Google Zero is here!

google free booking feed
Google free booking feed

Google, the mighty search engine, offers accommodation owners the possibility of listing in their free booking feed. Connect your availability and rates to the free feed on its own and get zero commission bookings from Google. Get in early and take advantage of this Google giveaway, it might not last forever, who knows?

The facts ….

  1. Have the free feed on its own (no need to pay Google anything)
  2. Google free feed is 100% independent of paid advertising
  3. Free Google feed is available world-wide
  4. Free feed bookings are direct bookings
  5. OTAs and review sites are also in the free feed
  6. Google free bookings are only for serviced accommodation (not cottage, villa, or vacation type accommodation – sorry!)

Speed is the essence, maximise your direct bookings, take advantage of the free feed quickly and be the one that gets the most free direct bookings. Experience has shown us that these opportunities get diluted over time so early adopters get the most bookings.

Freetobook has always been at the forefront of technology to get you more direct bookings. We have pioneered availability with Google since 2018 (which is why we can launch this free feed only service quicky).

We introduce freetobook “Google Zero”, with this service you will be listed ONLY in the free feed. In order for us to provide, map and maintain live rates and availability to Google we will charge a small subscription fee of £49 per year, act quickly for limited free trial until 10th June 2021.

How can I get Google Zero?

Log in to freetobook and click on Tab “Plus” then select “Google Zero”

Google free booking feed by freetobook - join the direct booking revolution

Other useful information about Google free bookings…

How do I get to the top of the Google free feed ? (top tips from freetobook)

What does Google free booking link look like and why are Google doing this for free ?

TripAdvisor website grab

TripAdvisor makes a grab for your website content.

grab for your unique content

Late last week TripAdvisor sent out an email advising of a change in their terms and conditions. This was no trivial change, they demand access to all text and images on your website which they can harvest anytime and have perpetual, irrevocable, royalty-free, transferable, sub-licensable rights over. This is a grab for all the content on your website forever. TripAdvisor can then use any of those images and text as they see fit and for their potential profit without any payment to you (A copy of the terms at the bottom of the page).

Why is your website content so important ? The unique descriptions and photos that you put on your website are one of the few places that a small independent business has an advantage. Search engines value unique content, if you give this over to TripAdvisor or anyone else, it will impact your uniqueness and harm your ranking on the internet. Conversely it will improve the ranking of the website that takes it for their own use. In short: giving away your website content will harm your internet ranking and help that of TripAdvisor. A likely result of losing your unique content would be your website going lower on Google and others going higher.

What is really striking about this request for “agreement” of content access is that it is perpetual (forever), it is irrevocable (can’t reverse it), it is transferable (can be given or sold to anyone else), royalty-free (you get no payment) and sub-licensable (they can make money from it). This is just about the worst possible outcome you could ever agree to, it is completely and utterly in the favour of TripAdvisor. I don’t think its possible for there to be a worse agreement for independent accommodation owners.

Do not undervalue your website content. The material on your website is a result of your hard work. With your toil over time it has become your very valuable brand/name/image, it is literally what marks you out as different. I cannot image what has possessed TripAdvisor to think they can grab it so blatantly from your website and take it forever to do with as they please with just one click. There is no option to refuse the terms, (only a button to close the pop up – see below) this looks more like a diktat, “a take it or take it”, than it does an agreement. You can close the popup but it keeps coming back until you agree, if you agree then you lose your unique content rights and the pop up goes away.

TripAdvisor say in their popup that they want to improve traveller experience on their website. Fine do that, but that is their business to make the experience better for customers on their website. Unique content costs effort, it costs money, it is valuable and it is certainly not free. TripAdvisor profits from their website. They sell OTA advertising that is a major part of their income which is paid for by commissionable bookings. Why would a independent property give over its unique content (under extremely bad terms) in order to increase the profit of TripAdvisor. The nett result of which is fewer direct bookings and again, and again, yet more commission.

It is extremely sad and disappointing that TripAdvisor have such low ethical values in this action. This is no relationship of mutual benefit, they take everything and you get nothing. Surely this has to be totally withdrawn by TripAdvisor with a big apology. All properties that have agreed these terms should have the agreement reversed with an assurance that these kind of terms should never be sneaked back in. The damage has been done, we have now seen the disregard they have for accommodation businesses and sadly trust lies shattered.

Switch tips for new customers

Switching your booking system can be a lot easier than you think with our switch team.

User friendly websites
User friendly freetobook

Reliability, trust and cost savings can all make a big difference to your business and your happiness!

1. No Monthly standing charges

As a family business we believe all customers should pay for what they want and that nothing is hidden. Our pricing is optional, clear and openly listed on our website, it has always been this way. Prices and what you get for free

(other companies don’t show prices on their website because they want to charge you more or pay oily sales people high commissions to get the sale!)

2. No Minimum contract terms

At freetobook we guarantee you will love our service, but just in case you don’t you’re not locked in, you can leave whenever you wish; we will never make it difficult, our customers stay because they want to.

(other companies tie you in to make it difficult to leave without penalty, that’s a trick we would never play – it just would not be trust worthy)

3. UK based support system

Customer service at freetobook is second to none – give us a ring and you will be connected straight to our expert support team in Glasgow.

4. Free online booking system

Unlike other booking systems we provide a high quality booking system free of charge so you get to fully use our system before you decide to opt in for any of the paid services which are completely optional and include a brilliant channel manager (Bookingcom reliability score 99.97% on 13 Jun 19) or a great low cost payment system.

5. You’re in control

Your business, your decisions. With freetobook you have control over all aspects of your online booking. You can decide to sell lower prices on your own website or have better availability on your direct booking channels…plus so much more.

” Wow this is amazing!! We have just reached 100 bookings in the last 30 days on the freetobook system. Thanks for starting it all off, and can you thank the ladies in the office for help setting up. I wish we had moved years ago!! ” (Adrian at Seed Hill)

Thinking about switching to freetobook ? why not try it out today …

Card payments : fast, secure, and easy with Stripe

Stripe: online payments made easier, faster and more secure. Freetobook’s integration with Stripe makes payments possible at the click of a button, keeping things simple for you – and your customer. 

 

Thousands of freetobook customers use Stripe as their credit card payment system – this is one bandwagon you want to hop on!

 

Top 5 reasons to use Stripe for card payments:

1. Quick and easy to setup

Just head over to the PAY tab in your freetobook account to get started!

2. Low Cost

In Europe, Stripe charges 1.4% for European cards (2.9% for International cards) and a mere 20p transaction fee!

3. No monthly charges 

Stripe charge per transaction, a simple pay-as-you-go system so you’re not out of pocket!

4. Secure 

PCI compliance fitted as standard, no lengthy forms to complete

5. 92% approval rating

Thousands of freetobook customers using Stripe love it! We introduced Stripe in 2015 and have since had overwhelmingly positive feedback about the service. In fact, we are so sure it will be good for your business that we offer a 30 day money back guarantee on the freetobook integration charge.

 

 

Still not convinced that Stripe will work for your business? Take a look at what your fellow freetobookers are saying…. A staggering 92% of freetobook Stripe users are very happy with the service! Check out some of their feedback below:

“Absolutely love it (Stripe). It has changed my life. It is so easy, great when people cancel, works fantastic… Much less admin for me. It’s a win, win all the way”

Holly Tree Cottage

“Love it – all automatic, and you know if cards securing reservations are valid cards, you can also charge guest stays using the system. Well done freetobook! It so easy to set up and maintain even older users like me have mastered it simply like all freetobook products we use…”

– Avlon House B&B

“It has reduced our costs and offers peace of mind.”

– The Cardinal’s Hat

 

We’re positive that you’ll love using Stripe for your accommodation payments! But just in case, we offer a full refund within 30 days of paying your subscription. Freetobook charges an annual integration fee of £89 for providing you with this great payment functionality, which can be accessed quickly and easily through your freetobook account.

So what are you waiting for?! Join thousands of freetobook users and improve the speed and ease of your payments today by adding freetobook Stripe integration! Click the PAY tab when logged in to your freetobook account.

3 Ways to Power Direct Bookings

1. Show the benefits of booking directly

Why should I book directly ? Answer this question in your customer’s mind and you will increase your direct bookings. Use some subtle “book direct” images and text to show that booking directly on your website is the best thing that guests can do.

Customers need to be convinced that they should book directly, it can’t be taken for granted. Present a message that re-assures your potential guests at the exact point they are thinking about where to book. As a little gift we have created some images, please help yourself to some “book direct” images, use them freely and share them widely. Link to “Book Direct” images

2. Don’t hide your Book Now button

A potential guest has made it on to your website, so make sure that they can easily find your book now button. Is your booking button in a prominent position on all your web pages ?

Book Now
Book Direct

Your “Book Now” button or “Search Availability” should be easily identifiable and should be on every page of your website, not only on the Home Page. If potential guests can’t find it easily you are pushing them away and they could proceed to some other property or end up booking through an Online Travel Agent (OTA). Make it easy to book so you don’t lose the direct booking.

Typical errors include putting the booking button too low down on the page forcing customers to scroll to find it, others hide it under tabs and menus like Accommodation, Rates or even Contact. Show your booking button clearly, simply and prominently to increase direct bookings.

3. Reward direct bookings

Reward guests who have or are about to book directly with you. Display a special offer for direct bookers using an offer for everyone or if you want to be a bit more selective use a promo code.

special offer for rooms
special offer

With a special offer you can ensure guests can book your best rates directly via your own website. This could be for a selected period or for a minimum stay, or simply make it available for all stays, it’s up to you. Creating a reward for direct bookers will certainly increase your chances of getting the booking direct. When I do a booking directly I’m always looking for that little reward to clinch the deal.

Direct Bookings using Promo Codes
Promo Codes for Direct Bookings

Using Promo codes is more selective, the customer needs to know the promo code. There are various types of offer from the simple discount to complimentary drinks or a room upgrade. A little something that shows you are willing to reward direct bookings on your website. It’s a win for everyone, guests will feel special, rewarded and will more than likely mention it in their reviews. This helps the overall book direct message because future guests learn of the benefits of booking direct when reading the great reviews the rewards have generated.

Get creative and invent original rewards for direct booking.

To find out more about some of freetobook’s direct booking benefits take a look at Promo Codes, which can help you encourage customers to book with you again, and facebook book now button using a facebook call to action button.

Keep an eye on our blogs for tips on how to improve your direct bookings and start cutting into that commission bill.

5 Ways to make your website user-friendly

User friendly websites
User friendly websites

We are always trying to help our customers increase their direct bookings. Although there is not one simple answer to achieving that (i.e. social media marketing works for some properties, whilst others might find special offers increase their website bookings), one key thing that applies to all is having an easily-navigated, user-friendly website. So, here are a few helpful tips

1. Use a simple and readable font for your website. We all love the fancy fonts, but you must remember your font should be web-friendly and easy on the eye.

2. Your “Book Now” button e.g. your Search Availability should be visible on every page of your website without having to scroll down (above the fold).

Visitors should see it without having to look for it i.e. place your Search Availability at the top or the right-hand/left-hand side bar of your Home Page. Remember, your booking button must be on ALL pages of your website and ideally in the same place. Doing this makes it easy to find.

Take a look at how the Coila Guest House do it, it’s in the top menu on all pages and again on the content pages. By all means be creative but also give a consistent structure to help customers find your availability and book.

3. Each click you ask a customer to make reduces your bookings. So don’t hide your “Search Availability” button under your Accommodation or Tariffs menu. Many will leave a website in less than a minute after they have landed on the Home Page because they can’t find what they need. Visitors are looking to check your rates and availability, don’t bury it behind another click.

4. Remember, when you make any changes to your website spend a little time checking that  all your links and buttons are working properly. Why not ask a friend to do a booking and tell you how they found it.

5. If you are active on social media then place your social media icons in a visible place. If you are on Facebook/Twitter/Instagram put a link to those pages on your Home Page at the top to avoid having customers scroll down to search for them. The Auchlea B&B  has their social media buttons well placed on their Home Page.

 

As you can see these are simple, easy ideas that everyone can try in order to make their websites more booking-friendly. Let us know how they work for you in the comment section below.

Increase Bookings by Making your Website more Personal

Imagine you’re a looking for somewhere to stay and you stumble upon your website. What do you see? Evaluate, how your website looks, what feelings do the descriptions create, what are the colours saying to you? These are the first things your customers see, is it painting the image you have in your own mind about your property?

Simply put, is it telling the story you want to tell?  Those first impressions are personal and emotional and getting them right will help increase bookings, so here are 5 tips to ensure you make the right impact.

1.       Use colour psychology – Although, the language is important visuals are the first thing people see when they open a web page. It is proven that our brains process visuals 60,000 times faster than text! Thus, choosing the right colours for your website is pivotal. So, here comes the colour psychology. If you haven’t heard about colour psychology before, the basic idea is that different colours convey certain meanings and feelings. For example, brown gives the sense of security, it is a colour some people associate with home and quietness. You have to think about the general atmosphere of your property, where it’s situated (by the sea or up in the mountains), then decide what colours to use.  

Have a look at a couple of examples:

House on the point B&B, located on the coast by Ullapool. Along with great photos, they have used blue and white as key colours on their website, suggesting that the property is located near water.

Another good example is The Caledon Guest House, Isle of Wight, which have used back and white as their background colours, suggesting sophistication and glamour. This is also a good complement to their amazing photographs.

 

For more information, you can check the Psychological Properties of Colours.

2.       Add a welcoming video on your website – Adding a short video to your website, helps to establish authenticity and show the atmosphere. It is critical to keep it short, as 60 percent of viewers will drop off within two minutes of a promotional video. Moreover, by adding a video to your website you will increase the traffic to your website, as a recent marketing study showed in 2017, video content will represent 74 percent of all internet traffic.

 

3.       Language – Using the right language is a key. “A great photo can only benefit from an amazing description. If you have already utilised our suggestions on accommodation photography, now you can have a go at improving the language of your website.”Here you have the chance to use those creative writing skills you never knew you had! You may have heard of the saying “Don’t sell rooms, sell character”. Well, here is your chance to get creative. Look at these examples: “enchanting rooms”; “attractive décor”; “sumptuous mattress toppers”. So, grab your notepads and start writing.  If you are short on ideas spend 30 minutes online looking around, it’s all there. 

 

4.       Get reviews from your guests to show on your website – Word of mouth is one of the most influential marketing techniques. As we well know people are easily influenced by reading a great review or by friends sharing their great experiences. Therefore, adding reviews to your website is one of the best ways to increase direct bookings.  

 

5.       Share stories – Write your personal story of how your property came to be or find a funny story to tell. Working with people all the time, you might have a lot of fun experiences, so share them. Think about something that has made you laugh, a strange request or an incident which turned out well in the end and share it on your website. Customers will see a more personal side of you, like this blog of The Hive at 52 B&B, in which the owner records their everyday life as a B&B owner.

 

So, why don’t you try some of those tips? Going the extra mile towards increasing your direct bookings is that simple.

Booking extras now even better

Booking Extras for hotels
Booking Extras no limit

Freetobook properties have always been able to offer their very own extras enabling customers to choose items that will make their stay special, whilst adding to to property’s revenue.

We have now added the ability for you to define nightly extras so that the extra cost is multiplied by the number of nights your customer stays. Nightly extras can be also booked for a specific number of nights rather than all nights.

Booking Extras can be found in Tab “Availability” and “Booking Extras” on the orange bar.

More great options included with freetobook’s booking extras include;

  1. Ask your customer an associated question related to a booking extra.
  2. Limit the extra to certain dates of stay.
  3. Extras can also be offline only (not bookable by the customer), this is great if the extra is variable and you only want to add it to their bill during stay i.e. meals and drinks.
  4. An extra can also be compulsory i.e. for a security deposit.

These functions and much more are included in freetobook’s free version which continues to grow and improve, all helping your direct bookings. Just what you would expect from a cutting edge family business.

Promo Codes upgraded for more direct bookings

Direct Bookings using Promo Codes
Promo Codes for Direct Bookings

Thousands of properties have already benefited from freetobook’s promo codes so we have made them even better. You can set up as many promo codes as you like to target more customer segments and drive up your direct bookings.

Now with the new upgrades you can also;

1) Restrict the promo codes to apply on certain nights of the week.

2) Create a promo code that’s an extra service or item rather than a rate discount.

3) Set a minimum stay duration for the promo code.

Promo codes are great at encouraging guests to book direct. So why not use them to increase direct bookings and entice bookers away from other online websites, thereby powering more direct commission free bookings.

You will find promo codes and special offers in the Tab “Specials” and “Promo Codes” on the orange bar.

Further information on promo codes

On our website “More Direct bookings with Promo Codes

On our blog “How can hotels use Promo Codes ?

3 Tips for Special Offers

special offer for rooms
special offer

We all love the feel of getting a great deal and the same goes for potential bookers on your website. The truth is Special Offers drive direct bookings, that’s why we make it super easy to create them in freetobook. Simply visit tab “Specials” and create a new offer, it’s live and available in seconds.

Here are 3 top tips to help you create a successful Special Offer.

1. Keep the Offer Active – Special Offers help differentiate you, help you stand out against the competition….. so try to keep an offer running all the time.

2.Give a good deal – The best offers give guests a great deal, but don’t worry if you don’t have a big budget even a small amount can make all the difference.

3. Better deals in low season – If you think you have periods where you are not selling then focus your offers on those dates eg. off-season, weekdays or other low demand dates.

On freetobook you can easily open and close your offers (in Close-Outs under the tab “Availability”), so why not set-up a couple now and just open/close them when you need them most. Remember, if you don’t need to have the offers open on peak dates…. just close the high dates out.