Ten years on and stronger than ever…

freetobook the journey

Are we really 10 years into this journey? Its January 2021 and we are just starting lockdown III in the UK, what a time to look back on 10 years of freetobook.

It’s November 2010 and we facilitate our first direct booking which was the culmination of a year’s worth of programming work for the team. We took the “idea” of direct booking and literally made it free for accommodation owners all over the world. The journey from then to now has been one of continual learning and solution development.

All those years ago it was big call for our early customers to support us; we were unknown but they had faith.… which we continue to repay…. thank you!  There are so many that are still with us and yes, the property that received our first direct booking over ten years ago is today a thriving hotel on freetobook.

Years later direct booking is still free and right there at the heart of everything we do. Free is not just without charge; it also means open, unrestricted, unbound, at liberty and untied. With the ever-rising power of corporations in the accommodation booking sector we remain free. Think of us as a counter-balance to corporate greed; an authentic high tech family-business.

Direct booking is a tough business. Against us all, there are a few giant corporations that want to take your bookings and make you pay more commission. We have earned the trust of many thousands of accommodation businesses because we tell it as it is. Ten years on and building better technology to facilitate more direct bookings. Our customers are also family businesses who entrust us with their booking technology, our system is at the centre of many thousands of accommodation businesses.  That’s a serious business.   

created from scratch

Back at the beginning, although new in the technology booking space we certainly weren’t empty-headed; we’d already had 10 years of accommodation booking experience. We knew our stuff; the processes, tech and the industry. Our service was free, but that was never enough, it also had to be a real high-quality product. There was more building to be done. Sure we made mistakes, corrected them quickly and were never short of new ideas.

There’s nowhere to hide when your software is out there at the heart of so many businesses. We’re a “hands-on” bunch; we listen and truly care, perhaps sometimes too much and that can take its toll. Some comments can hurt but we build better every time. There are many shiny things in the technology world, they look good on the surface but before we invest/build anything we ask… does it help generate more direct bookings?    

Those many years ago customers (led on by our competitors at the time) laughed at us and questioned us. How can you really be free? Well, we were free and we still are free for 1000s of accommodation businesses. Our “freemium” model with a free booking system with optional paid add-on services was not common then, indeed our free offering alone is better than many of our competitors paid versions. We convinced the “doubters” by building new and innovative services that are supported, developed and cherished.  By listening to our customers, responding and continually improving, our passion started to filter through. Being genuine, doing the right things for the right reasons has always been the way we operate.

Just writing this makes it all seem like it was normal to start out that way but it was far from that at the time. It was a big call, a huge risk, that now brings a deep sense of satisfaction and achievement.

By simply doing what came naturally to us we created something special …. an authentic trust.  It takes a second to write that “T” word but years to build and earn it. 

technology solutions

There was no income for freetobook until we launched our first chargeable service some three years later. The Channel Manager wasn’t really our idea but customers just preferred our booking diary and asked us to “link it up” with the OTAs to avoid double bookings and save time managing bookings. Now our channel technology is an unsung hero, processing millions of updates/requests daily and getting it right again and again … the OTAs consistently rank our channel manager in the top tier worldwide, often asking us how we do it so well?

Next came payment systems and secure card storage. We could see immediately the real value of Stripe for businesses; no merchant provider required, minimal form filling, great security technology and they offer low card rates too. Five years on Stripe is one of our most popular services because it’s still the most cost-effective product on the market, literally half the price of PayPal with so many more features and benefits. Stripe is the kind of technology we love to integrate and it shows when we poll our customers, they give it a satisfaction rating over 90%.

Alongside bookings and payments there is an ever-increasing need to ensure you “own the guest relationship” thereby keeping your direct bookings. Your brand is so important when communicating with a guest. The OTAs want to muscle-in and keep guest contact under their name. Freetobook’s Messaging enables you to brand messages with your name and scale your customer contact by simplifying it and removing the repetitive stuff.

What a timely introduction Messaging was; paying dividends last year with the ability to schedule messages, make contactless payment links, handle digital registrations and run in-house guest surveys. Our Messaging solution is neatly integrated into the booking flow, right from the moment the booking is made you’ve got easy access via your online diary and Messaging hub. Messaging makes guest interaction a joy for both you and your guest, replacing clunky lengthy email communication with short conversation-like threads that feel more genuine and create happy guests.

We built Messaging ourselves from scratch because we know how critical great guest communication is for direct booking.  We didn’t take the easy option that our competitors took by using inferior 3rd party “integrations” to the other messaging companies. Instead, we kept innovating and moving things forward. When it’s your own technology you can listen and respond to your customers faster. We’ve added over 20 improvements since its initial release … guest actions, digital registration, surveys, file attachments, images, customisations, arrival times etc.

Last year we also invested in making your lives easier with our New Diary that shows key guest/booking data right there in plain sight whilst providing faster access to manage rates and availability. There’s also some neat integration with Stripe and Messaging, giving you a fuller picture of your business and a smoother work-flow.

Creating and managing this requires great people. The visionaries, thinkers, doers, builders, supporters, helpers etc. all contribute with their knowledge, experience, dedication and passion. This is no ordinary team at freetobook, they all deserve a special thank you (Ele, the service team, Heather, the developers, Craig and Iain, accounts and support team etc.).  We do “tech” but really what we try to do best is people, with the right people anything is possible.

Growth has been essential in funding new services and continuing to keep costs down for customers (nearly 8,000 of them). Our only sales team are these very customers; thousands of you who go out daily and recommend us to your  fellow businesses….thank you.  Please keep doing it, it makes a huge difference and helps us spend our energy where you get the most benefit.

power to businesses

The sector we are in has changed beyond recognition, ownership and self-determination has been wrestled from small businesses into the hands of a few very large and powerful corporations. Technology has been the instrument of this change, this unbalancing. It is not unique to our sector either and there’s growing concern over the unassailable power of just a few mammoth tech companies.  For any open market to operate sustainably, freely and for the benefit of its society, it requires open competition. We always welcome competition and we must all fight to maintain plurality and choice in the face of corporate monopolies that seek to take it all.

cobooking

Corporations have been allowed by governments to become monopolies and they have abused that position (not surprisingly) to ensure they increase their dominance.  The argument provided by these dominating corporations is that they provide cheaper prices for the consumer (i.e. that they are benefiting society) and there size enables better innovation. This is absolute rubbish, more competition will always decrease pricing and provide greater innovation… if freely allowed. It is unnerving to sit amongst the OTA dominance. Action is required, there is nothing to be gained by simply watching, we all have to try to change things, hence cobooking – join it.

We don’t have shareholders to keep happy or investors to placate, giving us the freedom to act. Our independence, like that of our customers, is one of our most cherished assets. Last year that enabled us to act in the way that we did.  To use our values to guide us and offer support by simply being there to talk to, to help/respond, to be compassionate and to build solutions that helped. That meant keeping on a full team, focused and available. Our unique pay-as-you-go model has also helped in the best way possible, by reducing monthly bills often to zero. So as bookings dropped dramatically so did our invoices. When we started out 10 years ago with freetobook we said, “no tie-ins and no set monthly bills” and we meant it, our customers are always free to leave and are never tied in.

So what does the future hold?  In all honesty… it’s difficult to know exactly.  There are some obvious truths, people will always want to go on holiday and travel so demand will come back big, we saw that in the summer of 2020 (make sure you’re ready for it in 2021). They’ll also need flexibility on their booking conditions due to the uncertainty. Initially guests are likely to be more cautious, going to places they know and feel “safe” in. These are likely to be closer to home and in some cases very close.  These holidays and experiences will be more cherished than ever before.  

On the technology side there has been a significant acceleration of some existing trends such as automation, online shopping and dispersed working.  We are in the fortunate position of being able to use that acceleration to benefit your businesses by creating new tools and services that help you not just adapt but thrive.

It’s an exciting space to be in, one which we’ll continue to navigate with our people and customers in mind. A simple formula, yet so often overlooked. Thank you for your support over the last 10 years. We must continue supporting each other, to be positive and forward looking, creating a better future…. that’s how we started freetobook and that’s how we will continue.

Guests love Messaging

As a guest we all love that time leading up to our holiday, the anticipation and excitement. The wind down from work and daily bind as we get our heads and hearts into holiday mode. Never have we been more ready for a break.

Preparation and planning, brings a hint of anxiety to the excitement. Are we ready to make the most of our stay ?

welcome guest message
welcome your guests

Messaging can get your guests into that happy zone of prepared and excited. Start by reassuring them that you’re here to help with answers to all their questions.

Scheduled messages send out the right information at the right time – every time, delighting guests with answers to questions they haven’t even had to ask… that’s service at its best.

Automated messages are an ideal way of establishing that first guest contact and letting them know you’re there to help. Add small touches like lovely photos of your property or area, tips on secret nearby local walks or a favourite restaurant. Set it up and let automated messaging do the rest for all your bookings.

schedule guest messages
schedule messages

Create and save templates so you have good detailed answers at the ready for many of the most common questions. Replying with templates takes literally 3 seconds and that always impresses guests.

Your Messaging Hub in freetobook gives you easy access to all replies, neatly ordered with notifications to say you’ve got a reply. Managing messages is simple with access integrated into your bookings.  Each message thread keeps a clear record of the conversation for both you and your guests, so you always know what’s been said and what’s next.  Having full control of all messages in the hub saves you jumping from booking to booking.

automate guest messages
messages go out automatically

We’ve integrated Messaging into freetobook so it’s as much part of the booking fabric as anything else so you can build relationships even before the guests’ arrived.  Using our own technology also enables us to connect Messaging to other key parts of freetobook (e.g. payments, arrival times, channels etc.) all to make your lives easier.

Messaging massively improves the guest experience, saves hours of repetitive work and makes you stand out from the crowd.

Simple, slick and elegant…. guests love it!

Smart Guest Messaging

As technology develops so do your guests’ expectations.

Smart Messaging
Smart Messaging

In the last 5 years messaging apps have flourished and entered our everyday lives. This has again accelerated in the last few months as we’ve have had to find ways to communicate with loved ones that we can’t visit. Family and work WhatsApp and Messenger groups have really come into their own.

These tools all have two things in common – they are conversational, less formal and richer in content. Adding images, links and other attachments means you’re able to share so much with so little effort.  That sharing helps create stronger bonds and brings us all closer.

So how does that fit on a business level?  Well, for starters it means our guests are familiar and comfortable with messaging as a technology.  With such a big part of the service you offer guests driven by communication, why wouldn’t you take every opportunity to finesse that communication?

That’s why we built Smart Messaging.

How you communicate with your guests before, during and after their stay is changing. The ease with which you can schedule key messages for your guests makes Smart Messaging invaluable.  And those automatic messages can be rich in content, so attaching images and links makes them not just interesting but also very useful to guests. We know this because the guest replies say it all.

Smart Messaging
Get Better Replies

What’s also fascinating is that guests respond quickly (because it’s easy) and they become more engaged with the host.  So building that relationship is a natural process. Guests even use emojis in their responses, who doesn’t love seeing a 😊 in a response! 👍

There’s lots and lots more on offer, so click here for more… We have built Smart Messaging from the ground up ourselves so it’s fully integrated with all your bookings and continually being added to. It’s also why we can offer it at such a low price of just £4/month (£49/yr + VAT)…. ridiculous value yet again from a family business that enjoys building things that make your life easier.

Working hard for you

Keeping Busy

So much is beyond the control of accommodation owners in this difficult time. Yet we hear so many inspiring stories of owners using their extra time to help their community while others offer accommodation to key workers or get on with renovations and tidy ups, ready for a return to business.  

We are positive, inspired and continually asking – What can we do to make a difference?

All working

“… the very best customer service…fees are very reasonable. … this family-run company has good morals and ethics.” (Lochinver GH)

You will be pleased to know that freetobook has ALL our customer service staff working from home helping your businesses where and when you need it.

Just as importantly, ALL of our developers are working from home creating the next generation of technology to make freetobook even better value with even more smart functionality.

Pay-as-you-go

“…we only pay for what we use nothing more, what could be fairer? Thank you freetobook for first class caring support.” (Drinkstone Park B&B)

Our unique pay-as-you-go cost structure means that many customers are paying nothing whilst business is low. We have no monthly charges and all costs are optional, so not only are we keeping going at full pace we are also literally sharing the financial pain in these difficult times.  

Offering real, honest value for money service and technology is at the core of any family business. We will never waver from supporting you to grow your accommodation business at the lowest possible cost.

“Changing over was breeze… up & running in a couple of days. … I appreciate not having to pay extortionate monthly fees.” (Foxhills)

“…very satisfied with their amazing service, and much lower costs. …their support, both online and over the phone, is incredible.” (Tyndale Boutique B&B)

New additions coming soon:

Updated hotel style diary with extra functionality, ability to create unit specific smart messages, split billing so guests can share parts of the same bill, new attachment types for smart messages, cobooking for a new way to find and book direct.

“…so easy to set-up, simple to work round and extremely user friendly. … we believe we’ve found the best and couldn’t rate freetobook more highly.” (Birklands GH)

Stay safe and well.

Customers book on different sites, spread your bookings

Diversity is security. Relying on just one source of bookings is a risk to any business.

Your first priority is maximising direct bookings and it’s what we do best at freetobook. You simply can’t ever have too many direct bookings!

Channel Manager
Channel Manager

Next in importance, if you need more bookings than just your direct ones, is your channel bookings and your meta bookings**. Freetobook does the whole range of channels: Bookingcom, Expedia, Airbnb, Hotelscom, Agoda, HostelWorld, HRS, Pitchup and a few others in the wings.

For Meta you can use Google Ads (UK only, world-wide by summer) and TripAdvisor (worldwide).

The 3 biggest channels are Bookingcom, Expedia and Airbnb. If you only work with one then you’re in danger of that source being too dominant, one channel is not a healthy spread. Some customers prefer to only book with certain sites (like Airbnb) so you may just not be reaching them if you’re not on that channel. Also a specific channel may do something you disagree with (it’s not unheard of!), so having alternatives will help in these situations by providing resilience.

High Connection Quality

Freetobook is regarded as one of the most reliable and high service channel managers in the world. There’s a lot of high tech in action, making sure it works all of the time. On the service side, unlike most, we do all your rate plan mapping and pro-actively manage connections once in place. This hands-on human support and advice makes the all difference. We also provide you with tools to ensure your direct rates and direct availability are the best they can be.

A good healthy business mix includes a majority of direct bookings alongside a diversified strategy with Bookingcom, Expedia and Airbnb.

Google Ads in the UK

OTAs are not for everyone, some properties can manage to fill up without them and we support those efforts. If you want more exposure but at a lower cost than the OTAs we suggest Google Ads at 7% advertising. In our experience TripAdvisor advertising works best if you are not with any OTAs, if you are with OTAs then TripAdvisor is too high a cost.

If Google Ads and direct are not enough to fill up your property we would suggest a diversified selection of OTAs. These channels can be managed in a way that prioritises your direct bookings, you would expect nothing less of a family company like freetobook.

Google meta search
This is what Google Hotel Ads looks like – we call this **meta search

**Meta is a source of direct bookings from rate comparison systems. Examples are Google and TripAdvisor – They are NOT Online Travel Agents (OTAs) and you pay for advertising rather than commission. Your direct rates are shown alongside the OTAs (only if you are with the OTAs). Meta is most powerful when you are not with any OTAs – your direct rates then become the only rate Google shows !!

Google Hotel Advertising is here
Channel Manger details and pricing on freetobook is here
TripAdvisor advertising is here … (TripAdvisor is DIY you do it with them)

Links related
Freetobook 7 pledges for online booking (this shows how we are different)
Book direct images for your website, signature, facebook etc…

7 Pledges of Internet Booking (your perfect booking partner)

In the 21 years since our birth in 1998 we’ve learnt a  thing or two about making, managing and servicing accommodation bookings but the one thing we often get asked is: 

“what makes freetobook  different ?” 

freetobook is committed to:

  1. build booking technology that maximises direct bookings above all other bookings 
  2. continually develop, upgrade and improve for your business 
  3. listen, care about, support and advise you whilst building things to the highest standards both morally and technically  
  4. be the best booking system possible, to study and learn from other booking systems 
  5. protect you from powerful corporations that seek to manipulate and plunder your revenue
  6. never prevent you from leaving (by tie-in contract or any obstruction), instead we’ll learn why you left and improve to get you back 
  7. continue to make all paid services optional, clearly priced and listed publicly on our website, ensuring we advise honestly and openly as to their value and use to your business 

These aren’t some corporate bull,  they are part of our DNA, developed from  those that work with us and for us, those that support us to grow and all  those that used to work with us, they are our history and our future. 

The significant success of freetobook in business provides us with the luxury to always put  your interests first with fierce independence and a long term outlook  typical of family values that no corporate can afford. That’s what makes freetobook different. 


One of the winning valentine poems…

One valentines day a hotelier had the blues,
“Which channel manager should I choose?”
The OTA’s were leading them to booze!
But they were cheered up when they heard the news,

“freetobook” said a friend with cheer!
“they are really good, I have used them for more than a year!”
They are the best by far, never fear.
“they are there to help you, they are sincere”

from Blackpool based Topaz Hotel owner Danny Gee:

Guest messaging upgrade

Guest messaging for hotels, guest houses, B&Bs and cottages
Smart Messaging

Have you ever thought about how easy it would be for a guest to simply click a reply button to get in touch with you ? In the freetobook labs we have 🙂

Today’s guests expect so much and easy communication is now a given, looking for emails to reply to just isn’t good enough anymore. That’s essentially why we have upgraded the freetobook email system.

With the new smart messaging upgrade (which replaces emails) you can:

  1. Send guests automated messages as soon as they book or a set number of days before arrival or after stay.
  2. You can add gorgeous images to show off and boost your brand
  3. Increases your read and reply rate because its so easy to use.
  4. Quickly spot any failed messages and fix them instantly.
  5. Works with all bookings including OTA fake email addresses.
  6. Conversation thread keeps your chat together.
Smart messaging for automatic messaging of guests
Boost your Guest replies

Smart messaging is getting even better. In the next few weeks we will be adding “guest actions” where guests can interact with their booking through their smart message.

You can send them a guest action and they will be able to change it, the first one will be “arrival time” – guests will be able to click to re-confirm their arrival time and it will change automatically in their booking, no need for you to do any more work.

Smart messaging will keep getting better, just let us know what you want it to do for you. There are so many ideas just a taster includes Stripe payments from smart messages, branding for the messaging page so guests connect with your brand setting the scene for their stay.

Read about the 7 pledges that make freetobook so different. A high tech company with family values is a rare and wonderful thing 🙂

Maximise direct bookings

7 Pledges, here’s how you voted….

We asked you to prioritise these 7 Pledges, to re-order them according to your needs and your ambitions. That was no easy task… as many of you said, but that forced focus is what every good business requires if it is to improve.

So here’s how it unfolded, drum roll please…

Maximise direct bookings above all other bookings (35% of the vote)

This is music to our ears, we created freetobook to enable direct bookings on websites. We wanted to build a booking engine so any accommodation anywhere in world could get an account, set up and take direct bookings in under an hour – for free. That was case in January 2011 and it’s still very much the case now, indeed that’s why we called it “Freetobook”.  But there is so much more to do and we’re working on it. (some free direct booking images for you)

Continually develop, upgrade and improve functionality came second (with 26% of the vote)   

Advanced Messaging
keep developing never stop

We are here 21 years down the line simply because we’ve always believed we can do it better, we must do it better.  Our “creative” drive demands that we look for solutions to difficult problems. We also enjoy that process, it’s terribly rewarding. This means that we don’t accept and settle in a comfort zone but continually look around appraising the changes to your environment.

Listen, care about, support and advise your business (17%)

This is the “easy” bit for us, as a family business we find it a very natural function yet we value the importance of it. Our support team have an amazing record only because they care. We are not here to serve ourselves so it’s important that we listen and feel confident to advise when required.  Having the commercial freedom (of a family business) means we don’t compromise in our service and advice we offer.

Keep learning to be the best booking system possible (9%)

everyday is a school day !

We will. Aiming to do your best is always a great place to start and we are fortunate to work with 1000s of customers who believe the same. Over the 21 years we’ve seen a lot of changes so we’ve had to keep learning new things.  We have always looked for and admired great technology.

Protect you, keep things optional for you and not tying you in (altogether got 13%)

Our independence is a choice, just like yours. We have seen enough stuff that does not impress us to know that we must always be clear, open and genuine in what we do and what we offer.

Protecting independence results in more money staying local and being re-invested locally in businesses. We live in times where technology is enabling money to move across oceans far far away from where it was generated and without any chance of businesses or governments being rewarded for their investments.

So where do we go from here?

smart messaging for accommodation owners
smart stiff to boost your connection with customers

The great news is that we are already working on some new technology to help increase direct booking, this includes better measurement and analysis of the current situation. Other developments will become clearer next year and we trust we can count on your support to get them moving.  There is much work to do!

Thank you again for voting and for your many appended comments. As usual there were masses of amazingly supportive ones, as well as some great suggestions.

Here’s a small selection of what people said against the various votes….

“We know you are the best out there, you have been amazing for us. Helpful and progressive.”

“All of the above are highly important. Thank you for giving them focus.”

“… really excellent customer service, feel like I’m contacting someone in my own company!”

“Would love it if freetobook was more mobile friendly or had a full App.”

“Good to see an honest and ethical organisation.”

“Still love freetobook and even more so since I joined stripe.”

“Thanks so much for your amazing service you have revolutionised the way we do business…”

“More reports, like annual and monthly.”

“Get the OTAs out of the booking loop as the charges are criminal.”

“Best booking system on the net.”

“…great system – tried all the others !!!!”

Smart messaging says it all

smart messaging for accommodation owners

When you are looking to stand out in your guests mind then get messaging. Smart Messaging will take your communication with guests to the next level, making messages and stays memorable.

Freetobook Smart Messaging is your work horse taking the hassle and bore out of email communications. It replaces the old email system with a simple and intuitive interface that your guests can engage with, whilst making your administrative work quicker and simpler.

First up: you can set automated messages to go out before and after the guests stay. No need to worry about sending critical information.

Add images: spice up your message with gorgeous images that show off and boost your brand.

Communicate: a smart message thread is available to the guest making replies so easy and your interaction so natural.

Emojis: it’s brilliant when guests start sending emojis, it means you have connected in a fun and friendly way.

Spot any fails: you’ll see a failed message immediately so you can fix the email address that notifies your guest of a new message.

All channels: you can Smart Message all of your bookings as long as they have an email address (even to the fake emails from the OTAs).

Freetobook customers can setup Smart Messaging in matter of seconds in the “PLUS” tab. For properties not yet using freetobook, why not signup today and enjoy all the marvelous solutions we provide for accommodation owners worldwide.

The Smart messaging system is getting massive investment from us, there are already over twenty new features waiting to be implemented. These include “guest actions” where the guest can change their arrival time or other interactions with their booking.

We really believe the freetobook messenger will help you communicate better and save time… so we will continue to make it even better.

Not sure about freetobook ? Read our 7 pledges to see what makes us so different.

Stripe card payments now even better

Stripe, is fast, secure and easy to use. It enables businesses all over the world to transact credit cards. Freetobook’s customers just love our integration with Stripe (Over 90% said it was good for their business)

Over two thousand freetobook customers use Stripe as their card processing system, it accepts Visa, Mastercard, American Express and recently added ApplePay and GooglePay.

Top 5 reasons to use Stripe for your card payments:

  1. Quick and easy to setup – Just head to the “Pay” Tab in your freetobook account and get started !
  2. Low Cost – In Europe charges are 1.4% for European cards and 2.9% for non-European cards plus 20p per transaction
  3. No Monthly charges – Stripe only charge for the transactions you make , simple Pay-as-you-go, with no tie ins.
  4. Secure – 100% PCI compliant for all transactions, no horrible forms to complete.
  5. All Cards – Transactions can be online, by phone or via Bookingcom and Expedia, Stripe works for all cards.

At freetobook we rarely rave about anything quite as much as we do about Stripe. You might ask why ? The answer is simple, because our customers love it ! We even offer a 30 day money back guarantee* so you have no risk in trying it.

Some quotes from current customers will give you a flavour of the Stripe service.

“It has reduced our costs and offers peace of mind.” (The Cardinal’s Hat)

“Absolutely love it (Stripe). It has changed my life. It is so easy, great when people cancel, works fantastic… Much less admin for me. It’s a win, win all the way” (Holly Tree)

“Love it – all automatic, and you know if cards securing reservations are valid cards, you can also charge guest stays using the system. Well done freetobook! It so easy to set up and maintain even older users like me have mastered it simply like all freetobook products we use…” (Avlon House B&B)

*freetobook charges an annual integration fee of £89 which provides you with all the great functionality of Stripe from within your freetobook account.

Join thousands of freetobook users and improve the speed and ease of your payments today by adding freetobook Stripe integration! Click the PAY tab when logged in to your freetobook account.

Coming Soon: Upgrades in the pipeline include pre-auth functionality so you can automatically pre-auth a card to make sure the customer has the funds to cover their booking before they arrive.