Google business page – why NOW ?

Google business pages for accommodation owners, claim yours today.

Your accommodation business with a Google business page
Get your Google business page free

A Google business page is a big free internet opportunity for independent accommodation businesses and it’s probably the most important one.

Why? Google uses the information for Google searches and on Google maps. Millions of customers use Google maps everyday and tens of billions of accommodation searches take place on Google every month.

It’s big, it’s free and it gets you seen and it also improves your listing on Google searches. In a related blog we show you how to get your Google business page.

Craigend bed and breakfast on Google business
Craigend Bed and Breakfast Google business page

Still not convinced ?

7 reasons why you need a business page today

1) Get your page before anyone else does

Someone else might register a Google business page in your name. You want to claim what’s yours so get ahead and register it for yourself so you have control over your business page.

2) Get found on Google Maps

Google maps is massive on mobiles and at the top of searches. Millions have downloaded their map app so why not get yourself on the map and catch more potential customers. The vast majority of accommodation businesses will have websites but if you don’t, then a Google business page is even more important.

3) Google make it easy to look great

It’s not just your address and contact details. You can make your page beautiful and ensure you stand out and shine, displaying your best features. Upload your best photos, descriptions and video. Google will make it all look great with their page layout and enhanced street view.

Mobile Google business page
Craigend B&B Mobile Google business page

4) Mobile is key

Google maps is one of the most downloaded mobile phone apps in history and most mobile users make extensive use of these maps on their phone. Your business page ensures you are listed

in the mobile Google map app, next to your neighbours…. who might be ahead of you!

5) Search engine optimisation

It’s a fact, your search engine ranking is improved when you have a Google business page making it easier for customers to find and book you. Your Google business page helps your search engine ranking for various local and generic searches.

6) Use Google Plus to connect with your customers

Get a Google plus account and use it on your business page to share news and engage with customers, tell the world about what you are up to and manage your reputation.

7) Business of the future

It’s expected that Google will soon launch new ways for customers to access accommodation businesses and do bookings. Your business page will be the keystone of your visibility for booking capability in future. It’s easy and quick – so make yourself accessible now, it’s also Mobile, Social and Local…. and yes, it’s FREE!

I would like to get my Google business page show me how.

Don’t forget to add yourself to our Google+ account, our facebook page, twitter or register for our emails.

Google Hotel Finder doesn’t find many hotels

Google Hotel finder needs to catchup with TripConnect

I recently wrote an article on tnooz the travel technology news magazine. (link here) All about how TripConnect is far better than Google PayPerClick for independent hotels and Bed and Breakfasts.

A reader replied to tnooz suggesting the article was ALL wrong ! Claiming I had confused Google CPC (CostPerClick) program with Hotel Finder bidding program and that Google was the first Metasearch engine to connect to hotel’s CRS.

Google PayPerClick vs. TripConnect
TripConnect PayPerClick vs Google

He makes a fair point in that there are two systems but I have certainly not confused them. The article is about independent hotels and guest houses and Google Hotel Finder is only available to OTAs and hotel chains. Google have not connected to the properties directly so independent individual properties cannot use their Hotel Finder. The equivalent product on Google is therefore straight CPC campaign.

There is therefore no confusion, TripConnect advertising has to be compared to Google standard CPC for independent properties because Hotel Finder is not available to these properties. (in some senses that is the point of the article) TripConnect connects hundreds of thousands of independent properties with plans to connect millions. These properties currently have no way of participating in Hotel Finder. Why is Google ignoring this market ?

The complainer ends the complaint suggesting that Google post a response. I for one would certainly welcome a response from them, I think there are some major advantages to the Hotel Finder system if only they would connect more broadly. Google are missing an enormous opportunity to earn click revenue and I welcome a reply as would millions of property owners that would be delighted to hear a response from Google Hotel Finder.