3 Things You Need to Know About Mobile Bookings

smart_phone_okalkavanEvery day, more and more people are using iPads, iPhones, Androids etc to book hotels and B&Bs.

Pretty soon more people will be booking travel via mobile than on old-fashioned desktop computers. Google – the (current) kings of all things search – regularly produce stats on the growth of mobile. Here are some of the most eye-catching latest figures:

(1)   Almost half (47%) of all travellers now start their travel planning from a mobile device.

(2)   Today, 40% of leisure travellers and 36% of business travellers use mobile search engines to find hotels and book overnight accommodation.

(3)   By the second quarter of 2013, travel-related search queries will increase by 68% from smartphones and 180% from tablets. As you can see here…

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But perhaps most important of all is the news that far more last-minute bookings are made these days from mobile devices than desktop computers. Properties whose websites are not optimised for mobile are missing out these bookings, since, according to Google, 36% of last-minute travellers said that difficult mobile navigation is the main deterrent from booking…

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So don’t put it off any longer. Get a mobile-optimised website and a mobile app today. You know it makes sense!