Google Mobile Friendly deadline

Mobile friendly deadline
Google Mobile Friendly deadline

In a candid announcement a few months back Google let the world know that mobile friendliness has a deadline. From the 21st April onwards Google will actively favour mobile-friendly websites in mobile searches. If your website is mobile-friendly it is likely that you will rise in Google search results for mobiles as those that aren’t slip down the ranks.

Mobile-Friendly tag on Google
Mobile-Friendly tag on Google

In their words “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” The Google announcement can be found here

This makes total sense, Google is in the business of delivering high quality relevant searches to their customers. If a customer is using a mobile device they will want to see mobile-friendly websites above the websites that do not look good on mobile devices. As a useful guide Google has made free tool to check if your website is mobile-freindly click here to check your website.

Mobile-Friendly websites for hotels
Get a great mobile website

Accommodation businesses should look to be mobile-friendly before the 21st April. There is help at hand with freetobook mobile website and mobile booking. Our mobile websites are continually updated for the latest mobile versions and they update when you change your details in your freetobook account.

For more information on Mobile websites on freetobook click here or watch the video below.

Google Mobile-Friendly websites

Mobile friendly website
If you get this your website is mobile friendly

If Google speaks we all have to listen and when the world’s search giant lets us know that it now labels websites as “mobile-friendly” the message is clear. (read Google announcement)

Labeling websites as mobile-friendly will help Google rank them higher for users on phones. The message from Google is loud and clear so any late arrivals need to get serious about mobile. Simply put there is now a penalty on Google for not having a mobile website.

Not Mobile Friendly
You don’t want to see this message ! It’s bad news.

Google says “Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone. “

 

Google now offers a free tool to check if your website is mobile-friendly. Check your website here.

Frankly, it’s frustrating to visit a website with a phone and have to scroll to find things, read tiny print and wish that your fingers were the size of matchsticks as you try to click the correct link or back track from the wrong link.

Elegant, simple, mobile booking solutions have been part of freetobook from our birth. It’s easy and low cost to get your website and booking process mobile.

Mobile websites for accommodation providers need to designed specifically for accommodation, you need something that fits your business. All our mobile sites are automatically updated when you update your details in freetobook.

 

 

Mobile bookings : Your 4 point check list

Mobile booking optimisation for accommodation owners

Mobile Hotel Website
Mobile Hotel Website – Torcroft hotel

Ownership of smartphones is growing and so are mobile bookings. Mobile bookings grew at 20% in the first half of 2014. Smartphones and tablets now account for 21 percent of hotel bookings with OTAs (online travel agents) taking most of the growth *

Here is a handy four point check list to tick off and make sure you are getting your share of mobile bookings. The longer you leave it the more bookings you could be losing.

1) Your website : Is your website optimised for mobile phones ? Visit your website now and find out if it automatically redirects to a mobile version. If not then customers will be lost because as they give up trying to navigate a full size version on a small screen.

Mobile traffic growth
Mobile traffic growth

2) Speed and size: Yes, this is a case where size matters, big images on your website will take too long to load on a small mobile. Customers get bored waiting, give up and go somewhere else. Mobile websites are more than 70% more likely to convert bookings on a Mobile device and nearly 50% of customers will never come back if they have had a bad experience on a non mobile website.

3) Elegant and Simple wins: You need to cut down on the clutter, remove unnecessary content and keep the most important information at or near the top of the page. One good image coupled with simple easy buttons to access the vital information leading to a booking.

4) Mobile Booking engine: There is absolutely no point in having a mobile website without mobile optimised booking engine. The booking functionality needs to work on a mobile phone in just the same way your website needs to be optimised. The booking process should be fast, simple and elegant that’s what leads to more mobile bookings. Visit your website with your mobile phone and make sure the booking process changes when you try to make a booking on your phone.

It’s not difficult or expensive to get a mobile website and mobile booking engine our technology has been powering mobile bookings for years make sure you are not missing out.

Mobile Booking for accommodation  Freetobook Plus Services
Freetobook customers can easily add mobile services to their account in the TAB “Plus”

 

 

 

Mobile websites for hotels

 

Video showing how a good mobile website and a good mobile booking should and can look for accommodation owners all over the world.

* 2014 Travel Flash Report by Criteo

Mobile hotel bookings grow

Mobile hotel bookings keep growing…

Mobile Hotel Websites
Mobile hotel booking

Here at freetobook we keep an eye on industry trends and an even closer watch on trends within our own booking systems.. with thousands of accommodation owners using freetobook we have an insight into trends and that can help you improve your direct bookings.

Freetobook is a highly advanced mobile friendly internet booking system which enables all our customers to maximise their mobile bookings.

7 Mobile Booking Trends you need to know about

1. Over 10% of all availability searches on property websites are using a mobile or tablet (freetobook)

2. Mobile traffic has (in the last year) grown over 10 times faster than desktop visits (freetobook)

3. In the last three months 61% of email opens in the USA were on a mobile or tablet.

4. 25% of smartphone owners booked hotels using their smartphone

5. More than half of all travellers researching their travel plans on their smartphone

6. This year over 1 Billion people bought smartphones

7. Over 50% of all phones sold are now smartphones

Most research is now showing that customers are using multiple devices to book and research travel its fair to say the touch points with customers are diverse in time, browser and device.

Mobile Hotel Bookings
Mobile Bookings for hotels

One of my favourite quotes is “Five minutes here, two minutes there, and I booked a trip without taking a huge, long chunk of time to plan everything.” (Google 2013 Traveler report)

Freetobook has the flexibility and advanced functionality across mobile platforms so your customers can book on any device, this means you won’t lose bookings as the world of mobile changes and customers habits morph, freetobook moves ahead.

Google has recently released their 2013 Traveler report which shows Mobile booking trends and broader traveller attitudes and behaviours. For anyone interested in how travellers are interacting with the internet Google’s report is a must read. I have enclosed a link to it at the bottom of the page. Find out more about a freetobook mobile website and mobile bookings

Watch the freetobook video below and see what mobile booking can look like for your customers.

Google research study on the 2013 Traveller – get your report on this link