Get together and win

Is your local association or marketing group doing enough for you?

Together for accommodation ownersOnline booking is just getting easier and more accessible to everyone. It’s great to see associations and marketing groups looking to improve their websites and the profitability of their membership.

Local association and marketing group websites tend to generate a lot traffic because they are the best source of local information (search engines like this), but do they really capitalise on all those visitors. If the huge growth of budget hotels and online travel agents is anything to go by you would have to say these local websites are failing to deliver what their members need most…direct commission free bookings.

together group website
together was our best decision

Why are they losing out on these bookings, because they are not offering their visitors what they want…the ability to search availability then compare properties, locations and prices, and make bookings. We all know customers want choice, value and convenience when shopping for accommodation online hence the global popularity of the OTAs.

That’s the problem, here’s the solution – get your area website set-up to take bookings for your members. To set this up quickly and cheaply you need a booking system that is accessible to all, quick to set up and easy to manage. Our solution at freetobook has been

Grow your accommodation group with together
Grow together and expand your association

simple and inclusive, the internet booking engine is free to use, quick to set-up (couple of hours) and easy to manage. Members can still run their existing booking systems if they want .. we do not mandate that they have to use freetobook exclusively and there’s no tie-ins. So the cost of entry is just a few hours time for members … a fair price for commission free bookings?

Proven benefits of working better “Together” include:

1) being able to categorically show members that they are “in profit” from their membership

2) reduce commissions paid and raise the long-term positive profile of the group/area

3) expand the membership of the group and directly increase their profitability

4) keeping bookings within the group means more bookings for all and easier referrals

Website visitors want to book online on your website and your association or group website, can you and your association afford to sit on your hands and do nothing ?

Find out more with examples of existing “together” websites

Case study of Fort William Bed and Breakfast group

Video showing how “together” can work for you

Together case study – How to get a group accommodation website

How a group of B&Bs got Together.

together by freetobook
get together as an accommodation group

Keeping bookings in the community and working together with nearby accommodation businesses has never been easier or more profitable. A small group of Fort William Bed and Breakfast owners got together and use the freetobook software, here is their story.

In their own words…..

together fort william accommodation group
Fort William marketing Group get together

“Together has contributed dramatically to the expansion of the group and to the individual profitability of our members. Without exception, all of our members have gained a substantial value of commission free bookings directly and measurably.”

This is powerful stuff.

Together: provides a live booking website showing rates and availability for all of the group with direct commission free booking….“an almost perfect match for a number of reasons”.

1) All availability for the group can be accessed through a single search. “helping guests save time …. and increasing booking retention within the group”

2) By adding the group search facility to their website they “transformed their group site with almost no cost into a fully functional mini OTA (online travel agent)”

3) All members update availability using their freetobook account so maintenance and upkeep is easy.

4) The Together fees are fixed keeping each member’s annual cost to a minimum…. “we know in advance the cost of maintaining our market advantage…as the group grows individual costs go down !”

The group has gone from 8 local B&Bs to 26 members. With other guest houses in the area wanting to join as they became aware of the benefits in a cooperative approach. “As group members reduce their reliance on the OTAs … we will continue to reap the rewards of the best decision the group has made to date !”

Fort William Marketing Association Case Study with freetobook together online booking

 

freetobook together system for group booking of accommodation providers

Together the video on youtube

The Benefits of Getting “Together” in Torbay

Accommodation associations the length of the country are benefiting from freetobook’s innovative “Together” product, which allows them to market themselves more effectively as a group.

getTogetherTopLogo-click-for-videoIt’s already revolutionising life for members of the Fort William Accommodation Marketing Group (FWAMG) up in the Highlands. Now it has also been adopted by the Torbay Booking Association down in Devon.

The Torbay group consists of over 20 hotels, B&Bs and guest houses, ranging in size from 6 – 14 rooms. Their new “Together” site, which went live last week, is called www.torbaybooking.co.uk

Now these small, individual properties will no longer have to go it alone in an increasingly competitive world where big budget chains dominate more and more. Thanks to “Together”, they’ll be able to benefit from strength in numbers and take advantage of all these innovations:

(1) Increasing conversions by giving customers a fully functional booking engine

(2) Bookings are kept and shared within the group

(3) If members are full, they can see who else is available

(4) They can track bookings through their “Together” booking engine

(5) They can also track the success of any marketing campaigns

And, best of all…

(6) All bookings are commission-free!

Scotland’s Best B&Bs and the Ayrshire Bed & Breakfast Association are also using our terrific “Together” product. You can find out more about it HERE

Fort William B&Bs get “together”

More “togetherness” thanks to freetobook

Wasn’t there a hit song out a few years ago called “Better Together”? Don’t know, off the top of my head, who sang it, but here at freetobook, we’re all about “togetherness” too, and it’s one of the main things that’s helping our customers go from strength to strength.

FWAMGWhen we talk about “togetherness”, though, we’re talking about a lot more than just a warm, fuzzy glow of cooperation. An affordable product unique to freetobook users, TOGETHER is specifically designed to enable smaller businesses to market themselves more effectively as a group, as you can see HERE.

The latest group of forward-thinking accommodation owners benefiting from our TOGETHER product is the Fort William Accommodation Marketing Group (FWAMG), who’re using it improve their current website and booking process.

“Using freetobook’s TOGETHER was a no brainer as far as the members of FWAMG were concerned. We had already benefitted from freetobook individually. This new product gave us an affordable opportunity to collectively generate additional commission-free bookings whilst maintaining the local identity that is so important to us and our visitors”

–  Andy Keen, Chairman, FWAMG

So what do the Fort William folk get from TOGETHER? Here are the benefits:

1. They can offer their customers a fully functional online booking engine that increases conversions on their group website

2. Members using freetobook don’t need to update any other system

3. Each member can track the bookings through their “Together” booking engine

4. Bookings are kept and shared within the group

5. It’s a real marketing asset for the group, tracking the success of any marketing campaigns

6. If members are full, they can use the booking engine to see who else is available

7. It’s a great resource and benefit to offer and attract new members to the group

8. No technical knowledge is required…we do the clever stuff!

And, best of all…

9. There’s no commission on any bookings!

Well done to FWAMG for getting it up and running in under a month! You only have to look at their great site HERE to know that the future really is “Better Together.”

Get Together with a group of properties using freetobook

It pays to get “together”

online group booking website
together you get more

With “together” a new solution by freetobook, properties can can easily co-operate to maximise their bookings. It’s great for associations, tourism groups, destination marketing and anyone else that just wants to get together. You can even use it for an independent chain of properties.

All you need is a group of properties that want to work together and we will build a website for your group. We will provide the customised graphics to brand it, we will host it for you and best of all we will provide a professional booking system to generate bookings for your group.

We all know it’s easier to stand out and get noticed as group. Getting a bookable website for your group makes perfect sense in terms of marketing and as a long term asset that you can invest in and grow over time. That’s why it pays to get together.

together online booking systems by freetobook
get together video

Collaboration pays with more bookings. From time to time properties get fully booked, so it makes sense to keep the booking within your group. When one is full the chances are that some of the others have accommodation available. This makes the customer’s life easy and means you don’t lose any bookings – more bookings for the group means more bookings for each member. Nothing wasted, nothing lost – that’s why it pays to get together.

We already have a few examples (check out our blog articles) on Ayrshire Bed and Breakfast Association and Scotland’s Best B and Bs – we welcome more co-operating groups.

You know it pays to get together: Find out more and tell us about your group. Contact Iain or Craig by email or phone. Contact details at the bottom of freetobook homepage.

 

 

 

 

Scotland’s Best B&Bs select freetobook

Scotland’s Best B&Bs – a highly regarded group of nearly 100 bed and breakfasts, all rated 4- or 5-star by VisitScotland– have awarded Freetobook a major contract to provide commission-free online booking. www.scotlandsbestbandbs.com

Scotlands best  bed and breakfasts
Scotland’s Best B and Bs

Freetobook’s technology enables customers to select from any of the available properties on the group’s website and book them immediately. Thanks to us, Scotland’s Best B&Bs are now open for business throughout the world, 24 hours a day. No potential booking need slip through their fingers just because someone couldn’t answer a phone or reply to an email enquiry. As you can well imagine, a small B&B group like this one doesn’t have enormous resources, so Freetobook’s agency solution is ideal for its members. Set up costs are minimal and bookings are commission-free.

visitEnglandFreetobook has several similar group projects under development, helping independent properties harness the power of cutting-edge technology and benefit from strength in numbers.