Category Archives: social media

6 ways hotels can use social media to attract more guests

A guest blog from Juste Semetaite To thousands of holiday seekers, the planning phase may seem like a time-eating disaster. With so many options where to stay and what to do, the majority find themselves immersed in indecision and torn between … Continue reading

Posted in digital marketing, guest blog, images, sales, social media, tips, winning strategies | Tagged , , , , , , , | Leave a comment

What’s your digital footprint?

As a property owner, what’s your digital footprint? US based marketing guru Heather Turner, Forfeng Media provides some great tips and cautionary tales. Facebook Posts: Make sure your posts are locked down to friends only, if you want to keep your … Continue reading

Posted in digital marketing, social media, tips | Tagged , , , | Leave a comment

Planning ahead for your promotions

This week’s guest blog is from US based social media and marketing expert Heather Turner, “Chief Logroller” at Forfeng Media. Here Heather helps you plan your social media calendar for holiday events and special promotions. The time to start planning … Continue reading

Posted in guest blog, social media, technology, tips, tourism, winning strategies | Tagged , , , , , , , | 1 Comment

Great, Gratis and Glorious digital marketing ideas to boost direct sales

Our guest blog and interview is with Frederic Gonzalo, founder of Gonzo Marketing. With over 19 years of experience in the travel and tourism sphere, he is passionate about marketing and communications. Frederic recently attended the EyeForTravel event in Miami as … Continue reading

Posted in digital marketing, facebook, marketing, mobile, online, OTAs, sales, social media, technology, tips, tourism, TripAdvisor, website, winning strategies | Tagged , , , , , , | Leave a comment

B&B marketing tips from Karen

“If anyone knows about B&B, Karen does.” (Guardian) Karen owns Hopton House, a converted granary in Shropshire offering three bedrooms. Alongside her own bed and breakfast business, she runs regular courses for potential B&B owners. Here Karen shares her business … Continue reading

Posted in channel management, marketing, sales, social media, technology, TripAdvisor, website | Tagged , , , , , , , , | 4 Comments

Reply to reviews for a 21% booking boost

Say something back to your customers TripAdvisor research* finds that accommodation owners that respond to their reviews benefit with more booking enquiries, they say 21% more likely. Ever been an ignored customer at a coffee bar or restaurant, seen but just … Continue reading

Posted in reviews, sales, social media, TripAdvisor, updates, upgrades, winning strategies | Tagged , , , | Leave a comment

Share your reviews online

Freetobook review sharing widget Isn’t it great to get fantastic reviews! You work so hard looking after your customers, naturally they give you fabulous feedback that influences potential future guests. To find your reviews in freetobook simply go to your … Continue reading

Posted in 2013, bookings, customer service, facebook, marketing, online, reviews, sales, social media, upgrades, website, widget | Tagged , , , , , , | 7 Comments

10 DOs & DON’Ts for Managing Good (& Bad) Reviews

We’ve all been there, whether we’re accommodation owners or not. We’ve all imagined we’ve done something well only to be brought up short when we’re told we haven’t. It leaves us feeling baffled and hurt – especially if we imagined … Continue reading

Posted in 2013, marketing, reviews, sales, social media, tips, TripAdvisor | Tagged , , | 3 Comments

TripAdvisor book now button for direct bookings

Direct commssion free bookings on Trip Advisor Just mention the name “TripAdvisor” to independent businesses and you are guaranteed to get some interest. Businesses have to take a pragmatic view when considering what tools and partners they need to make … Continue reading

Posted in booking button, bookings, marketing, online, reviews, sales, social media, technology, tips | Tagged , , , , , , , | Leave a comment

How To Manage Your Online Reputation – Part 1

  Iain shares some thoughts on the best ways to engage with your customers online and how to turn good service into sales. Everyone seems to be talking about ORM. You could even say that right now ORM is one … Continue reading

Posted in bookings, customer service, marketing, online, reviews, sales, social media, website | Tagged , , , , , , | Leave a comment