TripAdvisor’s “Just for You” personalised hotel choice
News has just come out on new hotel selection functionality for the TripAdvisor website, adding to the booking experience for TripAdvisor’s customers. Selecting accommodation will be more personal with the TripAdvisor “Just for You” feature. Millions of customers using the site could be directed towards hotel selections customised for them by TripAdvisor’s personal data.
Selected hotels will be based on a TripAdvisor customer’s individual profile, this may include, travel style, brand, amenities and location etc. Customers will be able to “tag” preferences, you can see the tags live on the new hotel pages when you login as a customer (see example below).
Just for You is highly adaptive and learns from favourite hotels and destinations. At freetobook we can easily imagine more in-depth personalisation which could include search history, review sentiment, pages visited, hotels liked, along with facebook or other data merges.
The new selection tool follows the deep vein of booking friendly usability that includes TripConnect and Instant Booking. There can be no doubt that TripAdvisor is continually adapting and improving their booking functionality with a view to increasing the number of bookings taking place on their website.
The importance of being bookable on the TripAdvisor website will continue to increase. Right now hotels can do this in one of two ways, they can use TripConnect with pay per click or connect via an OTA which will advertise for them.
All freetobook customers can take advantage of the TripConnect direct booking platform as freetobook is a premium partner with TripAdvisor. We are also the first booking engine in the world to certify on the soon to be launched TripConnect instant booking platform, where customers transact the booking without leaving the TripAdvisor website.
More information and further reading on the TripAdvisor possibilities with freetobook see below.
How to get more TripAdvisor reviews automatically
TripConnect instant booking a global first for freetobook