Stripe card payments now even better

Stripe, is fast, secure and easy to use. It enables businesses all over the world to transact credit cards. Freetobook’s customers just love our integration with Stripe (Over 90% said it was good for their business)

Over two thousand freetobook customers use Stripe as their card processing system, it accepts Visa, Mastercard, American Express and recently added ApplePay and GooglePay.

Top 5 reasons to use Stripe for your card payments:

  1. Quick and easy to setup – Just head to the “Pay” Tab in your freetobook account and get started !
  2. Low Cost – In Europe charges are 1.4% for European cards and 2.9% for non-European cards plus 20p per transaction
  3. No Monthly charges – Stripe only charge for the transactions you make , simple Pay-as-you-go, with no tie ins.
  4. Secure – 100% PCI compliant for all transactions, no horrible forms to complete.
  5. All Cards – Transactions can be online, by phone or via Bookingcom and Expedia, Stripe works for all cards.

At freetobook we rarely rave about anything quite as much as we do about Stripe. You might ask why ? The answer is simple, because our customers love it ! We even offer a 30 day money back guarantee* so you have no risk in trying it.

Some quotes from current customers will give you a flavour of the Stripe service.

“It has reduced our costs and offers peace of mind.” (The Cardinal’s Hat)

“Absolutely love it (Stripe). It has changed my life. It is so easy, great when people cancel, works fantastic… Much less admin for me. It’s a win, win all the way” (Holly Tree)

“Love it – all automatic, and you know if cards securing reservations are valid cards, you can also charge guest stays using the system. Well done freetobook! It so easy to set up and maintain even older users like me have mastered it simply like all freetobook products we use…” (Avlon House B&B)

*freetobook charges an annual integration fee of £89 which provides you with all the great functionality of Stripe from within your freetobook account.

Join thousands of freetobook users and improve the speed and ease of your payments today by adding freetobook Stripe integration! Click the PAY tab when logged in to your freetobook account.

Coming Soon: Upgrades in the pipeline include pre-auth functionality so you can automatically pre-auth a card to make sure the customer has the funds to cover their booking before they arrive.

Stripe with ApplePay and GooglePay

Stripe on freetobook is now upgraded to include ApplePay and GooglePay

ApplePay and GooglePay

ApplePay and GooglePay are so convenient for customers, they simply pay using their fingerprint on their smartphone. Freetobook has been busy working to integrate the new functionality so your customers can now pay with ultimate ease.

This fantastic functionality makes it easier for customers to book so you get more direct bookings. “Paying for a booking is now as easy as paying for a cup of coffee” said Ele at the office..

There is no extra cost, the card transaction charges are the same low cost as they always are with Stripe and we have implemented this with no extra costs.

  1. When customers book online, we detect if their mobile device has ApplePay or GooglePay enabled and offer them an option to pay that way.
  2. If you send a payment request by email and they receive it on their phone with GooglePay or ApplePay they can simply pay with a single click.
ApplePay GooglePay Stripe Freetobook

There are no extra costs whatsoever so we have automatically enabled it for all customers already using Stripe.

This adds further brilliant functionality to the Stripe product on freetobook. It already has over 90% approval rating with freetobook users, just as a reminder these are the 5 reasons to use Stripe for card payments.

  1. Quick and easy to setup
  2. Low cost
  3. No monthly charges
  4. Secure and PCI compliant
  5. Visa, Mastercard, American Express, ApplePay and GooglePay
  6. All cards including channel cards from Booking.con and Expedia

Coming Soon: Upgrades in the pipeline include pre-auth functionality so you can automatically pre-auth a card to make sure the customer has the funds to cover their booking before they arrive.

TripAdvisor Ranking Tips

Recent research on reviews makes interesting reading and helps guide you on how to improve your ranking within TripAdvisor, Google and any other review sites.

TripAdvisor for business

Good reviews are important, we all know potential guests read and compare reviews before making a decision to book. Maintaining this good reputation has a significant bottom line impact.

Giving good service is always going to be the best way to get great reviews. As the host you’re the one in front of the guest and that makes all the difference … giving you a real advantage over corporate hotel chains. There are however a few tricks that can help bend the curve in your favour because having brilliant service on its own might not generate enough reviews. There may be some gentle prodding required to keep a fresh flow of reviews.

Let’s take a look at a few of the issues. Firstly, WHY you should have a good set of recent reviews, HOW to get them and finally a trick or two to encourage those that you know will REVIEW YOU WELL. We’ll also touch on the danger of putting review links on your website that take possible guests off to another website (where they’re encouraged to book an alternative!)

Why should you try to get a good set of recent reviews ?

1) Fresh reviews are the most important, about 40% of customers only look at reviews from the last few weeks (huge increase from only 18% in 2017). This has a positive impact on hosts that encourage guests to review because they tend to have a constant stream of recent reviews.  

2) TripAdvisor gives higher weighting to the most recent reviews and lowers the importance of older legacy reviews. Favouring newer reviews makes sense because guests want the most up-to-date picture of their potential stay.

3) Getting lots of recent reviews acts as a kind of insurance policy against the (inevitable) odd bad one. If you are unlucky enough to get a poor review amongst all your brilliant ones, it’ll soon sink out of sight if you keep getting new reviews.

4) Properties with more recent reviews will rise-up the ranking compared to those with the same score but older reviews.

How do you encourage guests to post reviews?

A certain number of guest will be regular reviewers and won’t need any nudging, but the majority might need a little prod to post a review. There is no shame in asking for a review, every business needs to know how they’re performing – your guests understand this.

To encourage reviews you could print little business cards with your TripAdvisor link (and maybe an direct booking discount offer for next time they book). Alternatively, you could email or message them after their stay. A little bait sometimes helps so why not use a PromoCode to give them a special returning guest discount?

How do I filter out the best customers to ask for a review?

Your booking system may have its own automatic guest feedback built in? A very effective strategy is to use this initial feedback by thanking them for the great review and asking it to be placed on TripAdvisor. By doing this you are filtering out the best reviewers which will over time boost your review score.

Top Tip: Respond to your reviews on TripAdvisor, Google and others.

Did you know that 89% of guests read the responses to reviews? Replying shows you care and helps you understand precisely what made the difference in the eyes and words of your guests … marketing gold.

This is great news for independent properties because it’s usually the “hosts” that are the differentiator, it’s not the free wi-fi, parking or the marble lobby that get mentioned, it’s YOU the host that makes the stay truly memorable.

Top Tip: Use technology to free yourself to do the important things.

The best hosts use technology to the max – they let their booking engine do the bookings, process payments, update channels etc. investing the time saved delivering a unique memorable experience.  This pays off with a great reputation, more bookings and higher prices.

Top Tip: Review widgets on your website can be tempting…. and costly!

We all want to show off our great review scores but please make sure your review widgets don’t lead guests to a page where they book another accommodation. So many properties just put the review link on their website, leading potential guests off to book with an OTA (at commissionable rates) or not at all. Check your website today, follow the links to see what your web visitors see and where they go, you might be shocked.

Direct booking review widgets are good and freetobook have just launched their new responsive and customisable review widget. 

At freetobook we’re constantly working to free up your time so you can spend it giving guest an amazing experience. We automate payments, guest feedback, online bookings, sending messages, channel management… and so much more.

share best practise

We’re family run and independent to the core, always searching for ways to support direct bookings.

Your B & B Business and SCA

New Payment Security Measures that WILL Affect Your Business

SCA (Strong Customer Authentication) measures have now come into force as part of the Payment Services Directive II (PSD 2), a European law that all UK banks will be using (and yes this will remain in effect despite Brexit) to prevent fraud.

What does this mean? Overall these measures will significantly improve the security of payments. Sadly Some of the OTAs have misrepresented the situation for their own gain. It is important to note that SCA ONLY applies to cards typed in online by the customer, all other card transactions are exempt so you can continue payments in exactly the same way you did prior to SCA.

What’s ’strong’ about it?
The ’strong’ in ’Strong Customer Authentication’ means that the person using the card online has passed at least two of three ’proof points’ confirming they’re the owner of the account.

Those three points are:
Knowledge (knowing Password or PIN)
Possession (having their card or phone with them)
Inherence (being able to prove their identity through fingerprint or facial recognition).

Direct bookings via your website’s booking engine:
These are relatively straightforward, at the point of booking online the card issuing bank will now ask your guest for 2 of the 3 security points so you will be certain the payment was made by the owner of the card. Stripe and FabPay will take SCA details and confirm the identity of the card holder for you.

Channel bookings from Online Travel Agents (OTAs):
Where you get the customer’s card from the OTA this will be exempt from SCA. Any payments you take from the card will be Card Not Present (CNP) or Mail Order Telephone Order (MOTO). These transactions are treated by the banks in the same way as they were before SCA so there is no change at all.

In the same way as channel bookings, payments where you type the card into a terminal or virtual terminal don’t fall under the new SCA measures as they are a Card Not Present (CNP) or Mail Order Telephone Order (MOTO) payments, that is to say they are exempt from SCA. These transactions are treated by the banks in the same way as they were before so there is no change.

Here at freetobook we offer property owners a number of secure payment options including Stripe and FabPay all of which are 100% SCA compliant for all types of payment.