Social Media is a brilliant way for B&Bs and independent hotels to connect with their customers, build relationships and promote themselves. In celebration of World Social Media Day, here are freetobook’s top ten social media tips for B&Bs:
Make visuals a social media priority
Give future guests a virtual experience of what it will be like staying at your B&B – share pictures of your rooms, the delicious breakfasts you offer, the awesome view from your property, that speciality cake you make for new arrivals…get creative!
Destinations change based on the time of year, remember to show off how awesome you are year round with pictures reflecting seasonal changes.
Play with your Facebook cover photos
It’s the first thing that prospective guests see when they visit your page and influences their perception of your brand. Make sure your cover photo is as awesome as your business, and remember that you can change it frequently if you want to.
Engage Your Followers
Platforms like Facebook are a great way to engage with existing and new customers. Take the time to respond to questions, and also sometimes ask your own – “we’re preparing our new afternoon tea menu, what should it be, lemon drizzle or Victoria sponge?”
Get Guests Involved
Create a hashtag for your B&B to get your guests talking online. Guests can use it when they post about their holiday on Twitter and Instagram and is great bit of free PR for your business. It’s also a rich source of material that you can re-post on your own social media channels (with the guest’s permission!).
Speaking of hashtags…
When you post on Twitter and Instagram remember to include a few relevant hashtags. An important one to include is your location – holiday makers will often search for their planned location via hashtag on social media, for inspiration and ideas. Using it on your posts can draw them to your page and showcase how great your property would be for their holiday.
Promote your special offers and packages, but…
Have you just launched a brand new package? Got a new promo offer? Advertise it on social media! Get your great deals out there and encourage people to book direct.
Remember the Seven and One Rule
Too many promotional or ‘salesy’ posts are a turn off for your followers. Make sure you get the balance right by posting around seven posts that are interesting, beneficial and relevant to your customers for every one post where you advertise your B&B.
However, you can (and should) still do some ‘soft promotion’ on your posts by including a link to your website at the end of your posts.
Post Interesting Content
Consider topics and ideas that would be interesting and useful for your guests and incorporate them into your social media plan. Interesting or fun event coming up in town? Post about it! Is there a great country walk nearby? Post about it! Is there a brilliant local restaurant that your guests should try on their trip? Post about it!
So you’ve made an awesome post about family activities in your area…but it’s been a few months and now it’s hidden far down your page where your followers won’t see it. Time to repost!
Social media has a very short shelf life – if your followers don’t see your post the day you make it, chances are they won’t see it at all. Repost interesting content (as long as it’s still relevant) every few weeks or months.
Direct Bookings through Facebook
Turn your facebook page into a great booking tool with our free facebook app. Incredibly simple to set up and use, this is a brilliant way to convert all the hard work you’ve done creating an awesome facebook page for your business into more direct bookings.