A huge amount of internet change is currently impacting independent accommodation providers.
Online travel agent (OTA) consolidation puts the vast majority of bookings into the hands of just 2 or 3 players. Together they dominate the online space through aggressive marketing and huge pay per click spends with Google and other high volume websites. This continues to make it increasingly challenging for independent accommodation owners trying to maintain the same volume of direct bookings.
If you find yourself in this situation the best strategy is to avoid over reliance on a single OTA as that level of dominance creates obvious business risks, no business wants all its eggs in one basket. So make sure you have a spread of booking sources and always be on the look out for new, more efficient ways to distribute.
Don’t be afraid to invest in technology that improves your direct commission free bookings and also enables you to diversify your booking sources i.e. a channel manager and booking engine that connects to all three big players…Booking.com, Expedia and TripAdvisor.
Remaining fiercely independent and open to multiple sources of bookings becomes more crucial as the dominance of the biggest grows. In other words the most successful strategy will be diversified and independent – keep your eggs in baskets you can trust.
Freetobook is proud to have been awarded Preferred IT Provider status with Booking.com
Great Technology doesn’t just happen ! Its also rather difficult to describe but when you see it, when you use it, you just know its good. At freetobook we take considerable pride in our work and our booking system solutions are renowned for their time saving functionality and their ease of use.
Along the way we work with many technology companies and there is none more switched on to the internet and the way online booking should work than Booking.com. This is why they sell more than 500,000 room nights every 24 hours and work with over 368,000 properties in 190 countries.
From our experience most of the worlds accommodation owners are looking for ways to get more connected and enjoy more distribution, at freetobook we get this message and so does booking.com.
In business great companies will seek each other out to work together, we enjoy working with the best in the booking world and are also very proud to have it recognised in the preferred IT provider status awarded by booking.com
We all know that in the current economy every extra booking is precious. We also know that an accommodation owner’s time is valuable. There are always a million things to do and not nearly enough time to do them in. With that in mind, freetobook now offers you a channel manager that allows you to connect to Booking.com and LateRooms and update them direct from your freetobook diary.
Thanks to this new functionality, you’ll no longer have to update lots of different systems. One diary will automatically update them all so you can never go over-booked. It’ll also allow you to alter room rates across different sales channels from one place. And each time a booking is made, it will go straight into your diary with all the customer details (phone, email, and prices) captured.
Not only will this new functionality save you time and increase room sales, it will also increase your exposure via the world’s leading booking websites and eliminate the worry of double bookings.
To find out more about how our new channel manager works and all the benefits it can bring you, go here.
Increase your sales, customer base and web visibility with this new functionality from freetobook.
Very soon, freetobook customers will be able to link to LateRooms through our system and manage all their rates and availability in one place. If you’re already signed up with LateRooms, just let us know your ID and we can do the linking for you.