Tag Archives: direct bookings

Direct Bookings vs OTA Bookings

Grow your direct bookings whilst using the OTAs How much more of the “booking cake” can the OTAs (Online Travel Agents) take and how much bigger is the online booking sphere getting? They’re both interesting questions we continue to ask … Continue reading

Posted in bookings, channel management, cooperation, digital marketing, marketing, OTAs, together | Tagged , , , , | 13 Comments

Great, Gratis and Glorious digital marketing ideas to boost direct sales

Our guest blog and interview is with Frederic Gonzalo, founder of Gonzo Marketing. With over 19 years of experience in the travel and tourism sphere, he is passionate about marketing and communications. Frederic recently attended the EyeForTravel event in Miami as … Continue reading

Posted in digital marketing, facebook, marketing, mobile, online, OTAs, sales, social media, technology, tips, tourism, TripAdvisor, website, winning strategies | Tagged , , , , , , | Leave a comment

Get together and win

Is your local association or marketing group doing enough for you? Online booking is just getting easier and more accessible to everyone. It’s great to see associations and marketing groups looking to improve their websites and the profitability of their … Continue reading

Posted in bookings, cooperation, group booking, hospitality associations, marketing, mobile, technology, together, website, winning strategies | Tagged , , , , , | Leave a comment

6 Secrets to OTA success

Learn the 6 secrets to OTA success Knowing the secrets of success with the Online Travel Agents OTAs can boost your direct bookings. Their web coverage is so massive that any single property will find it hard to get noticed … Continue reading

Posted in bookings, channel management, customer service, group booking, marketing, OTAs, sales, technology, tips, winning strategies | Tagged , , , , , | 9 Comments

TripAdvisor book now button for direct bookings

Direct commssion free bookings on Trip Advisor Just mention the name “TripAdvisor” to independent businesses and you are guaranteed to get some interest. Businesses have to take a pragmatic view when considering what tools and partners they need to make … Continue reading

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How To Increase Your Direct Bookings

Get more direct bookings Always on the lookout for great practice, I spent some time on the website of one of our customers in Thailand. Tom, from the Crystal Bay Beach Resort, had just sent a great testimonial saying how … Continue reading

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