As an experienced accommodation provider, you’ll know that when it comes to doing any kind of email marketing your customer database is your greatest resource. Using special offers to encourage previous guests to stay with you again can significantly boost business – particularly during quiet times of the year.
In the past, one of the most time-consuming aspects of doing this was manually compiling long lists of customer contact details.
With new functionality on freetobook you can now run reports that allow you to see – quickly and simply – which customers have booked during a particular time period and the booking method they have used. You can also easily export those customer details into a spreadsheet, so you don’t have to type them all out again.
This is how it works:
Step1: Login to Freetobook.
Step2: Click on the “Diary” tab.
Step3: Click on the “Reports” sub-tab.
Step4: Click on “Customers”.
You will be taken to this page:
Having specified the source through which these customers booked and the date range for their bookings, hit “Generate Report.” On the next page you’ll see a list of customers who matched the criteria you have set. (In the example below we’ve blanked out the real customers’ names to protect their privacy)
You can now click “Export Results” in order to export all those customer details in a CSV file (CSV stands for “comma-separated values.” It’s a file where numbers and text are stored in a plain-text format that can be easily opened as a spreadsheet by a program like Excel.)
Once you’ve got all the details in a spreadsheet, you can easily use them for a mail merge or extract just the email addresses for a marketing campaign. You can also manually fill in blanks or add any customers whose details you took over the phone.