Professional accommodation businesses welcome on Airbnb!
Airbnb’s changed from its early days. It’s worth reflecting on how these changes could attract new customers for you.
Hotels, Guest Houses, Hostels, Glampsites and professional B&Bs are welcome onto the Airbnb platform along with Cottages and other self catering accommodation. Its safe to say that Airbnb has changed to open up their listings and provide more choice for their customers.
You will attract a different type of guest on Airbnb typically they will be younger and booking closer to arrival;
- About 40% of guests that book on Airbnb are aged between 25-34 years, this is quite a bit younger than typical bookers from other sources.
- Last minute bookings are a big thing on Airbnb with about 40% of bookings being made fewer than 15 days before arrival. A great way to fill some gaps.
Don’t forget business people also form a significant part of Airbnb’s customer base. Airbnb is quite an attractive site for a number of business travellers looking for the sort of experience only independently run businesses can provide. These are more likely to be new customers that might not find you if it wasn’t for Airbnb.
Many of you are already aware that freetobook and Airbnb are now connected for updating rates, bookings and availability so you don’t need to worry about double bookings or double entry.
Like all of the services we offer the Airbnb connection is optional, you can find out more about how to connect from your Tab “Plus”, select the “Airbnb” section.
If you are not yet with freetobook then find out what makes us different – see our 7 pledges, born from our 21 years in the accommodation booking business.