Category Archives: technology

Great, Gratis and Glorious digital marketing ideas to boost direct sales

Our guest blog and interview is with Frederic Gonzalo, founder of Gonzo Marketing. With over 19 years of experience in the travel and tourism sphere, he is passionate about marketing and communications. Frederic recently attended the EyeForTravel event in Miami as … Continue reading

Posted in digital marketing, facebook, marketing, mobile, online, OTAs, sales, social media, technology, tips, tourism, TripAdvisor, website, winning strategies | Tagged , , , , , , | Leave a comment

B&B marketing tips from Karen

“If anyone knows about B&B, Karen does.” (Guardian) Karen owns Hopton House, a converted granary in Shropshire offering three bedrooms. Alongside her own bed and breakfast business, she runs regular courses for potential B&B owners. Here Karen shares her business … Continue reading

Posted in channel management, marketing, sales, social media, technology, TripAdvisor, website | Tagged , , , , , , , , | 4 Comments

TripAdvisor direct bookings TripConnect explained

Many accommodation businesses are confused about TripAdvisor’s direct bookings, are you one them?  Let’s try to explain, so find a nice quiet spot to sit down with a glass or mug of your favourite drink. In the last year TripAdvisor … Continue reading

Posted in bookings, instant booking, marketing, sales, technology, tips, TripAdvisor, TripConnect, updates | Tagged , , , , , , , , | 23 Comments

Google Mobile-Friendly websites

If Google speaks we all have to listen and when the world’s search giant lets us know that it now labels websites as “mobile-friendly” the message is clear. (read Google announcement) Labeling websites as mobile-friendly will help Google rank them … Continue reading

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Together in Gatwick

Just back from a quick trip down to Gatwick to see the Gatwick Guest House Association (GGHA). I was invited to give a short presentation on the Together service after a few of their proactive members thought the service may … Continue reading

Posted in booking button, bookings, cooperation, group booking, hospitality associations, marketing, online, sales, technology, together | Tagged , , , , , | Leave a comment

Get together and win

Is your local association or marketing group doing enough for you? Online booking is just getting easier and more accessible to everyone. It’s great to see associations and marketing groups looking to improve their websites and the profitability of their … Continue reading

Posted in bookings, cooperation, group booking, hospitality associations, marketing, mobile, technology, together, website, winning strategies | Tagged , , , , , | Leave a comment

TripConnect Mobile Optimisation

Make the most of TripConnect Mobile bookings As TripAdvisor focuses on Mobile customers we think you should too. Earlier this year they reported there had been 100 million downloads* of their free mobile app. These customers use mobile phones to … Continue reading

Posted in bookings, marketing, mobile, sales, technology, TripAdvisor, TripConnect, website | Tagged , , , , , , , | Leave a comment

6 Secrets to OTA success

Learn the 6 secrets to OTA success Knowing the secrets of success with the Online Travel Agents OTAs can boost your direct bookings. Their web coverage is so massive that any single property will find it hard to get noticed … Continue reading

Posted in bookings, channel management, customer service, group booking, marketing, OTAs, sales, technology, tips, winning strategies | Tagged , , , , , | 9 Comments

iCal calendar sync

iCal sync with Holiday Lettings, Airbnb, Flipkey and others Get found and get booked by keeping your calendars up to date. iCal enables customers to see your true availability  leading to better quality enquiries, happier customers and most importantly more … Continue reading

Posted in airbnb, booking button, bookings, flipkey, holiday lettings, ical calendar sync, marketing, online, technology, updates | Tagged , , , , , , | 6 Comments

Mobile bookings : Your 4 point check list

Mobile booking optimisation for accommodation owners Ownership of smartphones is growing and so are mobile bookings. Mobile bookings grew at 20% in the first half of 2014. Smartphones and tablets now account for 21 percent of hotel bookings with OTAs … Continue reading

Posted in bookings, marketing, mobile, sales, technology, tips, website | Tagged , , , , | 2 Comments