Tag Archives: marketing

Why it pays to sleep around for B&B owners

A Guest Blog by Heather Turner at Forfeng Media. I wrote a post a while back about Viewing your restaurant from a customers perspective, and it occurred to me after spending a weekend away at a very nice B&B, to wonder … Continue reading

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Accommodation photography

As the old saying goes, a picture is worth a thousand words…. It only takes a quick glance for someone to evaluate what they see and form a positive or negative judgement. In fact, studies have shown that the viewer … Continue reading

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What’s your digital footprint?

As a property owner, what’s your digital footprint? US based marketing guru Heather Turner, Forfeng Media provides some great tips and cautionary tales. Facebook Posts: Make sure your posts are locked down to friends only, if you want to keep your … Continue reading

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Back to Basics

Well done, you’ve made it to the end of the busy summer season.  Take a breath but then start planning for next year.  Guests are already thinking ahead to next year’s holidays so you must too.  If you have forgotten … Continue reading

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Planning ahead for your promotions

This week’s guest blog is from US based social media and marketing expert Heather Turner, “Chief Logroller” at Forfeng Media. Here Heather helps you plan your social media calendar for holiday events and special promotions. The time to start planning … Continue reading

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What’s Your Unique Selling Point?

USPs are all the rage these days, because they make you stand out in an increasingly crowded marketplace. Given how full of character – and, yes, “quirky” even! – B&Bs and guest houses can be, they’re in a great position … Continue reading

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Winning Images – Part 1

Great Visuals Sell Accommodation Big hotel chains have the largest marketing budgets, so their websites must always be the ones that attract the most attention. Right? Wrong. In the USA recently, it’s the websites of smaller, boutique hotels – and … Continue reading

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VisitScotland Update

freetobook connecting with VisitScotland One of the most exciting things on the horizon for freetobook is our new connection with VisitScotland. VisitScotland has a new accommodation search system that allows all B&Bs, guest houses, small hotels etc in Scotland to … Continue reading

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How To Manage Your Online Reputation – Part 1

  Iain shares some thoughts on the best ways to engage with your customers online and how to turn good service into sales. Everyone seems to be talking about ORM. You could even say that right now ORM is one … Continue reading

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More bookings for Elgin B&B via Freetobook channel manager

Case Study: Freetobook’s channel manager brings more bookings to Ardgye House B&B in Elgin. In the current economy, many independent accommodation providers know all too well the importance of getting new business. It’s a challenge, especially if you can’t afford … Continue reading

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