6 ways hotels can use social media to attract more guests

A guest blog from Juste Semetaite

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To thousands of holiday seekers, the planning phase may seem like a time-eating disaster. With so many options where to stay and what to do, the majority find themselves immersed in indecision and torn between equally exciting, glamorous and exotic choices. And this is where your social media strategy gets tested.

To capture the holiday seekers’ imagination early, you need to keep the engagement fire blazing on daily basis – a whopping 66% of leisure travellers turn to search engines when planning their next trip. So, what it means, really, is that a ton of potential guests are snooping around your social media accounts every day.

How can you turn curious vacationers into soon-to-be guests?

Capitalise on the magic of compelling visuals

The number of international travellers has skyrocketed in the last 10 years. People are more eager to travel to distant, exotic places than ever before and the thirst for unique experiences pushes them outside their comfort zone.

How do they pick their travel destinations? It’s not uncommon to hear about travellers crossing the world to visit a place they’ve seen featured in a magazine, on TV or in a travel blog. The mind is a visual instrument, so if there is one way to grabbing travellers’ attention, it certainly involves gorgeous imagery.

Here are some ideas to try:

read the full article here

Juste Semetaite is a content marketer @PeoplePerHour,  For hotels struggling to find spare hours or energy to execute social media strategies, PeoplePerHour.com can help. You can ping Juste at juste@peopleperhour.com or tweet @JusteSem.

Planning ahead for your promotions

heather turnerThis week’s guest blog is from US based social media and marketing expert Heather Turner, “Chief Logroller” at Forfeng Media. Here Heather helps you plan your social media calendar for holiday events and special promotions.

The time to start planning ahead for your promotions throughout the year, is best done in slow season when you actually have a little down time, a little space to actually think and work on your marketing for the upcoming year.

Developing a social media and content calendar in advance is key to getting promotions out in an stress free, and timely manner so you have the best chance for a journalist to pickup an event or special for a story, and to make sure you work any kinks out of the special or offer in advance. If you are doing specials in conjunction with other area businesses, i.e. a discount at a local restaurant in conjunction with a stay, or free or ½ price tickets to a museum, for example, as part of your packages, it’s best to be able to make those connections and iron down the details as far ahead in advance as possible. When making joint package deals its very important to stress to the partnering business that they will be getting a lot of free publicity out of it. Working some numbers up, and letting them know where and how you will be promoting it, and them, is leverage for getting you a better deal on a partnership offer or discount.

If you are hoping to get your special or offer picked up by the news for inclusion in a newspaper or magazine, be cognizant of the fact that the lead time for both is very different. A newspaper generally needs several weeks leads time to run an article. Monthly magazines generally need three to six months.

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Realistically any unique specials or promotions should be up online on your website at least 6 months prior to the actual event. If you send press releases out about it, it should be send out at least 4 months or more prior. Advertising them on social media should start being pushed out at last 3 months prior, 2 at the very latest.

If you have something that you know will book up and sell out in advance, advertise it on social media at least 4 months in advance so that if you get the inevitable cancellation or two you have time to rebook it. Developing the social media calendar will help you keep on track for when you are scheduled to start promoting your specials.

Specific Holidays, Christmas, Valentine’s Day, Father’s Day and Mother’s Day are generally high traffic days for lodging packages, and many potential guests do like to plan ahead for those. You may want to consider starting to advertise these on your social media channels a little earlier than the rest of your other packages.

Posting your specials on social media should not be done more than once a week, each post should be unique, have an appropriate and inviting picture accompanying it (make sure you either own the photograph or image, have permission to use it or have purchased it from a legitimate stock photo source), and be written in a way that utilizes the soft sell approach.

As an example of the soft sell post: Father’s Day is coming up soon. What better way to thank your Dad for being there for you and your family then treating him to a weekend away from it all. Our special Father’s Day Package includes a full day of golf at the historic Beach Head Golf Club, followed by a day on the water fishing for Bass on Lake Bestinach. For more information about this special Father’s Day package please visit http:thejanedoeinn.com/fatherdayspecial.

VS. the hard sell post:  Father’s Day Package, June 18-19, Package includes 18 holes of golf, cart included. River tour with Bass fishing instructor, $360 for the weekend D.O.. Exclusions apply. Book Now at 800-555-1212.

Make sure to keep your social media calendars from previous years, and note when you have gotten the most traffic and bookings for each previous year on them. You should also include anything of note that happens during the time your packages have happened. The Christmas of 2013 had a horrible snowstorm resulting in cancellations, Easter of 2011 had a travel ban, etc. Long term this helps you better plan for next year, as well as being able to look back and see what previous years results were based on what you did for marketing as well as any external events that may have happened that were outside of your control.

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Share the love

freetobook heartIf you love something, wouldn’t you want to tell everyone about it? Thanks to all the great feedback we receive, we already know that our thousands of Freetobook customers all over the world are amazed by the great stuff our technology empowers them to do. Now you can easily share your enthusiasm for Freetobook.

When you log into your Freetobook profile you’ll see this new button at the top of every page:

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Clicking on it will allow you to:

  • send a message via Twitter
  • post on Facebook
  • send an email

You can either send a pre-written declaration of love for Freetobook (e.g. “We love using freetobook it’s simple free and easy, get yours at www.freetobook.com”) or delete our version and write your own.

New Facebook booking app

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facebook app

With 845 million active users, Facebook is becoming an ever-more useful way of reaching new customers and generating more revenue. If you already have a Facebook business page, Freetobook can now create a Facebook booking page for you as well. This will allow you to:

  • Display great photos of your property.
  • List all your property information and room descriptions.
  • Display your location on a Google map.

And most importantly of all…

  • Link to your booking engine, providing easy online booking direct from Facebook.

You’ll find this great new functionality by logging into your profile and clicking on a new tab called “Social.”

Learn more by watching this short video:

Are you on the same page as your customers?

With nearly a billion users on facebook there’s a good chance a few of your current or potential customers are on it and they’ll be looking for your property.

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facebook app

Facebook business pages have been around for some time now so if want to be on the same page as your customers then look into getting a facebook page (link below).

If you already have a page then you will be pleased to know freetobook will soon be launching a facebook app to help you:

 

Continue reading “Are you on the same page as your customers?”

Pinterest booking link

Generate bookings from your Pinterest pins with freetobook booking button link.

Add your online booking link to Pinterest with freetobook. Pinterest is all about images, so have a great image ready to upload, something with the “wow factor”.

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Pinterest gets freetobook booking link

Log into freetobook and upload the image to your image Gallery (it’s in your Profile tab under Images), select the category “Pinterest” from the drop down menu. You can have as many images as you like in each category.

Continue reading “Pinterest booking link”

Managing your online reputation

Internet Symbol by MickyManaging your online reputation

Why bother?

  • People now research trips, make decisions and share experiences online via social media.
  • 75% of customers now cite reviews as being influential.
  • More and more people are using social media platforms, like Twtter and Facebook, so review information moves at ever greater speed

Continue reading “Managing your online reputation”