Tag Archives: digital marketing

3 Ways to Boost Direct Bookings

Direct bookings save commission and are much less likely to cancel. The more direct bookings you get the more money and time you are saving. 1) Make sure you offer the best deal. Research has shown again and again that … Continue reading

Posted in bookings, marketing, online, OTAs, sales, savings | Tagged , , , , , | 15 Comments

Tips for Switching booking system

Switching your booking engine can be a lot easier than you think. Here are a few tips gleaned from our clients. But first a word of warning, it’s not just about cost savings.  Whilst cost is always important there are … Continue reading

Posted in bookings, customer service, digital marketing, marketing, online, sales, savings, tips, winning strategies | Tagged , , , , , | Leave a comment

Spread your booking sources

Increasing direct bookings is the priority and we certainly help thousands of businesses grow theirs. The next priority is to ensure you have a good mix of other booking sources so you don’t have all your eggs in one basket. … Continue reading

Posted in bookings, channel management, digital marketing, marketing, online, OTAs, sales, technology, tips | Tagged , , , , , , , | 42 Comments

Reduce your commission bill with promo codes

On the phones we hear the pain many accommodation owners feel when they get the monthly commission bill from their OTAs. Particularly annoying is finding repeat or regular customers who somehow end up booking through an OTA rather than directly. … Continue reading

Posted in booking button, bookings, marketing, OTAs, sales, savings, technology, tips, website | Tagged , , , , , , , | 5 Comments

Back to Basics

Well done, you’ve made it to the end of the busy summer season.  Take a breath but then start planning for next year.  Guests are already thinking ahead to next year’s holidays so you must too.  If you have forgotten … Continue reading

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Spread your OTA bookings

Are all your eggs in one Online Travel Agent’s (OTA) basket? We see a number of independent accommodation owners who rely on just one OTA. Business wisdom and common sense suggest that an over reliance on one source of sales … Continue reading

Posted in bookings, channel management, digital marketing, marketing, online, OTAs, sales, winning strategies | Tagged , , , , , , | 18 Comments

Great, Gratis and Glorious digital marketing ideas to boost direct sales

Our guest blog and interview is with Frederic Gonzalo, founder of Gonzo Marketing. With over 19 years of experience in the travel and tourism sphere, he is passionate about marketing and communications. Frederic recently attended the EyeForTravel event in Miami as … Continue reading

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Google HPA manager

Google Hotel Price Ads (HPA) News is out that freetobook are working on a connection which will enable accommodation providers to connect their availability to Google Hotel Price Ads. All customers using freetobook with nightly rates will be able to … Continue reading

Posted in bookings, Google Business page, Google Hotel Finder, Google Hotel Price Ads, Google HPA, marketing, online, OTAs, sales, updates, upgrades | Tagged , , , , , , | 12 Comments

Guestlink channel connection

New channel manager link with Guestlink will be live shortly. Our UK customers will soon be able to access even more distribution. Guestlink is based in the UK and they power a number of big destination websites. These include golakes … Continue reading

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