Google zero commission

google free booking feed
Google free booking feed

A few weeks into the Google free feed activation and bookings are flowing in. We are overjoyed to be providing direct commission free bookings into your diary… (No charge from Google) so make sure you don’t get left out.

Sometimes these things don’t last forever so its worth getting in as early so you can to maximise the number of commission free bookings.

You can have the Google free feed on its own, you don’t have to pay for Google advertising to be part of the free feed.

Maximising direct bookings at zero commission is one of our key pledges, we are proud once more to be the first to build solutions that genuinely help accommodation owners to thrive…

Freetobook will always prioritise direct bookings which is why you can trust us to be the first with such important services like the Google commission free bookings. It’s a great benefit to your business so why not signup to Google Zero by freetobook and get yours!

Login to your freetobook account and activate Google zero

More information on Google commission free bookings:
Google Zero is here !
Tips to get to the Top On Google free feed
Article by Craig from freetobook on phocuswire
Google’s free booking links for hotels …

Top of Google free feed

The Google free feed is now available world-wide but it is also available for OTAs and big review sites. To maximise Google free bookings you must be at the top of the free feed….

Google free feed ranking
Google free and paid feed ranking

Firstly the free feed ranking is a Google secret (but it’s easy to get to the top of it). What we do know is that Google will order the free feed to satisfy their user, that is the many millions visiting Google to check out accommodation. We also know that the free feed is independent of money paid so every accommodation owner has the same opportunity as a multi-billion dollar OTA. This has never happened before and is brilliant news for direct bookings…

Google users (just like most of us)

  1. Want to see the direct feed “official site” at the top
  2. Want to see the best price at the top
  3. Want the best availability at the top

For the first time ever this gives property owners a distinct advantage (over OTAs) if they connect availability directly with their booking system.

It is most important that you make sure you have the best rates and availability direct. This comes with a warning, if you offer OTAs or review sites a better deal they will most likely go to the top of the Google free feed.

Google free feed tips
Google free feed tips

The top position in the Google free feed is as simple as this …

  1. Have the best rate direct
  2. Have the best availability direct
  3. Do not accept OTAs/Review sites undercutting your direct rate

In this simplicity, there is amongst the suspicious of us, a feeling of fear – can it really be this simple? Clearly Google want to satisfy their customers and make Google the best place to come for accommodation booking AND we know the customer wants the best price and availability. The Google free feed is an elegant solution to provide what the customer wants, but there is an elephant in the room. How much will it cost Google in lost advertising (mostly from OTAs and Review sites)

The question the future will determine is, how much is Google willing to pay in lost advertising revenue to make Google the best place to get the best deal? The answer right now is indirect, there is simply no company better able to make this calculation profitably. Google knows exactly how to do these type of numbers and knows how to provide great search. Great search for Google now includes availability, prices, location, reviews, descriptions, comparison and booking. They also have what only Google has, vast user data and smart suggestions.

If the Google free feed continues it is likely that the future battle over the best price – the “price parity” vs. “rate fixing” argument – is going to be settled by Google de facto rather than in law where it has failed to provide the customer the best deal. Before the free feed the OTAs could pay to get their higher prices at the top of the list, not on the free feed they can’t… Bookings and customers will naturally flow to where they can get the best deal and Google wants it to be them.

One can’t help but wonder if this is the beginning of the end of OTAs and other meta review sites. They are starting to feel like second class places to go to book accommodation and that is, and must be, Google’s primary intention.. make it better than the OTAs and they will come…

The Google free feed changes everything in meta because it is genuinely better than anything else and that must put the fear in the rest.

Find out how to get listed on Google free feed – earlier blog..

Google Zero is here!

google free booking feed
Google free booking feed

Google, the mighty search engine, offers accommodation owners the possibility of listing in their free booking feed. Connect your availability and rates to the free feed on its own and get zero commission bookings from Google. Get in early and take advantage of this Google giveaway, it might not last forever, who knows?

The facts ….

  1. Have the free feed on its own (no need to pay Google anything)
  2. Google free feed is 100% independent of paid advertising
  3. Free Google feed is available world-wide
  4. Free feed bookings are direct bookings
  5. OTAs and review sites are also in the free feed
  6. Google free bookings are only for serviced accommodation (not cottage, villa, or vacation type accommodation – sorry!)

Speed is the essence, maximise your direct bookings, take advantage of the free feed quickly and be the one that gets the most free direct bookings. Experience has shown us that these opportunities get diluted over time so early adopters get the most bookings.

Freetobook has always been at the forefront of technology to get you more direct bookings. We have pioneered availability with Google since 2018 (which is why we can launch this free feed only service quicky).

We introduce freetobook “Google Zero”, with this service you will be listed ONLY in the free feed. In order for us to provide, map and maintain live rates and availability to Google we will charge a small subscription fee of £49 per year, act quickly for limited free trial until 10th June 2021.

How can I get Google Zero?

Log in to freetobook and click on Tab “Plus” then select “Google Zero”

Google free booking feed by freetobook - join the direct booking revolution

Other useful information about Google free bookings…

How do I get to the top of the Google free feed ? (top tips from freetobook)

What does Google free booking link look like and why are Google doing this for free ?

Google free feed on freetobook – How ?

Google Free Hotel Ads
Google Free Hotel Ads free feed

How you can participate in that free booking link with freetobook.

In a related article we explain Why do it ? What’s in it for accommodation owners, and why we think Google is doing it.

Who can take part? The free booking link is part of Google’s Hotel Ads system, so you can see right away that Google are looking for “hotel” type accommodation.  Hotel type includes guest houses, bed and breakfasts, hostels but it specifically excludes vacation rental type accommodation, cottages, villas, lodges.

Eligibility

YES: for hotels, guest houses, bed and breakfast, hostels and apart hotels (hotel type).

NO: for cottages, chalets, villas, lodges (vacation rental type)

What do you need? You will need a booking system like freetobook that’s connected to Google, that connection (feed) sends your rates and availability with a link directly to your booking process. Freetobook have been providing this feed to Google Hotel Ads since September 2018

You also need a Google My Business listing, almost every business in the world already has one and it’s free (they look like this, see freetobook’s here).

The situation NOW: Remember there are two parts to Google Hotel Ads the free bit with, we reckon, about 10% of the traffic and the paid section with roughly 90% of the clicks. (Read the blog for further details)

Google Hotel Ads on freetobook : freetobook are already connected to Google Hotel Ads (since 2018) and we provide a managed advertising service for more than and thousand properties in the UK. This advertising service is active now and we’ll continue managing it.

Good news: All properties using the Google Hotel Ads to advertise automatically get the Google free booking link. You can see how that works on this Google blog…

I want free booking links now: if you are eligible (i.e. Hotel type accommodation) and in the UK you can subscribe for our Google Hotel Ads service in your Plus tab this will give you paid and free feeds.

Only free booking links (Zero): You will need to wait a week or so for us to make this option available for you.

HOW? Google Zero will be available in the Tab “Plus” shortly.

The situation SHORTLY:

We’re already busy creating a Google free ONLY service that’ll be available worldwide. This will use our existing feed to provide Google with your rates and availability and the link for bookings at Zero cost. You will not have to pay Google anything for the bookings.

This will be available shortly to all eligible (Hotel type) accommodation worldwide. We will charge a small annual subscription to provide the feed to Google (from freetobook) and deliver the bookings directly into your freetobook diary with reporting.

Google’s own blog and information March 2021 : free hotel booking links and Google Hotel Ads the overall picture from Google

World Social Media Day

Social Media is a brilliant way for B&Bs and independent hotels to connect with their customers, build relationships and promote themselves. In celebration of World Social Media Day, here are freetobook’s top ten social media tips for B&Bs:

Make visuals a social media priority

Give future guests a virtual experience of what it will be like staying at your B&B – share pictures of your rooms, the delicious breakfasts you offer, the awesome view from your property, that speciality cake you make for new arrivals…get creative!

Destinations change based on the time of year, remember to show off how awesome you are year round with pictures reflecting seasonal changes.

Play with your Facebook cover photos

 It’s the first thing that prospective guests see when they visit your page and influences their perception of your brand. Make sure your cover photo is as awesome as your business, and remember that you can change it frequently if you want to.

Engage Your Followers

Platforms like Facebook are a great way to engage with existing and new customers. Take the time to respond to questions, and also sometimes ask your own – “we’re preparing our new afternoon tea menu, what should it be, lemon drizzle or Victoria sponge?”

Get Guests Involved

Create a hashtag for your B&B to get your guests talking online. Guests can use it when they post about their holiday on Twitter and Instagram and is great bit of free PR for your business. It’s also a rich source of material that you can re-post on your own social media channels (with the guest’s permission!).

Speaking of hashtags…

When you post on Twitter and Instagram remember to include a few relevant hashtags. An important one to include is your location – holiday makers will often search for their planned location via hashtag on social media, for inspiration and ideas. Using it on your posts can draw them to your page and showcase how great your property would be for their holiday.

Promote your special offers and packages, but…

Have you just launched a brand new package? Got a new promo offer? Advertise it on social media! Get your great deals out there and encourage people to book direct.

Remember the Seven and One Rule

Too many promotional or ‘salesy’ posts are a turn off for your followers. Make sure you get the balance right by posting around seven posts that are interesting, beneficial and relevant to your customers for every one post where you advertise your B&B.

However, you can (and should) still do some ‘soft promotion’ on your posts by including a link to your website at the end of your posts.

Post Interesting Content

Consider topics and ideas that would be interesting and useful for your guests and incorporate them into your social media plan. Interesting or fun event coming up in town? Post about it! Is there a great country walk nearby? Post about it! Is there a brilliant local restaurant that your guests should try on their trip? Post about it!

Repeat Posts

So you’ve made an awesome post about family activities in your area…but it’s been a few months and now it’s hidden far down your page where your followers won’t see it. Time to repost!

Social media has a very short shelf life – if your followers don’t see your post the day you make it, chances are they won’t see it at all. Repost interesting content (as long as it’s still relevant) every few weeks or months.

Direct Bookings through Facebook

Turn your facebook page into a great booking tool with our free facebook app. Incredibly simple to set up and use, this is a brilliant way to convert all the hard work you’ve done creating an awesome facebook page for your business into more direct bookings.

Airbnb and freetobook

Airbnb connecting to hotelsIn an open letter this week to boutique hotel and B&B owners, Airbnb have just announced that going forward they want to ensure that small business owners have access to their community of travelers. Airbnb has always been a favourite of thousands of freetobook customers; over the years a large number have registered with Airbnb and use it as a great source of bookings. It’s good news that small hotels, bed and breakfasts and unique properties are now officially recognised and welcome to the Airbnb site.

Freetobook has always been a supporter of unique, independent, interesting and diverse accommodation; these are values we share with Airbnb, so its no surprise to us that so many of our customers enjoy bookings from them. Together we celebrate and support diversity, uniqueness and personal hospitality; after all, despite our size we too are a family business passionate about our customers and what you do.

There is another reason we support Airbnb for our customers. Over the past years the big OTAs have gotAirbnb API connection bigger, they continue to grow, and their commissions are cripplingly high to so many small businesses. Compared to the OTAs Airbnb has a far lower commission to accommodation owners, which gives you a welcome choice.

At freetobook we support diversity of bookings, encouraging our customers not to have all their eggs in one basket and to be over reliant on one big OTA. Airbnb is a competitor of the large OTAs and therefore an additional independent source of bookings that can help make the booking environment healthier with more players.

Thousands of freetobook customers already list on Aribnb and update their availability using our iCal feature. We are in discussions to enrich the functionality of our connection with Airbnb and help our customers get even more out of the Airbnb connection. Further news of this will be announced in the future.

Now that they are expanding their customer base to include boutique hotels and B&Bs, Airbnb are looking for new properties to list. If you’re interested in lower commission and diversifying your booking sources, check out Airbnbs list of standards to make sure it’s the right fit for you and your property. Airbnb are selective about the properties they include so you should read their creteria before registering (see 1 below)

If you are interested in becoming an Airbnb customer (or already are one) you can link your availability from your freetobook diary (you can only do this after you have an Airbnb listing).

Just to recap:

  1. First you need an Airbnb account, check Airbnb criteria here
  2. If you fit their requirments then request an account as a professional listing “hotel”.
  3. After requesting an account Airbnb will check if you meet their criteria and approve or reject your request.
  4. Once you have an Airbnb account you can update your availability using freetobook iCal

Card payments : fast, secure, and easy with Stripe

Stripe: online payments made easier, faster and more secure. Freetobook’s integration with Stripe makes payments possible at the click of a button, keeping things simple for you – and your customer. 

 

Thousands of freetobook customers use Stripe as their credit card payment system – this is one bandwagon you want to hop on!

 

Top 5 reasons to use Stripe for card payments:

1. Quick and easy to setup

Just head over to the PAY tab in your freetobook account to get started!

2. Low Cost

In Europe, Stripe charges 1.4% for European cards (2.9% for International cards) and a mere 20p transaction fee!

3. No monthly charges 

Stripe charge per transaction, a simple pay-as-you-go system so you’re not out of pocket!

4. Secure 

PCI compliance fitted as standard, no lengthy forms to complete

5. 92% approval rating

Thousands of freetobook customers using Stripe love it! We introduced Stripe in 2015 and have since had overwhelmingly positive feedback about the service. In fact, we are so sure it will be good for your business that we offer a 30 day money back guarantee on the freetobook integration charge.

 

 

Still not convinced that Stripe will work for your business? Take a look at what your fellow freetobookers are saying…. A staggering 92% of freetobook Stripe users are very happy with the service! Check out some of their feedback below:

“Absolutely love it (Stripe). It has changed my life. It is so easy, great when people cancel, works fantastic… Much less admin for me. It’s a win, win all the way”

Holly Tree Cottage

“Love it – all automatic, and you know if cards securing reservations are valid cards, you can also charge guest stays using the system. Well done freetobook! It so easy to set up and maintain even older users like me have mastered it simply like all freetobook products we use…”

– Avlon House B&B

“It has reduced our costs and offers peace of mind.”

– The Cardinal’s Hat

 

We’re positive that you’ll love using Stripe for your accommodation payments! But just in case, we offer a full refund within 30 days of paying your subscription. Freetobook charges an annual integration fee of £89 for providing you with this great payment functionality, which can be accessed quickly and easily through your freetobook account.

So what are you waiting for?! Join thousands of freetobook users and improve the speed and ease of your payments today by adding freetobook Stripe integration! Click the PAY tab when logged in to your freetobook account.

Hotel Bonanza 8 percent

Hotel BonanzaHotel Bonanza is a new Online Travel Agent (OTA) with a strategy of offering a lower commission for accommodation owners and a discount to guests. They have set their commission at 8% so you will find them considerably cheaper than the current dominant OTAs.

Freetobook is a family run company so our loyalty is firmly with our customers, we hear time and time again that properties need to reduce commission charges. We understand this need and will continue to support companies like Hotel Bonanza that offer a lower cost alternative.

If you already have a Hotel Bonanza account fully setup and are a freetobook customer all you need to do is request a connection in the Tab “Plus” where you can add a channel.

For those of you who are not yet freetobook customers you can find out about all the advantages of switching to freetobook

Find out more about Hotel Bonanza and their story visit their website, join up if you like it click here

Before next summer freetobook will have a connection for Google Hotel Ads which will give you access to Google’s direct booking channels at 10% which will also be a welcome reduction for many of you.

Freetobook, the fiercely independent family company you can rely on.

3 Ways to Power Direct Bookings

1. Show the benefits of booking directly

Why should I book directly ? Answer this question in your customer’s mind and you will increase your direct bookings. Use some subtle “book direct” images and text to show that booking directly on your website is the best thing that guests can do.

Customers need to be convinced that they should book directly, it can’t be taken for granted. Present a message that re-assures your potential guests at the exact point they are thinking about where to book. As a little gift we have created some images, please help yourself to some “book direct” images, use them freely and share them widely. Link to “Book Direct” images

2. Don’t hide your Book Now button

A potential guest has made it on to your website, so make sure that they can easily find your book now button. Is your booking button in a prominent position on all your web pages ?

Book Now
Book Direct

Your “Book Now” button or “Search Availability” should be easily identifiable and should be on every page of your website, not only on the Home Page. If potential guests can’t find it easily you are pushing them away and they could proceed to some other property or end up booking through an Online Travel Agent (OTA). Make it easy to book so you don’t lose the direct booking.

Typical errors include putting the booking button too low down on the page forcing customers to scroll to find it, others hide it under tabs and menus like Accommodation, Rates or even Contact. Show your booking button clearly, simply and prominently to increase direct bookings.

3. Reward direct bookings

Reward guests who have or are about to book directly with you. Display a special offer for direct bookers using an offer for everyone or if you want to be a bit more selective use a promo code.

special offer for rooms
special offer

With a special offer you can ensure guests can book your best rates directly via your own website. This could be for a selected period or for a minimum stay, or simply make it available for all stays, it’s up to you. Creating a reward for direct bookers will certainly increase your chances of getting the booking direct. When I do a booking directly I’m always looking for that little reward to clinch the deal.

Direct Bookings using Promo Codes
Promo Codes for Direct Bookings

Using Promo codes is more selective, the customer needs to know the promo code. There are various types of offer from the simple discount to complimentary drinks or a room upgrade. A little something that shows you are willing to reward direct bookings on your website. It’s a win for everyone, guests will feel special, rewarded and will more than likely mention it in their reviews. This helps the overall book direct message because future guests learn of the benefits of booking direct when reading the great reviews the rewards have generated.

Get creative and invent original rewards for direct booking.

To find out more about some of freetobook’s direct booking benefits take a look at Promo Codes, which can help you encourage customers to book with you again, and facebook book now button using a facebook call to action button.

Keep an eye on our blogs for tips on how to improve your direct bookings and start cutting into that commission bill.

Group website at zero commission

Get a Together group for direct bookings

direct commission free bookings
grow your direct bookings

Here at freetobook we are continually looking to make it easier for small independent accommodation owners to thrive. One message we hear again and again is that the large OTAs are taking more and more commission.

Well, here’s  the good news, it’s never been easier to fight back with zero commission direct bookings from your group’s website. A group website can be created for a few nearby properties who want to work together or for bigger groups like a local association or marketing group.

Get together and co-operate to reduce commission.

Key Advantages:

1) Zero commission for all your group’s bookings.

2) Easy to refer phone bookings when you are full, revenue stays local.

3) Professional online booking and mobile site improves the image of your group.

4) Simple to administer, each property handles their own availability, rates and information.

5) It’s your group – you own the website so you can invest in it and grow it.

If you want to start fighting back against all the high commission bills this is a great place to start.

Read about the together group that reached £500,000 in commission free bookings

Case study of Fort William Bed and Breakfast group

Find out more from those already doing it with their “Together” websites.

Video showing how “together” can work for you

Join Together for more zero commission bookings from freetobook on Vimeo.

 

Together group benefit circle