Smart messaging says it all

smart messaging for accommodation owners

When you are looking to stand out in your guests mind then get messaging. Smart Messaging will take your communication with guests to the next level, making messages and stays memorable.

Freetobook Smart Messaging is your work horse taking the hassle and bore out of email communications. It replaces the old email system with a simple and intuitive interface that your guests can engage with, whilst making your administrative work quicker and simpler.

First up: you can set automated messages to go out before and after the guests stay. No need to worry about sending critical information.

Add images: spice up your message with gorgeous images that show off and boost your brand.

Communicate: a smart message thread is available to the guest making replies so easy and your interaction so natural.

Emojis: it’s brilliant when guests start sending emojis, it means you have connected in a fun and friendly way.

Spot any fails: you’ll see a failed message immediately so you can fix the email address that notifies your guest of a new message.

All channels: you can Smart Message all of your bookings as long as they have an email address (even to the fake emails from the OTAs).

Freetobook customers can setup Smart Messaging in matter of seconds in the “PLUS” tab. For properties not yet using freetobook, why not signup today and enjoy all the marvelous solutions we provide for accommodation owners worldwide.

The Smart messaging system is getting massive investment from us, there are already over twenty new features waiting to be implemented. These include “guest actions” where the guest can change their arrival time or other interactions with their booking.

We really believe the freetobook messenger will help you communicate better and save time… so we will continue to make it even better.

Not sure about freetobook ? Read our 7 pledges to see what makes us so different.

Airbnb fully connected

Professional accommodation businesses welcome on Airbnb!

Airbnb API connection

Airbnb’s changed from its early days. It’s worth reflecting on how these changes could attract new customers for you.

Hotels, Guest Houses, Hostels, Glampsites and professional B&Bs are welcome onto the Airbnb platform along with Cottages and other self catering accommodation. Its safe to say that Airbnb has changed to open up their listings and provide more choice for their customers.

You will attract a different type of guest on Airbnb typically they will be younger and booking closer to arrival;

  • About 40% of guests that book on Airbnb are aged between 25-34 years, this is quite a bit younger than typical bookers from other sources.
  • Last minute bookings are a big thing on Airbnb with about 40% of bookings being made fewer than 15 days before arrival. A great way to fill some gaps.

Don’t forget business people also form a significant part of Airbnb’s customer base. Airbnb is quite an attractive site for a number of business travellers looking for the sort of experience only independently run businesses can provide. These are more likely to be new customers that might not find you if it wasn’t for Airbnb.

Many of you are already aware that freetobook and Airbnb are now connected for updating rates, bookings and availability so you don’t need to worry about double bookings or double entry.

Like all of the services we offer the Airbnb connection is optional, you can find out more about how to connect from your Tab “Plus”, select the “Airbnb” section.

If you are not yet with freetobook then find out what makes us different – see our 7 pledges, born from our 21 years in the accommodation booking business.

7 pledges of internet booking

Our promises

In the 21 years since our birth in 1998 we’ve learnt a thing or two about making, managing and servicing accommodation bookings but the one thing we often get asked is:

“what makes freetobook different ?”

It is a tough question (if you really care about it) and after this long in business we had better have a good answer! In a perverse kind of way it’s actually taken 21 years to really find out who and what we are.

Some soul searching and chat in the office led us to seven key points that we would love to share with you as “pledges”. We believe what makes us a great company to work with is that we genuinely (and always) pledge to:

  1. listen, care about, support and advise you whilst building things to the highest standards both morally and technically
  2. continually develop, upgrade and improve for your business
  3. build booking technology that maximises direct bookings above all other bookings
  4. protect you from powerful corporations that seek to manipulate and plunder your revenue
  5. be the best booking system possible, to study and learn from other booking systems
  6. never prevent you from leaving (by tie-in contract or any obstruction), instead we’ll learn why you left and improve to get you back
  7. continue to make all paid services optional, clearly priced and listed publicly on our website, ensuring we advise honestly and openly as to their value and use to your business

Note: the order of these pledges are as they came to us, we’ll shortly be asking our customers which are the most important to them then re-order accordingly.

These aren’t some corporate bull, in fact they have always been guiding us we just haven’t really thought much about it. They are part of our DNA, developed from those that work with us and for us, those that support us to grow and all those that used to work with us, they are our history and our future.

The significant success of freetobook in business provides us with the luxury to always put your interests first with fierce independence and a long term outlook typical of family values that no corporate can afford. That’s what makes freetobook different.

Stripe with ApplePay and GooglePay

Stripe on freetobook is now upgraded to include ApplePay and GooglePay

ApplePay and GooglePay

ApplePay and GooglePay are so convenient for customers, they simply pay using their fingerprint on their smartphone. Freetobook has been busy working to integrate the new functionality so your customers can now pay with ultimate ease.

This fantastic functionality makes it easier for customers to book so you get more direct bookings. “Paying for a booking is now as easy as paying for a cup of coffee” said Ele at the office..

There is no extra cost, the card transaction charges are the same low cost as they always are with Stripe and we have implemented this with no extra costs.

  1. When customers book online, we detect if their mobile device has ApplePay or GooglePay enabled and offer them an option to pay that way.
  2. If you send a payment request by email and they receive it on their phone with GooglePay or ApplePay they can simply pay with a single click.
ApplePay GooglePay Stripe Freetobook

There are no extra costs whatsoever so we have automatically enabled it for all customers already using Stripe.

This adds further brilliant functionality to the Stripe product on freetobook. It already has over 90% approval rating with freetobook users, just as a reminder these are the 5 reasons to use Stripe for card payments.

  1. Quick and easy to setup
  2. Low cost
  3. No monthly charges
  4. Secure and PCI compliant
  5. Visa, Mastercard, American Express, ApplePay and GooglePay
  6. All cards including channel cards from Booking.con and Expedia

Coming Soon: Upgrades in the pipeline include pre-auth functionality so you can automatically pre-auth a card to make sure the customer has the funds to cover their booking before they arrive.

The best hosts use messaging

Advanced Messaging
Advanced Messaging

At freetobook we really work hard and pride ourselves in the solutions we build to help accommodation owners manage and grow their businesses. Such a large part of that is the communication you have with your guests. We asked how can that be better? Much, much better?

We are super proud to release our latest piece of work which takes messaging between you and your guests to a new level. The best hosts focus on ways to make their customer’s stay amazing and memorable. That’s why they are the best, guests enjoy their stay so much they want to come back and love sharing the experience with others in reviews and recommendations, building reputation and brand.

The critical parts of the experience start with the anticipation and build-up followed by the stay itself and the after-departure feedback. From the moment they book to the end of their stay you will want your guests to have the maximum you can offer. When you put guest communication as a core part of the service at each point of their journey you increase the likelihood of a happy customer.

It’s about giving your guests the right information before they even ask for it and finding out what guests want from you in good time and in a way that suits them. Email just doesn’t cut it anymore, messaging makes communication more immediate and intimate and that makes guests feel special.

To say we have just created a messaging system is a massive understatement, advanced messaging is the first version of a happy guest generator which we will continue to build on. We are certain that using advanced messaging will grow your guest relations and boost your direct bookings.

Freetobook customers can setup advanced messaging in matter of seconds in the Tab “Plus”. For properties not yet using freetobook, why not signup today and enjoy all the marvelous solutions we provide for accommodation owners worldwide.

Messaging vs Email 

 

It’s easy to follow a message thread making communication natural, informative and fun.

(email is clunky and disjointed with no connection to what has already been said)

 

Messaging can be automated and include images, in the flow – so you look like a pro !

(email image attachments don’t look good and sometimes don’t even download)

 

Get more replies to messaging with the easy one click reply button. Your conversation flows and the best connection is made with your guest.

(email is tricky for customer to reply to, which email ? where did I put it ?)

 

It’s easy to know when a customer has opened your message, you can easily see if it has been read, or if the message failed.

(email is different on everyone’s browser so its difficult to know if your email has been received or not.)

 

Freetobook customers can setup advanced messaging in matter of seconds in the Tab “Plus”. For properties not yet using freetobook, why not signup today and enjoy all the marvelous solutions we provide for accommodation owners worldwide.

Hotel Bonanza 8 percent

Hotel BonanzaHotel Bonanza is a new Online Travel Agent (OTA) with a strategy of offering a lower commission for accommodation owners and a discount to guests. They have set their commission at 8% so you will find them considerably cheaper than the current dominant OTAs.

Freetobook is a family run company so our loyalty is firmly with our customers, we hear time and time again that properties need to reduce commission charges. We understand this need and will continue to support companies like Hotel Bonanza that offer a lower cost alternative.

If you already have a Hotel Bonanza account fully setup and are a freetobook customer all you need to do is request a connection in the Tab “Plus” where you can add a channel.

For those of you who are not yet freetobook customers you can find out about all the advantages of switching to freetobook

Find out more about Hotel Bonanza and their story visit their website, join up if you like it click here

Before next summer freetobook will have a connection for Google Hotel Ads which will give you access to Google’s direct booking channels at 10% which will also be a welcome reduction for many of you.

Freetobook, the fiercely independent family company you can rely on.

Booking extras now even better

Booking Extras for hotels
Booking Extras no limit

Freetobook properties have always been able to offer their very own extras enabling customers to choose items that will make their stay special, whilst adding to to property’s revenue.

We have now added the ability for you to define nightly extras so that the extra cost is multiplied by the number of nights your customer stays. Nightly extras can be also booked for a specific number of nights rather than all nights.

Booking Extras can be found in Tab “Availability” and “Booking Extras” on the orange bar.

More great options included with freetobook’s booking extras include;

  1. Ask your customer an associated question related to a booking extra.
  2. Limit the extra to certain dates of stay.
  3. Extras can also be offline only (not bookable by the customer), this is great if the extra is variable and you only want to add it to their bill during stay i.e. meals and drinks.
  4. An extra can also be compulsory i.e. for a security deposit.

These functions and much more are included in freetobook’s free version which continues to grow and improve, all helping your direct bookings. Just what you would expect from a cutting edge family business.

Promo Codes upgraded for more direct bookings

Direct Bookings using Promo Codes
Promo Codes for Direct Bookings

Thousands of properties have already benefited from freetobook’s promo codes so we have made them even better. You can set up as many promo codes as you like to target more customer segments and drive up your direct bookings.

Now with the new upgrades you can also;

1) Restrict the promo codes to apply on certain nights of the week.

2) Create a promo code that’s an extra service or item rather than a rate discount.

3) Set a minimum stay duration for the promo code.

Promo codes are great at encouraging guests to book direct. So why not use them to increase direct bookings and entice bookers away from other online websites, thereby powering more direct commission free bookings.

You will find promo codes and special offers in the Tab “Specials” and “Promo Codes” on the orange bar.

Further information on promo codes

On our website “More Direct bookings with Promo Codes

On our blog “How can hotels use Promo Codes ?

Google HPA manager

Google Hotel Price Ads (HPA)

Google HPA
Google Hotel Price Ads (HPA)

News is out that freetobook are working on a connection which will enable accommodation providers to connect their availability to Google Hotel Price Ads. All customers using freetobook with nightly rates will be able to participate including hotels, apartments, guest houses, inns, bed and breakfasts, hostels, campsites and many others using nightly rates.

In the past Google HPA was only available to big hotel chains, Online Travel Agents (OTAs) and digital marketing organisations. Here at freetobook we like to smash through barriers and open up the best marketing technology to everyone, making more distribution channels available on an optional basis to our customers across the world.

Google Maps Hotel Price Ads
Google Maps Hotel Price Ads

When completed your freetobook diary will be able to feed rates and availability to the whole of the Google network giving you fantastic global marketing access. This service is on an opt-in basis without any tie-ins so you are free to try it out and calculate your return on advertising investment. Bookings that you receive from the service will be direct bookings and you will be able to pay per click for advertising on the Google HPA service.

Google HPA is different from Google Ads. The main difference is that Google HPA can link to your availability and direct bookings can be made there and then. Customers on Google will be able to see which accommodation is available at what price and make a direct booking. Unlike Google Ads you do not bid on keywords with Google HPA the placing of the adverts will depend on Google and their bidding system.

Where will my Google HPA adverts show ? You will be able to show on Google Maps,

Google HPA 3 pack
Google Hotel Price Ads

Google Local, Google+, and the new Google “three-pack” on AdWords. You can see some of the examples of where the adverts show in the pictures on this blog. All the best technology changes and improves and Google is a great example of this, so whilst we can say where the Google Hotel Price Ads show now we can also be sure that this will change and improve with time.

 

A short video with a flavour of the Google HPA service

 

Customers already using freetobook can pre-register for Google HPA in their TAB”Plus” under “Your Ads” on the orange bar.

Google HPA metasearch manager
Freetobook metaseach manager

Visit Wales accommodation offer

Free connection to all Visit Wales websites

There’s no charge from freetobook for connecting to all Visit Wales sites when you connectVisit Wales connected with freetobook before the 31st Oct 2014 (normally £49+ VAT) *.

Freetobook’s channel manager now updates visitwales.com, VisitMidWales, and North Wales Tourism all from your freetobook diary.

You can also use freetobook to link up with the worlds largest Online Travel Agents including, booking.com, LateRooms, Agoda, HostelWorld, Expedia and TripAdvisor.

1) Save time and energy updating different diaries – your freetobook diary updates them all with rates, availability and bookings. No more double bookings and no more double entry.

2) The channel manager connects you to guests from all over the world – using freetobook’s global connections you reach customers that would not otherwise be able to find you.

3) Our online booking engine also links to your website at no charge, where all bookings are zero commission.

Find out more about the freetobook Guestlink channel manager connection freetobook guestlink connection

 

 

 

More information on freetobook channel managerfreetobook channel manager

 

 

Watch the video on YouTube see how the freetobook channel manager works.

* freetobook will not charge their set-up and connection fee if connected in time. There may be costs from Visit Wales to list on their websites and update via guestlink – your listing on Welsh websites is subject to their terms and conditions so you need to check all Visit Wales terms and conditions.