TripAdvisor is a Booking Website – Are You a Winner?

Make no mistake, TripAdvisor is a booking website.

Get Online bookings on TripAdvisor
TripAdvisor and Online Bookings

It started off being only about reviews. But you just have to browse it for a few minutes these days as a customer to see that it’s encouraging you to check availability and make online bookings at every turn.

How has this come about? Over the last six months or so, TripAdvisor have been busy developing software that can connect rates and availability to a vast array of booking systems and online travel agents. These links facilitate live rates, availability and booking on TripAdvisor itself. It’s pretty clear (to us at least) that they want every property in the world to be bookable on their website and to do this they have made the connections to as wide a variety of systems as possible.

What does this mean to property owners? Well, one thing is certain: if you don’t have some way to feed your rates and availability to TripAdvisor, you will lose bookings to properties that can. You will not be included in many of the searches customers perform on TripAdvisor and this means that you, the unconnected, will lose bookings to the connected. To win, you have to make sure you are one of the connected.

There is no excuse for missing out. Because TripAdvisor has connected with a massive range of booking engines, every property in the world will be able to get bookings from it. You only have to pick a system and get online. As for cost, TripAdvisor will charge on a pay-per-click basis for clicks through to whichever booking engine you’ve chosen.

So don’t let any more TripAdvisor bookings slip through your fingers or leak out to the property nearby. Get connected via freetobook today.

For More details click here – TripAdvisor Pay Per Click advertising connection

 

 

TripAdvisor is becoming a Booking Website

8 Things You NEED to Know about the TripAdvisor Changes

Are you up to speed with the changes at TripAdvisor? Not knowing could lose you bookings.

TripAdvisor is Changing into a Booking Website. If you don’t have online booking you can lose bookings that you used to get from TripAdvisor.

  1. TripAdvisor is now a booking website, you can check live rates and availability.
  2. TripAdvisor will soon be advertising on TV just like other booking websites.
  3. The TripAdvisor home page (Image Below) now asks for a destination and your travel DATES.
  4. If you are on TripAdvisor looking for somewhere to stay they will show you availability and rates from Booking.com, LateRooms, Expedia, your property etc….
  5. You can now advertise your own direct availability on TripAdvisor next to the OTAs(Video Below)
  6. If you don’t work with any of Booking.com, LateRooms, Expedia and you don’t advertise your own availability on TripAdvisor you will lose bookings you used to get from TripAdvisor.

What do you need to do to get your rates and availability on TripAdvisor ?

  1. You need an online booking system that can connect with TripAdvisor.
  2. Alternatively you need to work with an Online Travel Agent (OTA) like booking.com that will advertise your availability on TripAdvisor.

TripAdvisor Show Prices button

Here is a short video to show you how to add rates and availability to you TripAdvisor page using your booking system.

Click Here to see the Video

As TripAdvisor grows their booking strategy you can expect more and more links to the booking process. It is likely that more of the page space on TripAdvisor’s website will be devoted to directing the customer to rates and availability.

This is a copy of the TripAdvisor home page, as you can see its asking for a destination, arrival and departure dates so they can show you rates and availability.

TripAdvisor HomePage

TripAdvisor Pay Per Click advertising
TripAdvisor Pay Per Click advertising

 

 

TripAdvisor book now button for direct bookings

Direct commssion free bookings on Trip Advisor

Just mention the name “TripAdvisor” to independent businesses and you are guaranteed to get some interest. Businesses have to take a pragmatic view when considering what tools and partners they need to make themselves more successful.

TripAdvisor book now button
TripAdvisor Show Prices button can link to your property

TripAdvisor is without doubt a very powerful influencer for your customers because it helps them gather information from other customers i.e. people just like them. Lots of studies have shown that people value and trust the advice of friends and family far more than anything else. That’s not new, since time began we have always asked for the advice of those closest, those who you trust.

Like most things on the internet it’s not perfect but that doesn’t lessen it’s importance to your customers. Good businesses engage with their customers, listen to their feedback and react accordingly and TripAdvisor provides one of the platforms to do that. Time invested in that is money well spent because it’s highly visible and highly searchable. Managing your reputation is critical in this increasingly connected world.

Many businesses rely heavily on their reviews to attract new customers and now there is a way to get direct bookings, not just referrals, from your TripAdvisor page. It’s not free but then TripAdvisor is not a charity, it provides a service to you and your customers.

You can place a direct link to your booking engine on your profile and every time a customer searches your availability you pay TripAdvisor – a Pay Per Click (PPC) advertising model where each search is a click. The service is currently only offered on a wholesale basis i.e. individual properties can’t do it themselves they have to go through a service provider and properties do not need a business listing.

The direct link is valuable because customers are usually at the end of their purchasing cycle when they are looking at your profile….so they are ready book. When you consider all the marketing that has preceded that point i.e. providing a service that encourages reviews, advertising in different places etc. you can see that you are about as close to “closing the sale” as you will ever be. That’s where you have to make it easy for the customer…..search and book here!

The service is offered on a 3 month trial basis. TripAdvisor will give you a cost per click and estimated budget required for those 3 months based on their history of your page. How do you know you’ll get value for money? Well, you don’t at the outset, but at freetobook we will track and monitor every search and booking to give you a definitive return on investment. It’s that level of information that gives you the control to make a 100% informed decision on your marketing spend. If you have already invested heavily in your marketing this is well worth a try.