Google Mobile-Friendly websites

Mobile friendly website
If you get this your website is mobile friendly

If Google speaks we all have to listen and when the world’s search giant lets us know that it now labels websites as “mobile-friendly” the message is clear. (read Google announcement)

Labeling websites as mobile-friendly will help Google rank them higher for users on phones. The message from Google is loud and clear so any late arrivals need to get serious about mobile. Simply put there is now a penalty on Google for not having a mobile website.

Not Mobile Friendly
You don’t want to see this message ! It’s bad news.

Google says “Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone. “

 

Google now offers a free tool to check if your website is mobile-friendly. Check your website here.

Frankly, it’s frustrating to visit a website with a phone and have to scroll to find things, read tiny print and wish that your fingers were the size of matchsticks as you try to click the correct link or back track from the wrong link.

Elegant, simple, mobile booking solutions have been part of freetobook from our birth. It’s easy and low cost to get your website and booking process mobile.

Mobile websites for accommodation providers need to designed specifically for accommodation, you need something that fits your business. All our mobile sites are automatically updated when you update your details in freetobook.

 

 

Mobile hotel bookings grow

Mobile hotel bookings keep growing…

Mobile Hotel Websites
Mobile hotel booking

Here at freetobook we keep an eye on industry trends and an even closer watch on trends within our own booking systems.. with thousands of accommodation owners using freetobook we have an insight into trends and that can help you improve your direct bookings.

Freetobook is a highly advanced mobile friendly internet booking system which enables all our customers to maximise their mobile bookings.

7 Mobile Booking Trends you need to know about

1. Over 10% of all availability searches on property websites are using a mobile or tablet (freetobook)

2. Mobile traffic has (in the last year) grown over 10 times faster than desktop visits (freetobook)

3. In the last three months 61% of email opens in the USA were on a mobile or tablet.

4. 25% of smartphone owners booked hotels using their smartphone

5. More than half of all travellers researching their travel plans on their smartphone

6. This year over 1 Billion people bought smartphones

7. Over 50% of all phones sold are now smartphones

Most research is now showing that customers are using multiple devices to book and research travel its fair to say the touch points with customers are diverse in time, browser and device.

Mobile Hotel Bookings
Mobile Bookings for hotels

One of my favourite quotes is “Five minutes here, two minutes there, and I booked a trip without taking a huge, long chunk of time to plan everything.” (Google 2013 Traveler report)

Freetobook has the flexibility and advanced functionality across mobile platforms so your customers can book on any device, this means you won’t lose bookings as the world of mobile changes and customers habits morph, freetobook moves ahead.

Google has recently released their 2013 Traveler report which shows Mobile booking trends and broader traveller attitudes and behaviours. For anyone interested in how travellers are interacting with the internet Google’s report is a must read. I have enclosed a link to it at the bottom of the page. Find out more about a freetobook mobile website and mobile bookings

Watch the freetobook video below and see what mobile booking can look like for your customers.

Google research study on the 2013 Traveller – get your report on this link