7 Pledges, here’s how you voted…. We asked you to prioritise these 7 Pledges, to re-order them according to your needs and your ambitions. That was no easy task… as many of you said, but that forced focus is what every good business requires if it is to improve. So here’s how it unfolded, drum […]
Packages: the latest update on freetobook. Using freetobook packages you can now offer your customers extra value added inclusions and change the board basis for any specific package you wish to create. Types of Package: Added Meals – for example you may have a standard rate with Bed and Breakfast and want to offer a […]
New year, new direct booking updates! Direct bookings save you commission, time and are three times less likely to cancel than bookings made through an OTA. As always, freetobook has your back – our new SearchPro upgrade can increase your direct bookings by up to 40%! Here are our top tips to make the most […]
1. Show the benefits of booking directly Why should I book directly ? Answer this question in your customer’s mind and you will increase your direct bookings. Use some subtle “book direct” images and text to show that booking directly on your website is the best thing that guests can do. Customers need to be […]
Direct bookings save commission and are much less likely to cancel. The more direct bookings you get the more money and time you are saving. 1) Make sure you offer the best deal. Research has shown again and again that customers will choose to book direct where the price is the same or better. Proving […]
Thousands of properties have already benefited from freetobook’s promo codes so we have made them even better. You can set up as many promo codes as you like to target more customer segments and drive up your direct bookings. Now with the new upgrades you can also; 1) Restrict the promo codes to apply on […]
Grow your direct bookings whilst using the OTAs How much more of the “booking cake” can the OTAs (Online Travel Agents) take and how much bigger is the online booking sphere getting? They’re both interesting questions we continue to ask ourselves with a view to helping independent properties generate more direct bookings and reduce commission […]
Our guest blog and interview is with Frederic Gonzalo, founder of Gonzo Marketing. With over 19 years of experience in the travel and tourism sphere, he is passionate about marketing and communications. Frederic recently attended the EyeForTravel event in Miami as a speaker, panelist and participant to the 2015 edition of Online Marketing Strategies in Travel. Here Frederic […]
Does Your Website Tell Customers WHY They Should Book Directly ? We were chatting with one freetobook customer this week who was alarmed at the growing number of rooms sold via booking.com rather than her own website and to make matters worse, a returning customer had re-booked using the OTA! With a few clicks all became […]
Many accommodation businesses are confused about TripAdvisor’s direct bookings, are you one them? Let’s try to explain, so find a nice quiet spot to sit down with a glass or mug of your favourite drink. In the last year TripAdvisor has changed its business model a number of times leaving many potential customers confused and even […]