Get together and win

Is your local association or marketing group doing enough for you?

Together for accommodation ownersOnline booking is just getting easier and more accessible to everyone. It’s great to see associations and marketing groups looking to improve their websites and the profitability of their membership.

Local association and marketing group websites tend to generate a lot traffic because they are the best source of local information (search engines like this), but do they really capitalise on all those visitors. If the huge growth of budget hotels and online travel agents is anything to go by you would have to say these local websites are failing to deliver what their members need most…direct commission free bookings.

together group website
together was our best decision

Why are they losing out on these bookings, because they are not offering their visitors what they want…the ability to search availability then compare properties, locations and prices, and make bookings. We all know customers want choice, value and convenience when shopping for accommodation online hence the global popularity of the OTAs.

That’s the problem, here’s the solution – get your area website set-up to take bookings for your members. To set this up quickly and cheaply you need a booking system that is accessible to all, quick to set up and easy to manage. Our solution at freetobook has been

Grow your accommodation group with together
Grow together and expand your association

simple and inclusive, the internet booking engine is free to use, quick to set-up (couple of hours) and easy to manage. Members can still run their existing booking systems if they want .. we do not mandate that they have to use freetobook exclusively and there’s no tie-ins. So the cost of entry is just a few hours time for members … a fair price for commission free bookings?

Proven benefits of working better “Together” include:

1) being able to categorically show members that they are “in profit” from their membership

2) reduce commissions paid and raise the long-term positive profile of the group/area

3) expand the membership of the group and directly increase their profitability

4) keeping bookings within the group means more bookings for all and easier referrals

Website visitors want to book online on your website and your association or group website, can you and your association afford to sit on your hands and do nothing ?

Find out more with examples of existing “together” websites

Case study of Fort William Bed and Breakfast group

Video showing how “together” can work for you