With freetobook, you can now choose to publish reviews alongside your search results and to control which reviews you display. Early evidence shows that it can definitely help to increase your conversion rates.
Some properties are already benefiting from being able to do this, as you can see:
If a prospective customer clicks on the “reviews” box on the right hand side, they’ll be able to view a full list of guest reviews.
To activate this new functionality, log in to freetobook and go to the “Reviews” subtab.