Group website at zero commission

Get a Together group for direct bookings

direct commission free bookings
grow your direct bookings

Here at freetobook we are continually looking to make it easier for small independent accommodation owners to thrive. One message we hear again and again is that the large OTAs are taking more and more commission.

Well, here’s  the good news, it’s never been easier to fight back with zero commission direct bookings from your group’s website. A group website can be created for a few nearby properties who want to work together or for bigger groups like a local association or marketing group.

Get together and co-operate to reduce commission.

Key Advantages:

1) Zero commission for all your group’s bookings.

2) Easy to refer phone bookings when you are full, revenue stays local.

3) Professional online booking and mobile site improves the image of your group.

4) Simple to administer, each property handles their own availability, rates and information.

5) It’s your group – you own the website so you can invest in it and grow it.

If you want to start fighting back against all the high commission bills this is a great place to start.

Read about the together group that reached £500,000 in commission free bookings

Case study of Fort William Bed and Breakfast group

Find out more from those already doing it with their “Together” websites.

Video showing how “together” can work for you

Join Together for more zero commission bookings from freetobook on Vimeo.

 

Together group benefit circle

TripAdvisor book now button for direct bookings

Direct commssion free bookings on Trip Advisor

Just mention the name “TripAdvisor” to independent businesses and you are guaranteed to get some interest. Businesses have to take a pragmatic view when considering what tools and partners they need to make themselves more successful.

TripAdvisor book now button
TripAdvisor Show Prices button can link to your property

TripAdvisor is without doubt a very powerful influencer for your customers because it helps them gather information from other customers i.e. people just like them. Lots of studies have shown that people value and trust the advice of friends and family far more than anything else. That’s not new, since time began we have always asked for the advice of those closest, those who you trust.

Like most things on the internet it’s not perfect but that doesn’t lessen it’s importance to your customers. Good businesses engage with their customers, listen to their feedback and react accordingly and TripAdvisor provides one of the platforms to do that. Time invested in that is money well spent because it’s highly visible and highly searchable. Managing your reputation is critical in this increasingly connected world.

Many businesses rely heavily on their reviews to attract new customers and now there is a way to get direct bookings, not just referrals, from your TripAdvisor page. It’s not free but then TripAdvisor is not a charity, it provides a service to you and your customers.

You can place a direct link to your booking engine on your profile and every time a customer searches your availability you pay TripAdvisor – a Pay Per Click (PPC) advertising model where each search is a click. The service is currently only offered on a wholesale basis i.e. individual properties can’t do it themselves they have to go through a service provider and properties do not need a business listing.

The direct link is valuable because customers are usually at the end of their purchasing cycle when they are looking at your profile….so they are ready book. When you consider all the marketing that has preceded that point i.e. providing a service that encourages reviews, advertising in different places etc. you can see that you are about as close to “closing the sale” as you will ever be. That’s where you have to make it easy for the customer…..search and book here!

The service is offered on a 3 month trial basis. TripAdvisor will give you a cost per click and estimated budget required for those 3 months based on their history of your page. How do you know you’ll get value for money? Well, you don’t at the outset, but at freetobook we will track and monitor every search and booking to give you a definitive return on investment. It’s that level of information that gives you the control to make a 100% informed decision on your marketing spend. If you have already invested heavily in your marketing this is well worth a try.

More bookings for Elgin B&B via Freetobook channel manager

Case Study: Freetobook’s channel manager brings more bookings to Ardgye House B&B in Elgin.

In the current economy, many independent accommodation providers know all too well the importance of getting new business. It’s a challenge, especially if you can’t afford expensive campaigns or newspaper advertising. Freetobook now offers some help: an easy-to-manage connection to LateRooms and Booking.com, which allows you to update your availability on both those site quickly and easily via your Freetobook diary.

It’s true that some property owners are still wary of LateRooms and Booking.com, concerned that the commission charged by these Online Travel Agents will erase their profit margin. But experience has shown that many accommodation owners who take the plunge really benefit from the increased exposure. The internet is just so big and managing to get your property in front of the customer at the right time is no easy task.

One Freetobook customer who has definitely benefited from the extra exposure is Carol McInnes, who, with her husband Alistair and daughter Kerry, runs the 4-star Ardgye House in Elgin. A beautiful 5-room Edwardian property, built in 1904, the Ardgye has been welcoming guests for over 20 years. It boasts sumptuous Family, Twin and King Rooms and is rated #1 on TripAdvisor for Elgin B&Bs/Inns. None the less, Carol had noticed that it was becoming harder and harder to compete for attention in an online world where paid results dominate the first page of any accommodation search.

Already offering online booking with Freetobook software, Carol decided to integrate with LateRooms via company’s channel manager.

“We’ve always been successful and we have a great reputation. We get a lot of bookings from the RAF at Lossiemouth and the Royal Engineers at Kinloss. We’re also very popular with German tourists visiting Scotland. But as with a lot of properties these days, it has become harder and harder for us to be ‘found,’” says Carol. “The main thing that attracted us to LateRooms was their huge advertising spend. We realised that we could piggyback on that to become much more visible to potential guests. The Freetobook system’s channel manager allowed the integration to be done quickly and easily. It really couldn’t have been simpler.”

Carol is well aware that some accommodation owners feel they’ll lose money on booking by going down this route, but she doesn’t share that view.

“I don’t see a LateRooms booking as 15% lost in commission, I see it as 85% gained on a booking I wouldn’t otherwise have got,” she points out. “I’m also noticing that guests who book through LateRooms the first time are becoming repeat customers who book with us direct on subsequent occasions, now that they know we exist.”

And although Carol has only been offering LateRooms availability for a short time, she has already seen the benefits: “LateRooms bookings are up by a third since we integrated via Freetobook. We’re much busier than we were before and we are starting to see a pick-up in direct bookings too. Pretty soon we’re looking to integrate with Booking.com via Freetobook as well.”

Connect Booking.com and LateRooms

Update Booking.com & LateRooms in one place

We all know that in the current economy every extra booking is precious. We also know that an accommodation owner’s time is valuable. There are always a million things to do and not nearly enough time to do them in. With that in mind, freetobook now offers you a channel manager that allows you to connect to Booking.com and LateRooms and update them direct from your freetobook diary.

Thanks to this new functionality, you’ll no longer have to update lots of different systems. One diary will automatically update them all so you can never go over-booked. It’ll also allow you to alter room rates across different sales channels from one place. And each time a booking is made, it will go straight into your diary with all the customer details (phone, email, and prices) captured.

Not only will this new functionality save you time and increase room sales, it will also increase your exposure via the world’s leading booking websites and eliminate the worry of double bookings.

To find out more about how our new channel manager works and all the benefits it can bring you, go here.