How to get your Google business page

Your accommodation business with a Google business page
Get your Google business page free

Now that we know all the benefits of having a Google+ Business page for your accommodation here are some quick and easy steps to getting yours. (If you don’t know why you should get a Google business page see our earlier blog – what a Google business page can do for you)

If you don’t have a Google business page you can set one up in 10 minutes.

Step 1: You need to visit the Google My Business page https://www.google.com/business/ and select the [Get on Google] button, you will be asked to login which you do using your gmail account (you will need a gmail account).

Google my business page
Google my business page

Step 2: Use the search box to find your business and claim the page, stating you are authorised to manage that business listing.

If Google can’t find your business then click [None of these match – Add your Business].

 

Step 3: When you create a business page for your accommodation you are asked for your business type. IMPORTANT – As an accommodation owner you should choose [Storefront] as your business type, this provides advantages on Google Maps and Local Search.

Google business types select storefront
Google business types as accommodation select “Storefront”

As you set up your Business page you will be asked if you wish to receive a “verify code” by mail – this enables Google to be sure you are where you say you are. You can continue to create the business page and verify later. Your “verify code” can take 1-2 weeks to arrive in the post. You should take advantage of the verify feature as it gives you more options later.

Take the tour of Google My Business and then set up your contact details, location, photos and descriptions, all of which help you thrive on the Google network. It’s as simple as that, you are now Google business ready.

Google is constantly looking for new ways to enable customers to book accommodation via their website so watch this space for news of any developments.

See our earlier blog on the advantages of a Google business page . Don’t forget to add yourself to our Google+ account, our facebook page, twitter or register for our emails.

Google business page – why NOW ?

Google business pages for accommodation owners, claim yours today.

Your accommodation business with a Google business page
Get your Google business page free

A Google business page is a big free internet opportunity for independent accommodation businesses and it’s probably the most important one.

Why? Google uses the information for Google searches and on Google maps. Millions of customers use Google maps everyday and tens of billions of accommodation searches take place on Google every month.

It’s big, it’s free and it gets you seen and it also improves your listing on Google searches. In a related blog we show you how to get your Google business page.

Craigend bed and breakfast on Google business
Craigend Bed and Breakfast Google business page

Still not convinced ?

7 reasons why you need a business page today

1) Get your page before anyone else does

Someone else might register a Google business page in your name. You want to claim what’s yours so get ahead and register it for yourself so you have control over your business page.

2) Get found on Google Maps

Google maps is massive on mobiles and at the top of searches. Millions have downloaded their map app so why not get yourself on the map and catch more potential customers. The vast majority of accommodation businesses will have websites but if you don’t, then a Google business page is even more important.

3) Google make it easy to look great

It’s not just your address and contact details. You can make your page beautiful and ensure you stand out and shine, displaying your best features. Upload your best photos, descriptions and video. Google will make it all look great with their page layout and enhanced street view.

Mobile Google business page
Craigend B&B Mobile Google business page

4) Mobile is key

Google maps is one of the most downloaded mobile phone apps in history and most mobile users make extensive use of these maps on their phone. Your business page ensures you are listed

in the mobile Google map app, next to your neighbours…. who might be ahead of you!

5) Search engine optimisation

It’s a fact, your search engine ranking is improved when you have a Google business page making it easier for customers to find and book you. Your Google business page helps your search engine ranking for various local and generic searches.

6) Use Google Plus to connect with your customers

Get a Google plus account and use it on your business page to share news and engage with customers, tell the world about what you are up to and manage your reputation.

7) Business of the future

It’s expected that Google will soon launch new ways for customers to access accommodation businesses and do bookings. Your business page will be the keystone of your visibility for booking capability in future. It’s easy and quick – so make yourself accessible now, it’s also Mobile, Social and Local…. and yes, it’s FREE!

I would like to get my Google business page show me how.

Don’t forget to add yourself to our Google+ account, our facebook page, twitter or register for our emails.

Wearable Internet Booking Engine

Freetobook glasses on the catwalk in Paris.

Check bookings, manage channels, send invoices and emails from your glasses. Freetobook looks at the Internet Booking Engine of the future with this fun one minute video !

Will the future of online booking management look something like this ? Integration with glasses or other wearable technology enables you to manage your bookings on the go.

While it’s slightly tongue-in-cheek we can see the application of wearable technology letting you know how your business is doing.

Mobile hotel bookings grow

Mobile hotel bookings keep growing…

Mobile Hotel Websites
Mobile hotel booking

Here at freetobook we keep an eye on industry trends and an even closer watch on trends within our own booking systems.. with thousands of accommodation owners using freetobook we have an insight into trends and that can help you improve your direct bookings.

Freetobook is a highly advanced mobile friendly internet booking system which enables all our customers to maximise their mobile bookings.

7 Mobile Booking Trends you need to know about

1. Over 10% of all availability searches on property websites are using a mobile or tablet (freetobook)

2. Mobile traffic has (in the last year) grown over 10 times faster than desktop visits (freetobook)

3. In the last three months 61% of email opens in the USA were on a mobile or tablet.

4. 25% of smartphone owners booked hotels using their smartphone

5. More than half of all travellers researching their travel plans on their smartphone

6. This year over 1 Billion people bought smartphones

7. Over 50% of all phones sold are now smartphones

Most research is now showing that customers are using multiple devices to book and research travel its fair to say the touch points with customers are diverse in time, browser and device.

Mobile Hotel Bookings
Mobile Bookings for hotels

One of my favourite quotes is “Five minutes here, two minutes there, and I booked a trip without taking a huge, long chunk of time to plan everything.” (Google 2013 Traveler report)

Freetobook has the flexibility and advanced functionality across mobile platforms so your customers can book on any device, this means you won’t lose bookings as the world of mobile changes and customers habits morph, freetobook moves ahead.

Google has recently released their 2013 Traveler report which shows Mobile booking trends and broader traveller attitudes and behaviours. For anyone interested in how travellers are interacting with the internet Google’s report is a must read. I have enclosed a link to it at the bottom of the page. Find out more about a freetobook mobile website and mobile bookings

Watch the freetobook video below and see what mobile booking can look like for your customers.

Google research study on the 2013 Traveller – get your report on this link  

3 Things You Need to Know About Mobile Bookings

smart_phone_okalkavanEvery day, more and more people are using iPads, iPhones, Androids etc to book hotels and B&Bs.

Pretty soon more people will be booking travel via mobile than on old-fashioned desktop computers. Google – the (current) kings of all things search – regularly produce stats on the growth of mobile. Here are some of the most eye-catching latest figures:

(1)   Almost half (47%) of all travellers now start their travel planning from a mobile device.

(2)   Today, 40% of leisure travellers and 36% of business travellers use mobile search engines to find hotels and book overnight accommodation.

(3)   By the second quarter of 2013, travel-related search queries will increase by 68% from smartphones and 180% from tablets. As you can see here…

google_mobile_2012

 

 

 

 

 

 

 

 

 

But perhaps most important of all is the news that far more last-minute bookings are made these days from mobile devices than desktop computers. Properties whose websites are not optimised for mobile are missing out these bookings, since, according to Google, 36% of last-minute travellers said that difficult mobile navigation is the main deterrent from booking…

google_mobile_2012_part3

 

 

 

 

 

 

 

 

 

 

So don’t put it off any longer. Get a mobile-optimised website and a mobile app today. You know it makes sense!

Receive texts when you get a booking

Running your own property is challenging business. The idea that you spend your time sitting behind a reception desk, idling away the hours as you wait for guests to arrive couldn’t be further from the truth. Most days you’re probably running frantically around trying to do five different things at once. Yet at the same time, you need to keep track of your bookings and know when a new one is made – even when you’re out at the shops, restocking supplies.

Now freetobook gives you the chance to receive texts on your mobile phone every time a guest books. To activate this incredibly useful new functionality, login to the freetobook system, then click on the “Profile” tab and the “Booking Details” subtab. You’ll see this form:

In order to create this service, we’ve integrated with the text provider TextMagic. By creating an account with them, you can easily order a fixed number of pre-paid texts.

Once you’ve got this service up and running, you’ll be able to keep track of all your new bookings, no matter where you are or what you’re doing. So that’s one less thing to worry about!