Google free feed on freetobook – How ?

Google Free Hotel Ads
Google Free Hotel Ads free feed

How you can participate in that free booking link with freetobook.

In a related article we explain Why do it ? What’s in it for accommodation owners, and why we think Google is doing it.

Who can take part? The free booking link is part of Google’s Hotel Ads system, so you can see right away that Google are looking for “hotel” type accommodation.  Hotel type includes guest houses, bed and breakfasts, hostels but it specifically excludes vacation rental type accommodation, cottages, villas, lodges.

Eligibility

YES: for hotels, guest houses, bed and breakfast, hostels and apart hotels (hotel type).

NO: for cottages, chalets, villas, lodges (vacation rental type)

What do you need? You will need a booking system like freetobook that’s connected to Google, that connection (feed) sends your rates and availability with a link directly to your booking process. Freetobook have been providing this feed to Google Hotel Ads since September 2018

You also need a Google My Business listing, almost every business in the world already has one and it’s free (they look like this, see freetobook’s here).

The situation NOW: Remember there are two parts to Google Hotel Ads the free bit with, we reckon, about 10% of the traffic and the paid section with roughly 90% of the clicks. (Read the blog for further details)

Google Hotel Ads on freetobook : freetobook are already connected to Google Hotel Ads (since 2018) and we provide a managed advertising service for more than and thousand properties in the UK. This advertising service is active now and we’ll continue managing it.

Good news: All properties using the Google Hotel Ads to advertise automatically get the Google free booking link. You can see how that works on this Google blog…

I want free booking links now: if you are eligible (i.e. Hotel type accommodation) and in the UK you can subscribe for our Google Hotel Ads service in your Plus tab this will give you paid and free feeds.

Only free booking links (Zero): You will need to wait a week or so for us to make this option available for you.

HOW? Google Zero will be available in the Tab “Plus” shortly.

The situation SHORTLY:

We’re already busy creating a Google free ONLY service that’ll be available worldwide. This will use our existing feed to provide Google with your rates and availability and the link for bookings at Zero cost. You will not have to pay Google anything for the bookings.

This will be available shortly to all eligible (Hotel type) accommodation worldwide. We will charge a small annual subscription to provide the feed to Google (from freetobook) and deliver the bookings directly into your freetobook diary with reporting.

Google’s own blog and information March 2021 : free hotel booking links and Google Hotel Ads the overall picture from Google

Google’s free booking feed – Why ?

Good news for property owners? We think so!

Google free feed

Just over a week ago Google made a big announcement about free advertising. It’s fair to say it shook up the meta search hotel booking space like a gorilla with a rattle. We all like to have something for free and from an advertising giant like Google, we would surely love it.

But let’s pause for a minute, what is this? We know that the OTAs typically spend in excess of $6 Billion a year with Google on advertising. Are they giving all of this away? No, I’m sure they are not doing that.

So, if it’s not a total giveaway then what is it? What is the free advertising Google are offering and how good is it for accommodation owners? More to the point, WHY have Google done it?

As a Google Hotel Ads feed provider and Ads manager for nearly two years, here at freetobook we have seen the progress and have a few insights into the strengths and weaknesses of the Google Hotel Ads as it stands, and, as it might develop alongside its competitors – chiefly TripAdvisor – in this meta search space.

What is the free bit that Google offer? The new free listing of the rates and availability feed is a section at the foot of the advertising block. It fits in below the paid or sponsored listings and looks a bit like this …

Google free and paid Hotel Ads feeds
Google free and paid feeds – Hotel Ads

For those of you familiar with search engine terms this new “free” block is analogous to “natural” listings. Natural listings are the opposite of paid listings, they are free and they are ordered based primarily on customer preference. If many customers pick a certain supplier for that property it is likely that supplier will float to the top.

Anyone providing a feed to Google can be listed in the free or natural section and the order they are presented will be a secret algorithm known only to Google which is 100% independent of any payment to Google. No advertising payment can ever influence a natural listing, that is certain.

How good is this free “natural” advertising? This is the tricky bit to answer but I think I can. In short, the reality is that it’s as good as Google wish to make it. They are the universal masters of natural listings vs. sponsored or paid listings. Their whole business model has, at its core, the advertising auction to get to the top of the page (where the clicks are) vs. the natural listings that give more authentic content and customer satisfaction.

The answer is probably about 10%. Google is giving away about 10% of the traffic to natural listing. We know this roughly from volumes of bookings and it kind of makes sense as a natural vs. paid split.

Freetobook Distribution
Freetobook distribution for less

It sounds small but to accommodation owners this is a fantastic opportunity. If you are not currently paying Google to advertise in their feed (and the majority are not) then this 10% is actually 100% of something you didn’t have before and for free. If you remember the $6 Billion dollars, they are giving away a chunk of that to massively improve their customer offering and bring in new potential advertisers. Not a bad price for them and remember Google controls the prominence of natural listings (as they always have), so that 10% might not always be 10%, the structure/visibility of that display will continue to change.

What’s in it for accommodation owners? Our feed to Google is direct so it shows to the consumer as “Official site”, this puts properties at an advantage against the OTAs in the natural listings (free section). This is because consumers are drawn to the direct channel when everything else is equal. Every property’s direct feed should by “rights” be at the top of the natural listings and so you could get the 10% of clicks for free. But beware! The OTAs are all also in the free feed and if any OTAs were to have a better rate than yours they would almost certainly come above you in the natural listing. If you are not at the top, it is likely you have given a special offer to an OTA and your direct rates are higher than the OTA rate.

Top Tips freetobook
Tips to be top of the free feed

Now this is the bit worth paying attention to … here are our tips to being top of the natural listing:

a) Have the best rate direct
b) Keep the best availability for your direct bookings
c) Do not accept OTA virtual cards or they will undercut your direct rate
d) Make sure your Google My Business listing is as unique and rich as it can be with reviews, photos, amenities etc. In other words if your direct feed is not at the top it is your fault and you need to fix it – which is as easy as a,b,c,d.

So yes, this is a massive opportunity for the direct booking feed, if you are managing your rates properly you will benefit. For the small number of properties that do not list with the OTAs this is even better news because they will have no competition for their direct bookings, a “no-brainer” as they say.

Why are Google doing this?

Lots of good reasons. Google really cares about the user experience. You use Google search because they are the best search engine. They want you to say you also book via Google meta because it is the best place to find the best rates and availability.

1) Google can only show the best rates and availability if they have all of the properties in the world on board and feeding them with the best on offer. So, on one level, this is a ‘land grab’ to get the whole world’s accommodation listed and bookable.
2) As a customer on Google you want to find the best rate. In the sponsored listing the best rate is not at the top, the top spot is for the highest bidder. This is sub-optimal as a user, why is the best rate hidden down the list of OTAs? Not a good user experience. The natural listings solve this issue because the most popular link comes to the top (most likely the best rate).
3) New advertisers become possible. As google advertising is an auction, these always work better with more bidders. Google would like you to play in the 90% of traffic that isn’t free so they will get you on board with the 10% free and take it from there.
4) Great authentic natural listings are what customer’s ultimately desire. They want to see what the best link is and the only way to do that is to remove the paid side of it.
5) Google probably know that by having all the small independent properties (the “longtail”) on board they will increase their overall bookings including those with the larger chain hotels. Guests want choice and that’s why the OTAs want to have all properties listed.
6) Reviews and content are becoming a bigger part of what Google offers. Having availability next to their accommodation reviews is a very smart move. We have seen the growing importance Google and Facebook place on collecting reviews… another blog in itself.

Google knows how to juggle the supplier’s desire for customers “traffic” with the customer’s desires. They know that if their meta is to work it must work for customers and the most authentic way for it to work is with natural listings providing by definition; what the customer wants at the top of the list.

We know Google has the best tech, they can do the math on advertising bidding better than any other company. They soon will have most of the rates and availability, a very good set of customer reviews and other content, making them the “go-to” place to book a hotel and other travel-related services. If I was a review website or an OTA I would be looking hard to see how I could keep my revenue. If I was an accommodation provider I’d take advantage of the free offer and see what plays out – Google vs. OTA vs. Big review site.

PS: Where Google goes and makes a success, Facebook and Amazon watch to see how its done!

Craig Stewart, Director freetobook

Reflections – Together, One Year On

As we approach our one year ‘work from home’ anniversary we thought we would take a look back at how freetobook have managed the challenges the last year has brought. 

MARCH 2020 – As we entered March we already had a feel for what might be coming our way from our overseas properties who were experiencing some sort of lockdown.  UK infection rates were not running that high and no announcements about what the government might do had been made so we were still out and about meeting our customers at tourism shows … there was anxiety and concern about what was to come, but no-one could have predicted the year that would unfold.  We started to make plans for our team to work ‘temporarily’ from home, never imagining that we would still be there a year later.  On the 23rd March we had to go into total lockdown. 

From the very start, our customer services team stepped up to the challenge, fielding 1000’s of calls and Help Desk messages as properties struggled to cope with the avalanche of cancellations and rescheduling of bookings.  We made the decision early on that we would not be furloughing any of our team and would continue to offer the customer service our customers expect and deserve.  Those first 6 weeks were traumatic for our properties and our hearts broke as we listened to the many stories and concerns.  Oftentimes our team were the only people properties could actually speak to as they struggled to navigate the tidal wave of cancellations and the OTAs’ ever-changing policies on these.  We cannot praise our team enough for their compassion, calm heads and resilience during this time. 

Our little known Freetobook Users Group on Facebook suddenly became a go-to source of information as properties struggled to plot their way through the ever-changing guidance regarding re-opening, cleaning, lockdown rules, insurance, grants etc. 

Our Developers swung quickly into action to create new reporting to help our users assess cancellation information, generate digital registrations, adapting the messaging system and much more.  Some of the projects we had planned for the year were paused whilst we made the adjustments which would help our users adapt to the changing circumstances.  Again, huge praise to the developer team for the speed with which they handled the fluid requirements the situation demanded.   

APRIL/MAY – It is not often that business owners would have so much time on their hands at this time of year, so we decided to make some constructive use of the downtime and began offering additional training to freetobookers.   In April, Heather started home schooling freetobookers with her weekly training in the Facebook Users Group and in May, Eleanor started a series of live webinars (you can still see Heather’s training in ‘Guides’ in the Facebook group and Eleanor’s webinars in the Home >Webinar’s tab in Freetobook).  It was great to see so much engagement from our property owners and willingness to use the time to make positive changes for the future. 

JUNE – As news of re-opening dates came through, so did a raft of new rules and new ways of working.  In June we sent out one of our most read blogs ever and reading it again now, it is just as relevant for this next reopening in the UK this Spring … Covid19: Reassuring your Customers

JULY OCTOBER – As predicted, when the UK opened back up for bookings they went off like a rocket! Accommodation providers in tourist areas of the UK had a busy time and at our end the workload became a tidal wave as so many properties came back online all at once.  Working late became the ‘new norm’ as we responded to everything and all our customers needed within incredibly tight timelines. 

Sadly though, we were also hearing that a couple of properties were not going to re-open due to owners shielding, retiring or sadly property closure.  We never underestimated the weight of the decision a property had taken when they contacted us to let us know they would not be re-opening.  Our team continued to do what they do best and dealt with them all professionally and with compassion.   

NOVEMBER TO DATE – With infection rates increasing, the introduction of another lockdown was inevitable … although this time we were all better prepared for it.  Our team continued to support properties as they made adaptations to their properties in-house, on freetobook and with their OTAs.  Our Developers have also been working on some exciting features for 2021 and we, as a business, continue to look forward.  Again, a special thanks to our team who have adapted to the challenges of working from home and being separated from their colleagues, whilst maintaining their well-known good spirits … and in many cases home-schooling their children too! 

It’s been a long winter but as we enter spring; with the COVID vaccine roll-out and announcement of re-opening dates in the UK, there is now a sense of hope amongst property owners and huge pent-up demand from customers.  The announcement of opening dates in England saw a huge spike in bookings in February … a pattern we expect to be repeated as more re-opening announcements are made. 

We hope that of the many worries you have had over the last year, your booking engine has not been one of them.  We have tried our very best to ensure that we are always available to help you and we will be here to support you all with whatever comes next.  We do not underestimate the many challenges that lie ahead for the tourism sector, but we can’t help feeling we have all been through the worst and better things are yet to come.   

TripAdvisor website grab

TripAdvisor makes a grab for your website content.

grab for your unique content

Late last week TripAdvisor sent out an email advising of a change in their terms and conditions. This was no trivial change, they demand access to all text and images on your website which they can harvest anytime and have perpetual, irrevocable, royalty-free, transferable, sub-licensable rights over. This is a grab for all the content on your website forever. TripAdvisor can then use any of those images and text as they see fit and for their potential profit without any payment to you (A copy of the terms at the bottom of the page).

Why is your website content so important ? The unique descriptions and photos that you put on your website are one of the few places that a small independent business has an advantage. Search engines value unique content, if you give this over to TripAdvisor or anyone else, it will impact your uniqueness and harm your ranking on the internet. Conversely it will improve the ranking of the website that takes it for their own use. In short: giving away your website content will harm your internet ranking and help that of TripAdvisor. A likely result of losing your unique content would be your website going lower on Google and others going higher.

What is really striking about this request for “agreement” of content access is that it is perpetual (forever), it is irrevocable (can’t reverse it), it is transferable (can be given or sold to anyone else), royalty-free (you get no payment) and sub-licensable (they can make money from it). This is just about the worst possible outcome you could ever agree to, it is completely and utterly in the favour of TripAdvisor. I don’t think its possible for there to be a worse agreement for independent accommodation owners.

Do not undervalue your website content. The material on your website is a result of your hard work. With your toil over time it has become your very valuable brand/name/image, it is literally what marks you out as different. I cannot image what has possessed TripAdvisor to think they can grab it so blatantly from your website and take it forever to do with as they please with just one click. There is no option to refuse the terms, (only a button to close the pop up – see below) this looks more like a diktat, “a take it or take it”, than it does an agreement. You can close the popup but it keeps coming back until you agree, if you agree then you lose your unique content rights and the pop up goes away.

TripAdvisor say in their popup that they want to improve traveller experience on their website. Fine do that, but that is their business to make the experience better for customers on their website. Unique content costs effort, it costs money, it is valuable and it is certainly not free. TripAdvisor profits from their website. They sell OTA advertising that is a major part of their income which is paid for by commissionable bookings. Why would a independent property give over its unique content (under extremely bad terms) in order to increase the profit of TripAdvisor. The nett result of which is fewer direct bookings and again, and again, yet more commission.

It is extremely sad and disappointing that TripAdvisor have such low ethical values in this action. This is no relationship of mutual benefit, they take everything and you get nothing. Surely this has to be totally withdrawn by TripAdvisor with a big apology. All properties that have agreed these terms should have the agreement reversed with an assurance that these kind of terms should never be sneaked back in. The damage has been done, we have now seen the disregard they have for accommodation businesses and sadly trust lies shattered.

Staycation Tsunami 2021

When lockdown ends, bookings dramatically spike

Get ready for a tsunami of bookings this summer. #StaycationTsunami Savings levels are at a record high. Through the lockdowns money that would have been spent has been saved. International travel is likely to be difficult/impossible.

Staycations at unprecedented levels are predicted and most likely to happen this summer. Added to this, there’s been far fewer bookings this year so there’s loads of availability to book into when things open up.

Frustrated, locked down bookers are out there waiting for somewhere to go. The instant that lockdown is lifted you’re looking at a situation never seen before.

Lockdowns have devastated accommodation businesses so here’s a great opportunity to rebalance that, but only if you’re ready for it by being prepared.

Summer 2021, are you ready for it?

Get ready for a record summer

Maximising your profit will help recover such a terrible past year. Minimise commission paid. Demand will likely outstrip supply so don’t pay commission when you can get more direct bookings.


Preparation Checklist

  1. Get your booking technology in order now. If you don’t have it running efficiently you’ll lose out on that record number of bookings coming in. Get your payment system setup and have your messaging fine-tuned. Reduce the risk for double bookings by getting it lined up and ready now.
  2. Think about your prices for summer now, should you increase them? Inflation is likely in your costs and you’ve lost a year of income so use the demand to recoup some losses. Businesses that have increased their prices understand they can reduce them later if it’s necessary.
  3. Get available now for direct bookings, prioritise early direct bookers. Give a preference to getting your early bookers in direct. Use commissionable bookings to fill gaps later. There will be a record number of bookings, you want them to be direct. You can always open to non-direct bookings later if you have to. Check you minimum stays and cancellation policy always entice direct bookings.
  4. Makes sure all the housekeeping, renovation and services are ready for a record summer. Is your accommodation physically ready? Do whatever you can do now so you’re ready for the biggest ever summer.
  5. Your website should be ready to encourage direct bookings. Ensure your COVID cleaning policy is visible and up to date, guests want to feel safe booking.  Update your website with any changes/updates you’ve made, you need to look your best and guests will not book on a bad website. free covid ready images

Last year was both terrible and tragic with losses of every kind, personal, national, social and economic.

It will end at some point so be ready for a reversal of fortune…it’s likely to happen this summer in the accommodation sector!

#StaycationTsunami 

Review Widgets Stealing Direct Bookings

Our friends over at cobooking.com have shared their recent blog on the danger to direct booking posed by third party review widgets.

Cobooking exposes review widget dangers.

leaking pipe bad review widgets leak direct bookings
Bad Review widgets leak direct bookings

For far too many years we have put up with dodgy review widgets that cheat properties out of direct bookings. Widgets, badges and awards touted by large “reputable” businesses and placed on websites in good faith “trusting” these big corporations that pretend their main function is to “display” reviews, nonsense they are not to be trusted.

Cobooking and many others know that accommodation owners have been cheated because the hidden effect of these widgets is a significant loss of direct bookings. We are dedicated to the promotion of direct bookings so together lets call out the cheats and help remove these bad widgets.

Reviews are good but not all review widgets are good.

The value of having great reviews is undeniable. Almost all guests looking to book are keen to know what others think and reviews do a great job, so naturally you want to display them with widgets, buttons and awards.

However, there is a real danger of losing direct bookings from review widget links on your website and these could cost you a lot more than a bad review!

What do you mean, how do I lose?

The most common loss occurs when a review widget or badge is put on your website. Your guest naturally clicks the widget and is then led off to the review website. Now “your” guest is away on the review website where that website earns money by encouraging “your” guest to make a commissionable booking.

When you feed these review websites “your” guests (via the review widget) you lose direct bookings. In fact, it’s worse than that because they don’t care if “your” guest books your accommodation on their website, they earn commission on any booking “your” guest makes. So most websites offer your guest other accommodation options in order to increase their conversion.

Simply put, you sent your guest there to look at your reviews but they end up booking while there and not on your website. You’ve now lost a direct booking and have to pay commission, or worse still, they book somewhere else and you lose the booking entirely.

What is a direct booking unfriendly widget?

An unfriendly widget has links away from your website to another site where they offer your guest somewhere else to book or encourage them to book with a commissionable agency.

A friendly widget shows your reviews but does not send guests away to book with commission.

How do I know if the widgets, awards and buttons on my website are unfriendly?

Visit your website and follow the links just like a guest. By thinking and acting like a potential guest you’ll see exactly what your guests would see. Ask yourself what you’re being encouraged to do on that site and you’ll see just how direct booking unfriendly the process is.

Review widgets, buttons and awards are free?

Yes, they are free because the review website wants to get your customers onto their website. Is the cost of losing your customers worth the value of displaying reviews on bad widgets ? We are certain it is not.

Trojan horses have much in common with review widgets.

yellow trojan horse bad widget

These buttons, awards and widgets are just like Trojan horses. They look like a gift, displaying your fabulous reviews but they contain a link that costs you direct bookings. Your great reviews are a result of your hard work and dedication so please don’t lose out from your hard work.

Review websites play heavily on the temptation to show off your reviews and that’s when they get you to put their Trojan horse on your website and you start leaking direct bookings.

How to fix it …

The simple rule is to never have a widget on your website that takes guests away to book with a commissionable source.

Remove widgets, badges and awards that lose direct bookings.
Replace unfriendly review widgets with friendly ones.
Show your review score or awards in an image with no links away from your website.
If you don’t understand how to fix it you should give your web designer a link to this blog, they will be able to fix it for you and stop you losing direct bookings …

At cobooking we believe that review websites have been abusing the good will of accommodation owners for many years by requesting they put bad acting widgets on their websites without adequately explaining their function.

Let’s campaign to spread the word and encourage companies to create direct booking friendly widgets, good honest widgets. Lets stop this loss of direct bookings.

Cobooking will be looking to create a direct booking friendly widget to help accommodation owners fight back.

Get going, become a partner and join cobooking if you have not already done so – sign up !

If you have already joined cobooking you can get involved in helping on the cobooking users facebook group (closed group for cobooking users only)

Covid-19: Reassuring Your Customers

Operating in the current COVID19 world

Book with confidence Covid19 prepared

Operating in a world with COVID19 is a test for all the accommodation industry and it means having to adapt as things change and new information becomes available. It is initially unsettling for everyone, including guests, but there are basic steps that properties can take that will be the same for the foreseeable future.

Safety

The key word of these times is SAFETY. Your customers will expect it and your business needs to show it takes safety seriously. If you have not done so already, conduct a Risk Assessment of your busines using the guidance issued by your government and make sure your customers know what you are doing at your property. This is the starting point for every business anywhere. There are lots of examples and templates out there (see below) also some images that you can make use of.

Communication

covid prepared
click to use this image and others

We all know that communication is the key to reassuring customers and securing bookings (see earlier blog with essential tips here) and that has proved to be the case in those countries that have opened up already.

Chabanettes Hotel & Spa in France shared this feedback with our Facebook group recently

‘I put a Covid 19 statement on my website almost 2 months ago. It remains my most popular sub-page. And it works. It’s a statement, like all the other big chains, which shows that we acknowledge risks, and have put reasonable steps in to place to reduce these risks. Not eliminate, we can never say that. But it portrays a seriousness that is clearly sufficient for our clientele to convince them to book. Our new booking volumes are now on a par with previous years’

There are lots of great examples of webpages that are both clear and reassuring to guests so do have a look around and then ensure yours is relevant to your guests.

Flexibility

Being able to offer flexibility will help you appeal to some of the more nervous customers. Many of you have already displayed huge levels of flexibility in helping guests move bookings. Looking forward there’s the opportunity to introduce more relaxed cancellation policies, changing traditional minimum stays and nimble pricing. Some have also gone as far as reducing the number of rooms on offer/guests on site to phase in the return to business and offering new customised breakfast arrangements. Consider what is appropriate for your business and guests and what’s needed to attract bookings.

Domestic Travel

Book with confidence Covid19 ready
click to access free Covid19 images

With strict quarantine rules in place for overseas visitors in many countries, businesses who have previously relied on inbound customers will need to modify their marketing to focus on the domestic market….a market that may well be only an hour away from your property. These are potential guests that are concerned about travelling long distances from home but are keen to enjoy some hospitality again!

It is at least comforting to know that literally the whole world is in the same situation, and there’s an understanding that we will all need to adapt as things evolve. It is impossible to say for how long things will continue like this and although we hope they continue to improve we must also be prepared for things to tighten up with little notice.

At freetobook we can see the activity levels increasing both in general system readiness and booking levels. We’ll continue to support and advise where we can as we all navigate our way through this. Stay Safe.

A collection of useful Links which may help (there are many more so please share on our facebook group if you are a freetobook customer)

Freetobook Facebook Users Group
UK Hospitality Guidance for Hospitality in Scotland
Bed and Breakfast Association
PASC (Professional Association of Self-Caterers) Guidelines
UK Government Advice
HSE Risk Assessment
Centre for Disease Control USA
Vacation Rental Management Association Cleaning Advice


Covid-19: Preparing To Open Again!

As accommodation businesses start to enter the next phase of managing COVID-19, guests are looking for reassurance that the accommodation they are booking is as safe as possible, and the people operating it will be taking measures to protect them. 

It is important that properties start to put measures in place now to deal with the new way their businesses will be operating. Then, most importantly, communicating that to their guests… do not assume that they know what you are doing… you need to tell them.

enjoy your stay in safety covid prepared
We are covid ready (free image click to save)

Here are the three things we think are worth considering now. Many properties have already done this so there’s lots of great examples out there.

1. CONDUCTING A COVID RISK ASSESMENT OF YOUR PROPERTY

Take advantage of the time you have now to conduct a thorough risk assessment of your business.  A risk assessment will allow you to identify the COVID-19 related risks to you, your staff, and your customers.  Once you have identified those risks, you can then set protocols to mitigate that risk. 

Guidance that has been issued tends not to be a prescriptive list as it would be impossible to cover all accommodation types, so common sense and knowledge of your own situation would seem to be the best route right now.

Only by conducting a thorough risk assessment of your property will you then be able to clearly communicate this to your staff and your guests. Examples of things to consider are;

  • What risk do you and your staff pose to the business in bringing COVID-19 into the premises?
  • What risk do your customers pose to the business in bringing COVID-19 into the premises?
  • What measures will you take if an infected person has been on your premises?
  • What additional cleaning measures will be taken in rooms and communal areas over and above the norm?
  • What cleaning materials will you need to source? (Do you need to update your assessments e.g. COSHH for the UK?)
  • Where you will position hand sanitisers and the like?
  • How you will manage check ins and breakfasts?
  • What you will require customers to do when on site and how will you communicate this?
  • How will you protect yourselves?
  • What can you remove from the property that would be an unnecessary source of contamination? i.e. books and board games.
  • Identify frequently touched areas.

This is not an exhaustive list and you can find guidance all over the internet that may be more relevant to your specific situation.

book with confidence covid
Book with us we are Covid prepared (free image click to save)

Our own facebook group has plenty of things that people are doing in their own business so make sure you are part of that. Freetobook customers ONLY facebook group

N.B There has been talk of various COVID-19 Safety accreditation or certificate schemes – regardless of who may be issuing these, it is clear that a written assessment will form the basis of obtaining these.

For those in the UK, this Government HSE website Risk Assessment is the place to start

2. COVID-19 INFORMATION ON YOUR WEBSITE

All properties should be looking at their website and finding effective ways to communicate to their guests, now, how they will be operating after they reopen.  This could be with a pop-up box on entering the site, a page dedicated to COVID-19 related issues and FAQs or a video.  Examples of things that you should consider highlighting are;

  • Cleaning Protocols that you have brought in to ensure the property is safe.
  • Use of hand sanitiser/masks (Personal Protective Equipment etc.).
  • Social distancing measures they can expect from you and you will require from them.
  • Changes to breakfast or eating arrangements where those apply.
  • Changes to the use of communal areas/equipment.
  • Contactless/virtual payments where those apply.
  • Check in times and how these will be handled.

All businesses are different so your list will be specific to your property, but the main point here is that the customer is informed and reassured before they even make their booking.  People are booking now for the future, so those businesses who have made this information available on their website are more likely to get a booking. This could also be the difference between them booking your property or someone else’s which appears safer.

book with confidence covid safe
Book with confidence we are Covid19 safe (free image click to save)

There are some super videos that properties are posting on their websites and social media and if you can, we would recommend this wholeheartedly.

Blue Sky retreat (their facebook page) New Mexico

Laggan Glamping (YouTube)

Pebble Beach (facebook page) Llandudno

Covid19 prepared
Covid19 ready for bookings (free image click to save)

3. PRE-ARRIVAL COMMUNICATION

Bookings could have come from anywhere at any time, so it is important that you communicate to all guests how you will be working before they arrive.  This is best done with a pre-arrival email outlining what the guest can expect when arriving at your property… and what you will require from them.  It may be that you need them to check in at a specific time to avoid everyone arriving at once or that you will not be able to personally greet them at the door.  Whatever it is good communication is key.

If you are using Messaging in freetobook you set this up via the automated ‘before arrival’ message to be sent ‘X’ days before arrival, containing all this information… you can also include a request for their arrival time.

If you are not using Messaging, you can use the Email tab in the booking to send an email to the guest (you can build a template for this in the main Email tab).

Consider also adding information about local restrictions where they apply.

The key thing to remember here is BE PREPARED.  Whilst dates may change and lockdowns may be lifted in different places/countries at different times, these are measures you will need to have in place at some point.  So, use the time you have now, to get everything organised so you are good to go as soon as your bookings are.

All of the above is non-expert opinion we hope you find it helpful BUT you are wholly responsible for your own safety and that of your guests. We are NOT experts, if you follow any actions above you do so entirely at your own risk. Stay safe.

Your B & B Business and SCA

New Payment Security Measures that WILL Affect Your Business

freetobook secure

SCA (Strong Customer Authentication) measures have now come into force as part of the Payment Services Directive II (PSD 2), a European law that all UK banks will be using (and yes this will remain in effect despite Brexit) to prevent fraud.

What does this mean?

Overall these measures will significantly improve the security of payments. Sadly Some of the OTAs have misrepresented the situation for their own gain. It is important to note that SCA ONLY applies to cards typed in online by the customer, all other card transactions are exempt so you can continue payments in exactly the same way you did prior to SCA.

What’s ’strong’ about it?

The ’strong’ in ’Strong Customer Authentication’ means that the person using the card online has passed at least two of three ’proof points’ confirming they’re the owner of the account.

Those three proof points are:

  • Knowledge (knowing Password or PIN)
  • Possession (having their card or phone with them)
  • Inherence (being able to prove their identity through fingerprint or facial recognition).
Direct bookings via your website’s booking engine:

These are relatively straightforward, at the point of booking online the card issuing bank will now ask your guest for 2 of the 3 security points so you will be certain the payment was made by the owner of the card. Stripe and FabPay will take SCA details and confirm the identity of the card holder for you.

Channel bookings from Online Travel Agents (OTAs):

Where you get the customer’s card from the OTA this will be exempt from SCA. Any payments you take from the card will be Card Not Present (CNP) or Mail Order Telephone Order (MOTO). These transactions are treated by the banks in the same way as they were before SCA so there is no change at all.

In the same way as channel bookings, payments where you type the card into a terminal or virtual terminal don’t fall under the new SCA measures as they are a Card Not Present (CNP) or Mail Order Telephone Order (MOTO) payments, that is to say they are exempt from SCA. These transactions are treated by the banks in the same way as they were before so there is no change.

Here at freetobook we offer property owners a number of secure payment options including Stripe and FabPay all of which are 100% SCA compliant for all types of payment.