Category Archives: technology

Group website at zero commission

Get a Together group for direct bookings Here at freetobook we are continually looking to make it easier for small independent accommodation owners to thrive. One message we hear again and again is that the large OTAs are taking more … Continue reading

Posted in bookings, cooperation, digital marketing, group booking, hospitality associations, online, OTAs, sales, technology, tips, together, winning strategies | Tagged , , , , , | Leave a comment

Easy low cost way to accept credit cards with Stripe

Having access to an easy to use credit card system has been a great bonus to so many of our customers. Being able to accept credit cards for your online and telephone bookings makes payment simple for you and your … Continue reading

Posted in online, payments, sales, savings, technology, tips | Tagged , , , , | 5 Comments

TripAdvisor lower commission

At 12% TripAdvisor’s Instant Booking connection has a lower commission than big online travel agents. Is it time you looked into how to get your share ? Why not start by checking out your own listing on TripAdvisor to see … Continue reading

Posted in bookings, digital marketing, technology, tips, TripAdvisor | Tagged , , , , | 23 Comments

Spread your booking sources

Increasing direct bookings is the priority and we certainly help thousands of businesses grow theirs. The next priority is to ensure you have a good mix of other booking sources so you don’t have all your eggs in one basket. … Continue reading

Posted in bookings, channel management, digital marketing, marketing, online, OTAs, sales, technology, tips | Tagged , , , , , , , | 38 Comments

3 Tips for Special Offers

We all love the feel of getting a great deal and the same goes for potential bookers on your website. The truth is Special Offers drive direct bookings, that’s why we make it super easy to create them in freetobook. … Continue reading

Posted in digital marketing, marketing, online, sales, technology, tips, website | Tagged , , , , | 2 Comments

Interns at freetobook

Just back from a round table meeting with Nathan Bostock (CEO Santander UK Plc),  Prof. Anton Muscatelli (Principal of Glasgow Uni) and a few other small and medium-sized enterprises (SMEs). We discussed some of the problems facing SMEs and from freetobook’s … Continue reading

Posted in digital marketing, internships, marketing, technology | Tagged , , , , | Leave a comment

Reduce your commission bill with promo codes

On the phones we hear the pain many accommodation owners feel when they get the monthly commission bill from their OTAs. Particularly annoying is finding repeat or regular customers who somehow end up booking through an OTA rather than directly. … Continue reading

Posted in booking button, bookings, marketing, OTAs, sales, savings, technology, tips, website | Tagged , , , , , , , | 5 Comments

TripAdvisor at 12 percent

Own the bookings on your TripAdvisor page More and more bookings are being made on TripAdvisor, we have some information and friendly advice to help ensure you are not losing out. In the last week we have seen a 400% … Continue reading

Posted in bookings, channel management, digital marketing, instant booking, Review Express, technology, tips, TripConnect | Tagged , , , , , | 32 Comments

Planning ahead for your promotions

This week’s guest blog is from US based social media and marketing expert Heather Turner, “Chief Logroller” at Forfeng Media. Here Heather helps you plan your social media calendar for holiday events and special promotions. The time to start planning … Continue reading

Posted in guest blog, social media, technology, tips, tourism, winning strategies | Tagged , , , , , , , | 1 Comment

Great, Gratis and Glorious digital marketing ideas to boost direct sales

Our guest blog and interview is with Frederic Gonzalo, founder of Gonzo Marketing. With over 19 years of experience in the travel and tourism sphere, he is passionate about marketing and communications. Frederic recently attended the EyeForTravel event in Miami as … Continue reading

Posted in digital marketing, facebook, marketing, mobile, online, OTAs, sales, social media, technology, tips, tourism, TripAdvisor, website, winning strategies | Tagged , , , , , , | Leave a comment