Category Archives: online

Spread your OTA bookings

Are all your eggs in one Online Travel Agent’s (OTA) basket? We see a number of independent accommodation owners who rely on just one OTA. Business wisdom and common sense suggest that an over reliance on one source of sales … Continue reading

Posted in bookings, channel management, digital marketing, marketing, online, OTAs, sales, winning strategies | Tagged , , , , , , | 18 Comments

Great, Gratis and Glorious digital marketing ideas to boost direct sales

Our guest blog and interview is with Frederic Gonzalo, founder of Gonzo Marketing. With over 19 years of experience in the travel and tourism sphere, he is passionate about marketing and communications. Frederic recently attended the EyeForTravel event in Miami as … Continue reading

Posted in digital marketing, facebook, marketing, mobile, online, OTAs, sales, social media, technology, tips, tourism, TripAdvisor, website, winning strategies | Tagged , , , , , , | Leave a comment

Google Mobile Friendly deadline

In a candid announcement a few months back Google let the world know that mobile friendliness has a deadline. From the 21st April onwards Google will actively favour mobile-friendly websites in mobile searches. If your website is mobile-friendly it is … Continue reading

Posted in Google mobile rank, Google rank, marketing, mobile, online, sales, updates, website | Tagged , , , , , | 3 Comments

Google Mobile-Friendly websites

If Google speaks we all have to listen and when the world’s search giant lets us know that it now labels websites as “mobile-friendly” the message is clear. (read Google announcement) Labeling websites as mobile-friendly will help Google rank them … Continue reading

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Together in Gatwick

Just back from a quick trip down to Gatwick to see the Gatwick Guest House Association (GGHA). I was invited to give a short presentation on the Together service after a few of their proactive members thought the service may … Continue reading

Posted in booking button, bookings, cooperation, group booking, hospitality associations, marketing, online, sales, technology, together | Tagged , , , , , | Leave a comment

Google HPA manager

Google Hotel Price Ads (HPA) News is out that freetobook are working on a connection which will enable accommodation providers to connect their availability to Google Hotel Price Ads. All customers using freetobook with nightly rates will be able to … Continue reading

Posted in bookings, Google Business page, Google Hotel Finder, Google Hotel Price Ads, Google HPA, marketing, online, OTAs, sales, updates, upgrades | Tagged , , , , , , | 12 Comments

TripAdvisor Just for You

TripAdvisor’s “Just for You” personalised hotel choice News has just come out on new hotel selection functionality for the TripAdvisor website, adding to the booking experience for TripAdvisor’s customers. Selecting accommodation will be more personal with the TripAdvisor “Just for … Continue reading

Posted in marketing, online, tips, TripAdvisor, TripConnect, updates | Tagged , , , , , | 8 Comments

Visit Jersey Special Offer

Connect to Visit Jersey accommodation websites There’s no charge from freetobook for connecting to Visit Jersey tourism accommodation websites when you connect before the 31st Oct 2014 (normally £49+ VAT) *. Freetobook’s channel manager now updates Visit Jersey all from your freetobook diary. You … Continue reading

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iCal calendar sync

iCal sync with Holiday Lettings, Airbnb, Flipkey and others Get found and get booked by keeping your calendars up to date. iCal enables customers to see your true availability  leading to better quality enquiries, happier customers and most importantly more … Continue reading

Posted in airbnb, booking button, bookings, flipkey, holiday lettings, ical calendar sync, marketing, online, technology, updates | Tagged , , , , , , | 6 Comments

How to get your Google business page

Now that we know all the benefits of having a Google+ Business page for your accommodation here are some quick and easy steps to getting yours. (If you don’t know why you should get a Google business page see our earlier blog – … Continue reading

Posted in Google Business page, Google Hotel Finder, marketing, mobile, online, website | Tagged , , , | 6 Comments