Google HPA manager

Google Hotel Price Ads (HPA)

Google HPA
Google Hotel Price Ads (HPA)

News is out that freetobook are working on a connection which will enable accommodation providers to connect their availability to Google Hotel Price Ads. All customers using freetobook with nightly rates will be able to participate including hotels, apartments, guest houses, inns, bed and breakfasts, hostels, campsites and many others using nightly rates.

In the past Google HPA was only available to big hotel chains, Online Travel Agents (OTAs) and digital marketing organisations. Here at freetobook we like to smash through barriers and open up the best marketing technology to everyone, making more distribution channels available on an optional basis to our customers across the world.

Google Maps Hotel Price Ads
Google Maps Hotel Price Ads

When completed your freetobook diary will be able to feed rates and availability to the whole of the Google network giving you fantastic global marketing access. This service is on an opt-in basis without any tie-ins so you are free to try it out and calculate your return on advertising investment. Bookings that you receive from the service will be direct bookings and you will be able to pay per click for advertising on the Google HPA service.

Google HPA is different from Google Ads. The main difference is that Google HPA can link to your availability and direct bookings can be made there and then. Customers on Google will be able to see which accommodation is available at what price and make a direct booking. Unlike Google Ads you do not bid on keywords with Google HPA the placing of the adverts will depend on Google and their bidding system.

Where will my Google HPA adverts show ? You will be able to show on Google Maps,

Google HPA 3 pack
Google Hotel Price Ads

Google Local, Google+, and the new Google “three-pack” on AdWords. You can see some of the examples of where the adverts show in the pictures on this blog. All the best technology changes and improves and Google is a great example of this, so whilst we can say where the Google Hotel Price Ads show now we can also be sure that this will change and improve with time.

 

A short video with a flavour of the Google HPA service

 

Customers already using freetobook can pre-register for Google HPA in their TAB”Plus” under “Your Ads” on the orange bar.

Google HPA metasearch manager
Freetobook metaseach manager

Google Hotel Finder doesn’t find many hotels

Google Hotel finder needs to catchup with TripConnect

I recently wrote an article on tnooz the travel technology news magazine. (link here) All about how TripConnect is far better than Google PayPerClick for independent hotels and Bed and Breakfasts.

A reader replied to tnooz suggesting the article was ALL wrong ! Claiming I had confused Google CPC (CostPerClick) program with Hotel Finder bidding program and that Google was the first Metasearch engine to connect to hotel’s CRS.

Google PayPerClick vs. TripConnect
TripConnect PayPerClick vs Google

He makes a fair point in that there are two systems but I have certainly not confused them. The article is about independent hotels and guest houses and Google Hotel Finder is only available to OTAs and hotel chains. Google have not connected to the properties directly so independent individual properties cannot use their Hotel Finder. The equivalent product on Google is therefore straight CPC campaign.

There is therefore no confusion, TripConnect advertising has to be compared to Google standard CPC for independent properties because Hotel Finder is not available to these properties. (in some senses that is the point of the article) TripConnect connects hundreds of thousands of independent properties with plans to connect millions. These properties currently have no way of participating in Hotel Finder. Why is Google ignoring this market ?

The complainer ends the complaint suggesting that Google post a response. I for one would certainly welcome a response from them, I think there are some major advantages to the Hotel Finder system if only they would connect more broadly. Google are missing an enormous opportunity to earn click revenue and I welcome a reply as would millions of property owners that would be delighted to hear a response from Google Hotel Finder.