000s of accommodation businesses. Our “freemium” model with a free booking system with optional paid add-on services was not common then, indeed our free offering alone is better than many of our competitors paid versions. We convinced the “doubters” by building new and innovative services that are supported, developed and cherished.  By listening to our customers, responding and continually improving, our passion started to filter through. Being genuine, doing the right things for the right reasons has always been the way we operate.

Just writing this makes it all seem like it was normal to start out that way but it was far from that at the time. It was a big call, a huge risk, that now brings a deep sense of satisfaction and achievement.

By simply doing what came naturally to us we created something special …. an authentic trust.  It takes a second to write that “T” word but years to build and earn it. 

technology solutions

There was no income for freetobook until we launched our first chargeable service some three years later. The Channel Manager wasn’t really our idea but customers just preferred our booking diary and asked us to “link it up” with the OTAs to avoid double bookings and save time managing bookings. Now our channel technology is an unsung hero, processing millions of updates/requests daily and getting it right again and again … the OTAs consistently rank our channel manager in the top tier worldwide, often asking us how we do it so well?

Next came payment systems and secure card storage. We could see immediately the real value of Stripe for businesses; no merchant provider required, minimal form filling, great security technology and they offer low card rates too. Five years on Stripe is one of our most popular services because it’s still the most cost-effective product on the market, literally half the price of PayPal with so many more features and benefits. Stripe is the kind of technology we love to integrate and it shows when we poll our customers, they give it a satisfaction rating over 90%.

Alongside bookings and payments there is an ever-increasing need to ensure you “own the guest relationship” thereby keeping your direct bookings. Your brand is so important when communicating with a guest. The OTAs want to muscle-in and keep guest contact under their name. Freetobook’s Messaging enables you to brand messages with your name and scale your customer contact by simplifying it and removing the repetitive stuff.

What a timely introduction Messaging was; paying dividends last year with the ability to schedule messages, make contactless payment links, handle digital registrations and run in-house guest surveys. Our Messaging solution is neatly integrated into the booking flow, right from the moment the booking is made you’ve got easy access via your online diary and Messaging hub. Messaging makes guest interaction a joy for both you and your guest, replacing clunky lengthy email communication with short conversation-like threads that feel more genuine and create happy guests.

We built Messaging ourselves from scratch because we know how critical great guest communication is for direct booking.  We didn’t take the easy option that our competitors took by using inferior 3rd party “integrations” to the other messaging companies. Instead, we kept innovating and moving things forward. When it’s your own technology you can listen and respond to your customers faster. We’ve added over 20 improvements since its initial release … guest actions, digital registration, surveys, file attachments, images, customisations, arrival times etc.

Last year we also invested in making your lives easier with our New Diary that shows key guest/booking data right there in plain sight whilst providing faster access to manage rates and availability. There’s also some neat integration with Stripe and Messaging, giving you a fuller picture of your business and a smoother work-flow.

Creating and managing this requires great people. The visionaries, thinkers, doers, builders, supporters, helpers etc. all contribute with their knowledge, experience, dedication and passion. This is no ordinary team at freetobook, they all deserve a special thank you (Ele, the service team, Heather, the developers, Craig and Iain, accounts and support team etc.).  We do “tech” but really what we try to do best is people, with the right people anything is possible.

Growth has been essential in funding new services and continuing to keep costs down for customers (nearly 8,000 of them). Our only sales team are these very customers; thousands of you who go out daily and recommend us to your  fellow businesses….thank you.  Please keep doing it, it makes a huge difference and helps us spend our energy where you get the most benefit.

power to businesses

The sector we are in has changed beyond recognition, ownership and self-determination has been wrestled from small businesses into the hands of a few very large and powerful corporations. Technology has been the instrument of this change, this unbalancing. It is not unique to our sector either and there’s growing concern over the unassailable power of just a few mammoth tech companies.  For any open market to operate sustainably, freely and for the benefit of its society, it requires open competition. We always welcome competition and we must all fight to maintain plurality and choice in the face of corporate monopolies that seek to take it all.

cobooking

Corporations have been allowed by governments to become monopolies and they have abused that position (not surprisingly) to ensure they increase their dominance.  The argument provided by these dominating corporations is that they provide cheaper prices for the consumer (i.e. that they are benefiting society) and there size enables better innovation. This is absolute rubbish, more competition will always decrease pricing and provide greater innovation… if freely allowed. It is unnerving to sit amongst the OTA dominance. Action is required, there is nothing to be gained by simply watching, we all have to try to change things, hence cobooking – join it.

We don’t have shareholders to keep happy or investors to placate, giving us the freedom to act. Our independence, like that of our customers, is one of our most cherished assets. Last year that enabled us to act in the way that we did.  To use our values to guide us and offer support by simply being there to talk to, to help/respond, to be compassionate and to build solutions that helped. That meant keeping on a full team, focused and available. Our unique pay-as-you-go model has also helped in the best way possible, by reducing monthly bills often to zero. So as bookings dropped dramatically so did our invoices. When we started out 10 years ago with freetobook we said, “no tie-ins and no set monthly bills” and we meant it, our customers are always free to leave and are never tied in.

So what does the future hold?  In all honesty… it’s difficult to know exactly.  There are some obvious truths, people will always want to go on holiday and travel so demand will come back big, we saw that in the summer of 2020 (make sure you’re ready for it in 2021). They’ll also need flexibility on their booking conditions due to the uncertainty. Initially guests are likely to be more cautious, going to places they know and feel “safe” in. These are likely to be closer to home and in some cases very close.  These holidays and experiences will be more cherished than ever before.  

On the technology side there has been a significant acceleration of some existing trends such as automation, online shopping and dispersed working.  We are in the fortunate position of being able to use that acceleration to benefit your businesses by creating new tools and services that help you not just adapt but thrive.

It’s an exciting space to be in, one which we’ll continue to navigate with our people and customers in mind. A simple formula, yet so often overlooked. Thank you for your support over the last 10 years. We must continue supporting each other, to be positive and forward looking, creating a better future…. that’s how we started freetobook and that’s how we will continue.

Beware Review widgets that steal direct bookings

Our friends over at cobooking.com have shared their recent blog on the danger to direct booking posed by third party review widgets.

Cobooking exposes review widget dangers.

Image showing leaking pipe and text "Bad Review widgets leak direct bookings"
Bad Review widgets leak direct bookings

For far too many years we have put up with dodgy review widgets that cheat properties out of direct bookings. Widgets, badges and awards touted by large “reputable” businesses and placed on websites in good faith “trusting” these big corporations that pretend their main function is to “display” reviews, nonsense they are not to be trusted.

Cobooking and many others know that accommodation owners have been cheated because the hidden effect of these widgets is a significant loss of direct bookings. We are dedicated to the promotion of direct bookings so together lets call out the cheats and help remove these bad widgets.

Reviews are good but not all review widgets are good.

The value of having great reviews is undeniable. Almost all guests looking to book are keen to know what others think and reviews do a great job, so naturally you want to display them with widgets, buttons and awards.

However, there is a real danger of losing direct bookings from review widget links on your website and these could cost you a lot more than a bad review!

What do you mean, how do I lose?

The most common loss occurs when a review widget or badge is put on your website. Your guest naturally clicks the widget and is then led off to the review website. Now “your” guest is away on the review website where that website earns money by encouraging “your” guest to make a commissionable booking.

When you feed these review websites “your” guests (via the review widget) you lose direct bookings. In fact, it’s worse than that because they don’t care if “your” guest books your accommodation on their website, they earn commission on any booking “your” guest makes. So most websites offer your guest other accommodation options in order to increase their conversion.

Simply put, you sent your guest there to look at your reviews but they end up booking while there and not on your website. You’ve now lost a direct booking and have to pay commission, or worse still, they book somewhere else and you lose the booking entirely.

What is a direct booking unfriendly widget?

An unfriendly widget has links away from your website to another site where they offer your guest somewhere else to book or encourage them to book with a commissionable agency.

A friendly widget shows your reviews but does not send guests away to book with commission.

How do I know if the widgets, awards and buttons on my website are unfriendly?

Visit your website and follow the links just like a guest. By thinking and acting like a potential guest you’ll see exactly what your guests would see. Ask yourself what you’re being encouraged to do on that site and you’ll see just how direct booking unfriendly the process is.

Review widgets, buttons and awards are free?

Yes, they are free because the review website wants to get your customers onto their website. Is the cost of losing your customers worth the value of displaying reviews on bad widgets ? We are certain it is not.

Trojan horses have much in common with review widgets.

These buttons, awards and widgets are just like Trojan horses. They look like a gift, displaying your fabulous reviews but they contain a link that costs you direct bookings. Your great reviews are a result of your hard work and dedication so please don’t lose out from your hard work.

Review websites play heavily on the temptation to show off your reviews and that’s when they get you to put their Trojan horse on your website and you start leaking direct bookings.

How to fix it …

The simple rule is to never have a widget on your website that takes guests away to book with a commissionable source.

Remove widgets, badges and awards that lose direct bookings.
Replace unfriendly review widgets with friendly ones.
Show your review score or awards in an image with no links away from your website.
If you don’t understand how to fix it you should give your web designer a link to this blog, they will be able to fix it for you and stop you losing direct bookings …

At cobooking we believe that review websites have been abusing the good will of accommodation owners for many years by requesting they put bad acting widgets on their websites without adequately explaining their function.

Let’s campaign to spread the word and encourage companies to create direct booking friendly widgets, good honest widgets. Lets stop this loss of direct bookings.

Cobooking will be looking to create a direct booking friendly widget to help accommodation owners fight back.

Get going, become a partner and join cobooking if you have not already done so – sign up !

If you have already joined cobooking you can get involved in helping on the cobooking users facebook group (closed group for cobooking users only)

Price freeze since 2012

You might not know this but freetobook’s core functionality is exactly the same price as it was in 2012. Yes, we haven’t increased any of our prices ever.

How have we managed to do this? Well, our loyal customer base has grown to over 11,000 businesses world-wide!

Our paid services are optional and pay-as-you-go ensuring you only use what you need, no pressure from us. There are no tie-ins or set monthly costs regardless of your booking volume. You only pay for what you want, all the way from the free service to an all-in one singing and dancing system that does everything but make your morning coffee.

With many accommodation owners facing difficulties as a result of Covid19 you can rest in the knowledge that we are the best value system on the planet.  

Not only that, it just keeps getting better. Over the same period we have continually developed new functionality. It is in our blood to keep improving so almost every week we’re releasing new and better versions of our service, bringing more benefits to our loyal customers.

How do we do it? A key part is the massive savings we’ve made because we’re lucky enough to have customers who are really passionate about us, they’re our sales force. Hence, we don’t need a pushy sales team but instead can rely on recommendations from existing customers. If you’re not with freetobook…. ask someone you know who is!

A price freeze since 2012 with optional low cost services (pay-as-you-go) that are reliable and secure all make for an extremely compelling case to switch to freetobook. Couple this with our family company’s caring service and our 7 pledges of online booking and you’ll know we’re here to help you through these difficult times.

If you’re not with freetobook just register today – get up and running in a couple of hours.

Smart messaging says it all

smart messaging for accommodation owners

When you are looking to stand out in your guests mind then get messaging. Smart Messaging will take your communication with guests to the next level, making messages and stays memorable.

Freetobook Smart Messaging is your work horse taking the hassle and bore out of email communications. It replaces the old email system with a simple and intuitive interface that your guests can engage with, whilst making your administrative work quicker and simpler.

First up: you can set automated messages to go out before and after the guests stay. No need to worry about sending critical information.

Add images: spice up your message with gorgeous images that show off and boost your brand.

Communicate: a smart message thread is available to the guest making replies so easy and your interaction so natural.

Emojis: it’s brilliant when guests start sending emojis, it means you have connected in a fun and friendly way.

Spot any fails: you’ll see a failed message immediately so you can fix the email address that notifies your guest of a new message.

All channels: you can Smart Message all of your bookings as long as they have an email address (even to the fake emails from the OTAs).

Freetobook customers can setup Smart Messaging in matter of seconds in the “PLUS” tab. For properties not yet using freetobook, why not signup today and enjoy all the marvelous solutions we provide for accommodation owners worldwide.

The Smart messaging system is getting massive investment from us, there are already over twenty new features waiting to be implemented. These include “guest actions” where the guest can change their arrival time or other interactions with their booking.

We really believe the freetobook messenger will help you communicate better and save time… so we will continue to make it even better.

Not sure about freetobook ? Read our 7 pledges to see what makes us so different.

Savvy Tips For (Re) Designing Your Website

Our guest blog this month is from design and marketing company Ulka Media. Here they offer up some great tips and tricks when (re) designing your accommodation’s website.

www.ulkamedia.co.uk/website-design-ayrshire

As with most businesses, it’s important to portray yourself as professionally as possible and that extends to your property’s website. You only have a few moments to grab a user’s attention online so be sure to not squander the opportunity.

User Experience

When it comes to website design it’s vital to make a good first impression to stand out from the busy marketplace.

The whole user experience needs to be simple and alluring from start to finish to draw in prospective guests. Since 40% of users will abandon a site if it takes longer than 3 seconds to load, speed is critical so it’s important to employ techniques for faster loading such as browser caching or choosing the right hosting package.

Another factor to consider is how many clicks a user needs to get to the reservations stage and keep this to a minimum … 1 if possible, 3 at the absolute limit.

Responsive Layout

In 2018 Google deployed mobile-first indexing which emphasized the importance of mobile-friendly designs as users increasingly move to handheld devices for the web.  This is especially true in the travel industry as guests make bookings ‘on the go’. It is absolutely essential website usability on mobile devices is at the forefront of your website design, delivering great opportunities to reach your audience wherever they are.

Check to see if your website passes Google’s mobile-friendly test here http://search.google.com/test/mobile-friendly ).

SSL Certificate

An SSL Certificate can be setup and configured by any reputable hosting company. Without getting into the technical workings, it activates the padlock and the https protocol (promoting trust) when installed on a web server, allowing secure connections from a web server to a browser.

 

Quality Content

Is your content relevant? Is your property family-friendly or adults only? Have the rooms been recently refurbished? Have you won any awards? Are you located in a convenient location or close proximity to a popular visitor attraction? Do you offer free Wifi (if not, why?), is there an option for late check-out or any other benefits you can promote? You need to portray all of these points and any other Unique Selling Points to the website users to differentiate your property from all the others. You may also consider adding a location map or FAQs page to enhance the site.

Cohesive Branding

If you have a logo, stick with it on every medium (online and offline) from your website & social media accounts to your signage, brochures & stationary.

Your brand is not just your logo however, it’s also your colours and type face as well as your voice, reassuring your potential guests of the quality of your premises.

 

Loyalty

One of the most effective methods to promote direct bookings through your own website is to offer an attractive loyalty program.

Can you team up with local partners to provide discounts which guests can benefit from in return for loyalty points accrued?

 

Images

Photos of your property should not only be large and high resolution but they should also have good composition. Focus on guest rooms, restaurants and other amenities, not the exterior (unless you have a nice patio or balcony perhaps) especially on the home page. Hire a professional photographer if you can stretch the budget, the end result will be worth the investment to truly showcase your property.

Virtual Tours

Consider adopting a virtual tour to engage your customers with intuitive interactive content like pop-ups to provide additional detailed information or reservation links. This is like Google Street View for inside your business allowing you to replicate your premises in stunning details and provide your guests with a useful glimpse of your facilities from afar prior to making a booking.

Reviews

‘Social proof’ is the buzzword at the moment which includes engaging on social media and user-generated content. Most people (over 75%) read reviews before booking travel accommodation so it’s important to have them somewhere on your website – whether it’s a widget on the homepage or a dedicated landing page. Consider displaying TripAdvisor and Google reviews as these are more convincing than your own website testimonials.

Live Chat

Surpass your guest’s expectations with outstanding customer service instantly by engaging with them using live chat directly on the website. Online travel agencies like booking.com, etc cannot provide personalised guest service in this manner but you can.

NOTE: freetobook’s Messaging system is now up and running!

 

Calls to Action

To ensure your website is ‘conversion optimised’ it will require smart call-to-actions to usher guests through to the reservations page.

If you don’t do anything else on this list make sure your BOOK NOW button is displayed prominently on every page of the site. Once they have clicked the button to book don’t distract users with more CTAs.

Promote direct Bookings

Make it simple for your potential guest to book directly on your website (with a good booking engine like freetobook).

Display certification icons to encourage potential guests to book with confidence.

 

Local Events Calendar

Adding a local events calendar gives guests a reason to stay an extra night if they know the circus is in town the following evening or the flower show is at the weekend. Make sure to include dates, times, entry costs and any other pertinent details to help your visitors. In addition to upcoming events, list what activities are available locally whether it’s recreational activities such as golf or popular restaurants and visitor attractions like beaches, castles or theme parks.

Offers & Upsells

Can you offer a deal to first time guests who book direct or perhaps a free breakfast? Lure potential guests by offering certain deals available if they book before a certain date. Maybe you can upsell an afternoon tea as an extra on the booking confirmation page?

Urgency

Create a sense of urgency through the search and booking process by telling users when there are only a limited number of rooms available. This can instill a fear of losing out prompting users to click through and make a reservation rather than abandon. If that does occur, however, a clever website can ask users if they would like to save their search for another time. You can then retarget potential customers with the captured data.

Switch tips for new customers

Switching your booking system can be a lot easier than you think with our switch team.

User friendly websites
User friendly freetobook

Reliability, trust and cost savings can all make a big difference to your business and your happiness!

1. No Monthly standing charges

As a family business we believe all customers should pay for what they want and that nothing is hidden. Our pricing is optional, clear and openly listed on our website, it has always been this way. Prices and what you get for free

(other companies don’t show prices on their website because they want to charge you more or pay oily sales people high commissions to get the sale!)

2. No Minimum contract terms.

At freetobook we guarantee you will love our service, but just in case you don’t you’re not locked in, you can leave whenever you wish; we will never make it difficult, our customers stay because they want to.

(other companies tie you in to make it difficult to leave without penalty, that’s a trick we would never play – it just would not be trust worthy)

3. UK based support system

Customer service at freetobook is second to none – give us a ring and you will be connected straight to our expert support team in Glasgow.

4. Free online booking system

Unlike other booking systems we provide a high quality booking system free of charge so you get to fully use our system before you decide to opt in for any of the paid services which are completely optional and include a brilliant channel manager (Bookingcom reliability score 99.97% on 13 Jun 19) or a great low cost payment system.

5. You’re in control

Your business, your decisions. With freetobook you have control over all aspects of your online booking. You can decide to sell lower prices on your own website or have better availability on your direct booking channels…plus so much more.

 

” Wow this is amazing!! We have just reached 100 bookings in the last 30 days on the freetobook system. Thanks for starting it all off, and can you thank the ladies in the office for help setting up. I wish we had moved years ago!! ” (Adrian at Seed Hill)

Thinking about switching to freetobook ? why not try it out today …

Airbnb Channel Manager connection – Summer launch

A full two-way Airbnb Channel Manager connection is being developed for freetobook customers. Airbnb will soon join the many other channels available on freetobook including Bookingcom, Expedia, Hotelscom, TripAdvisor, Agoda, Hostelworld and many more.

Over the last few years we have watched Airbnb grow. Many freetobook customers are already using Airbnb and more would probably like to.

This month we started a full integration for a two-way channel manager exchange so that bookings, rates and conditions on your Airbnb account can be managed from within freetobook.

We expect to be ready with the Airbnb integration within two months so if you are interested in connecting keep an eye on our emails and sign up for a listing if you don’t have an Airbnb account.

Recent releases

New group booking process is live. When you go to add manual bookings in your freetobook diary you will find a slick new process to add bookings for any number of units making it quick and easy to add single unit or group booking.

 

Mobile app for Apple and Android will notify you of new bookings, modifications and cancellations. While the mobile app is very simple (it’s a first release) it’s perfect if all you want is to get booking alerts on your smart phone.

Other developments 

We also have a fabulous automated messaging system in the development queue for release in the next few months. The new messaging system will enhance your ability to communicate with your guests and save you invaluable time with automated messages.

 

Card payments : fast, secure, and easy with Stripe

Stripe: online payments made easier, faster and more secure. Freetobook’s integration with Stripe makes payments possible at the click of a button, keeping things simple for you – and your customer. 

 

Thousands of freetobook customers use Stripe as their credit card payment system – this is one bandwagon you want to hop on!

 

Top 5 reasons to use Stripe for card payments:

1. Quick and easy to setup

Just head over to the PAY tab in your freetobook account to get started!

2. Low Cost

In Europe, Stripe charges 1.4% for European cards (2.9% for International cards) and a mere 20p transaction fee!

3. No monthly charges 

Stripe charge per transaction, a simple pay-as-you-go system so you’re not out of pocket!

4. Secure 

PCI compliance fitted as standard, no lengthy forms to complete

5. 92% approval rating

Thousands of freetobook customers using Stripe love it! We introduced Stripe in 2015 and have since had overwhelmingly positive feedback about the service. In fact, we are so sure it will be good for your business that we offer a 30 day money back guarantee on the freetobook integration charge.

 

 

Still not convinced that Stripe will work for your business? Take a look at what your fellow freetobookers are saying…. A staggering 92% of freetobook Stripe users are very happy with the service! Check out some of their feedback below:

“Absolutely love it (Stripe). It has changed my life. It is so easy, great when people cancel, works fantastic… Much less admin for me. It’s a win, win all the way”

Holly Tree Cottage

“Love it – all automatic, and you know if cards securing reservations are valid cards, you can also charge guest stays using the system. Well done freetobook! It so easy to set up and maintain even older users like me have mastered it simply like all freetobook products we use…”

– Avlon House B&B

“It has reduced our costs and offers peace of mind.”

– The Cardinal’s Hat

 

We’re positive that you’ll love using Stripe for your accommodation payments! But just in case, we offer a full refund within 30 days of paying your subscription. Freetobook charges an annual integration fee of £89 for providing you with this great payment functionality, which can be accessed quickly and easily through your freetobook account.

So what are you waiting for?! Join thousands of freetobook users and improve the speed and ease of your payments today by adding freetobook Stripe integration! Click the PAY tab when logged in to your freetobook account.

3 Ways to Power Direct Bookings

1. Show the benefits of booking directly

Why should I book directly ? Answer this question in your customer’s mind and you will increase your direct bookings. Use some subtle “book direct” images and text to show that booking directly on your website is the best thing that guests can do.

Customers need to be convinced that they should book directly, it can’t be taken for granted. Present a message that re-assures your potential guests at the exact point they are thinking about where to book. As a little gift we have created some images, please help yourself to some “book direct” images, use them freely and share them widely. Link to “Book Direct” images

2. Don’t hide your Book Now button

A potential guest has made it on to your website, so make sure that they can easily find your book now button. Is your booking button in a prominent position on all your web pages ?

Book Now
Book Direct

Your “Book Now” button or “Search Availability” should be easily identifiable and should be on every page of your website, not only on the Home Page. If potential guests can’t find it easily you are pushing them away and they could proceed to some other property or end up booking through an Online Travel Agent (OTA). Make it easy to book so you don’t lose the direct booking.

Typical errors include putting the booking button too low down on the page forcing customers to scroll to find it, others hide it under tabs and menus like Accommodation, Rates or even Contact. Show your booking button clearly, simply and prominently to increase direct bookings.

3. Reward direct bookings

Reward guests who have or are about to book directly with you. Display a special offer for direct bookers using an offer for everyone or if you want to be a bit more selective use a promo code.

special offer for rooms
special offer

With a special offer you can ensure guests can book your best rates directly via your own website. This could be for a selected period or for a minimum stay, or simply make it available for all stays, it’s up to you. Creating a reward for direct bookers will certainly increase your chances of getting the booking direct. When I do a booking directly I’m always looking for that little reward to clinch the deal.

Direct Bookings using Promo Codes
Promo Codes for Direct Bookings

Using Promo codes is more selective, the customer needs to know the promo code. There are various types of offer from the simple discount to complimentary drinks or a room upgrade. A little something that shows you are willing to reward direct bookings on your website. It’s a win for everyone, guests will feel special, rewarded and will more than likely mention it in their reviews. This helps the overall book direct message because future guests learn of the benefits of booking direct when reading the great reviews the rewards have generated.

Get creative and invent original rewards for direct booking.

To find out more about some of freetobook’s direct booking benefits take a look at Promo Codes, which can help you encourage customers to book with you again, and facebook book now button using a facebook call to action button.

Keep an eye on our blogs for tips on how to improve your direct bookings and start cutting into that commission bill.

5 Ways to make your website user-friendly

User friendly websites
User friendly websites

We are always trying to help our customers increase their direct bookings. Although there is not one simple answer to achieving that (i.e. social media marketing works for some properties, whilst others might find special offers increase their website bookings), one key thing that applies to all is having an easily-navigated, user-friendly website. So, here are a few helpful tips

1. Use a simple and readable font for your website. We all love the fancy fonts, but you must remember your font should be web-friendly and easy on the eye.

2. Your “Book Now” button e.g. your Search Availability should be visible on every page of your website without having to scroll down (above the fold).

Visitors should see it without having to look for it i.e. place your Search Availability at the top or the right-hand/left-hand side bar of your Home Page. Remember, your booking button must be on ALL pages of your website and ideally in the same place. Doing this makes it easy to find.

Take a look at how the Coila Guest House do it, it’s in the top menu on all pages and again on the content pages. By all means be creative but also give a consistent structure to help customers find your availability and book.

3. Each click you ask a customer to make reduces your bookings. So don’t hide your “Search Availability” button under your Accommodation or Tariffs menu. Many will leave a website in less than a minute after they have landed on the Home Page because they can’t find what they need. Visitors are looking to check your rates and availability, don’t bury it behind another click.

4. Remember, when you make any changes to your website spend a little time checking that  all your links and buttons are working properly. Why not ask a friend to do a booking and tell you how they found it.

5. If you are active on social media then place your social media icons in a visible place. If you are on Facebook/Twitter/Instagram put a link to those pages on your Home Page at the top to avoid having customers scroll down to search for them. The Auchlea B&B  has their social media buttons well placed on their Home Page.

 

As you can see these are simple, easy ideas that everyone can try in order to make their websites more booking-friendly. Let us know how they work for you in the comment section below.