TripAdvisor has just let us know that they are planning to enable properties with business listings to display rates and availability and booking functionality (planned for Q4 2013). An official press release is due later this week from TripAdvisor. No final decisions have been made about what the interface will look like or what the bidding model will be.
This is an interesting addition to the TripAdvisor offering coming hot on the heels of their new meta search rate comparisson. This will give small properties worldwide the chance to show their rates and availability alongside some of the biggest travel companies.
Look out for further details and compare it with the current TripAdvisor Pay Per Click advertising explained in a previous blog.