3 Things You Need to Know About Mobile Bookings

smart_phone_okalkavanEvery day, more and more people are using iPads, iPhones, Androids etc to book hotels and B&Bs.

Pretty soon more people will be booking travel via mobile than on old-fashioned desktop computers. Google – the (current) kings of all things search – regularly produce stats on the growth of mobile. Here are some of the most eye-catching latest figures:

(1)   Almost half (47%) of all travellers now start their travel planning from a mobile device.

(2)   Today, 40% of leisure travellers and 36% of business travellers use mobile search engines to find hotels and book overnight accommodation.

(3)   By the second quarter of 2013, travel-related search queries will increase by 68% from smartphones and 180% from tablets. As you can see here…

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But perhaps most important of all is the news that far more last-minute bookings are made these days from mobile devices than desktop computers. Properties whose websites are not optimised for mobile are missing out these bookings, since, according to Google, 36% of last-minute travellers said that difficult mobile navigation is the main deterrent from booking…

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So don’t put it off any longer. Get a mobile-optimised website and a mobile app today. You know it makes sense!

Winning Images – Part 1

Great Visuals Sell Accommodation

bestPriceTickBig hotel chains have the largest marketing budgets, so their websites must always be the ones that attract the most attention. Right? Wrong. In the USA recently, it’s the websites of smaller, boutique hotels – and even B&Bs – that have been generating the most buzz in the media. Why? Because these smaller hotels are much better (and quicker) at adapting to what customers want when booking accommodation online. And these days…

It’s All About Images!

A strong visually-oriented layout is the only way to go, because (and this can’t be emphasised often enough)…Photos sell rooms.

1. Good photos.
2. Big photos.

And, most importantly…

3. Prominent photos

Here’s a great example of a rooms page (courtesy of the Lion Inn, Winchcombe)…

 lion_inn_rooms

Don’t force your customers to hunt around for images that will tell them what the place they’re thinking of staying at actually looks like. Put them front and centre. You own a great property – let the world know about it!

So, even if you don’t want to redesign your whole site, at the very least get your web designer to boost the size and number of quality visuals on the front page and all the room pages. And, ideally, add a big, unmissable link on the front page itself that shouts, “ROOM IMAGES.”

VisitScotland Update

freetobook connecting with VisitScotland

One of the most exciting things on the horizon for freetobook is our new connection with VisitScotland.

visitscotlandVisitScotland has a new accommodation search system that allows all B&Bs, guest houses, small hotels etc in Scotland to be displayed regardless of their relationship with VisitScotland itself (this is known as a “polling” system).

What this means is that very soon all Scottish freetobook properties will be able have their rates and availability appearing on VisitScotland’s site whenever a prospective customer does an accommodation search.

1st June is the current “go live” date for VisitScotland’s new system. Keep checking our blog for further details and updates.

2013 VisitEngland Awards for Excellence

freetobook sponsors “Small Hotel of the Year” 2013

Visit England Awards2013Quality is the key. What makes the VisitEngland Awards so important for the accommodation world – and so important to freetobook as a sponsor – is the fact that they’re not just an excuse for a boozy meal and a lot of back-slapping. Instead, they’re a beacon of excellence for all tourism businesses. By rewarding excellence, they play a key role in encouraging everyone involved in English tourism to raise their game even further. They highlight good practice amongst the very best hotels, B&Bs, guest houses and self-catering cottages in the country and, in doing so, allow other properties to learn from them. Simply by taking part, accommodation owners are inspired to improve their business performance in terms of turnover, profitability, quality, sustainability, staff morale and customer satisfaction.

This relentless focus on quality and making things better is what freetobook is all about as well. We provide cutting-edge booking technology, but we also offer a huge range of advice on boosting your online business and getting the very best out of a fast-changing digital world that is full of just as many opportunities as it is pitfalls.

With this in mind, freetobook is once again delighted to be sponsoring the “Small Hotel of the Year” category at the 2013 VisitEngland Awards for Excellence. The ceremony will take place on Monday 20th May at Lancashire County Cricket Club, Old Trafford.

Here are the finalists in the freetobook-sponsored “Small Hotel of the Year” category. Click their names to view their websites and connect with them via Facebook & Twitter (all, of them, interestingly enough, are strongly active on Social Media):

Brockencote Hall, Worcestershire

Gidleigh Park, Devon

Holbeck Ghyll, Cumbria

Northcote, Lancashire

The Scarlet Hotel, Cornwall

And given the fantastic range of our customer base, we’ll also be keeping an interested eye on the “Bed & Breakfast / Guest Accommodation of the Year” category too…

Alkham Court Farmhouse Bed and Breakfast, Kent

Fern Cottage Bed and Breakfast, South Gloucestershire

Pendragon Country House, Cornwall

The Bear’s Paw, Cheshire

The Salty Monk Restaurant with Rooms, Devon

Best of luck to all the nominees!