On the phones we hear the pain many accommodation owners feel when they get the monthly commission bill from their OTAs. Particularly annoying is finding repeat or regular customers who somehow end up booking through an OTA rather than directly. Many of you are looking for tools to help fight back against rising costs from the Online Travel Agents. One excellent way to do this is by using promotional codes.
A promo code is a private special offer that gives customers a discount when they book online directly with you. Essentially you give them a small discount making it cheaper to book directly, they save and you reduce your commission bill with more direct bookings. They simply type a promo code into your online booking page and it gives them a special direct discount.
The first step is to think about how much of an incentive you want to give to direct bookers. Perhaps your OTA commission is 15% and you want to give your customers 10% off thus saving you 5%. In the example we give the hotel offers a ten percent discount but you decide the amount yourself (you set it and you can easily change it).
Next you create a “Promo Code” in your freetobook account. Once you have your promo code setup (eg. DIRECT10) you now need to let your customers know about it, ensuring they know that booking directly on your website will save them money. The simple message is “Book direct and save” but you do have to promote it. Here are some clever ideas to help.
At Guest Checkout – Hand your guest a little business card with your promo code on it. This lets them know they are special and that they will always get a better deal booking directly with you.
At reception – Put up a little plaque or sign stating that you always guarantee the best rate when guests book direct and that some guests might get a special discount when they book again. Give them the promo code so they can use it to claim their discount when booking direct.
On your email signature – When you email guests about coming back to stay with you mention your promo code so they can get their special private deal. Again this reinforces the book direct message in a place where they might be considering making a booking with you.
We all like to feel special, using promo codes is a great way to show guests that you value their business and want them to come back and stay. Its a powerful message, book direct and save… here is a little exclusive discount because we value your custom. You want them to come back and/or tell family and friends about the special deal they can have by booking with you directly next time – promo codes do that for you.
The video below shows how the promo codes work, all you need to do is login to your freetobook account select the tab “Specials” and “Promo Codes” on the orange bar. To get a little further information see the promo codes section on our website.
Well done, you’ve made it to the end of the busy summer season. Take a breath but then start planning for next year. Guests are already thinking ahead to next year’s holidays so you must too. If you have forgotten how to enter your rates or set up your minimum stays, here’s a quick “Back To Basics” to help you through it.
Entering rates: On the AVAILABILITY tab, click on the first green box, hold your finger on the mouse and drag all the way to the bottom green box. This turns the boxes a darker colour. Release the mouse and a white square appears in each box. Enter your rates in the first column and then click the “a” below that column to copy the rate forward to all days. The “d” will copy to just that day of the week and in all cases it copies to the dates going forward so you can up your rates later in the calendar and click the “a” or “d” again below those new rates. Don’t forget to hit save before moving forward and repeating for the next six months.
Changing minimum stays: You can set a default minimum stay in AVAILABILITY tab under DEFAULTS subtab. This is handy if you normally insist on stays of 2 or more nights. You can also set minimum stays on individual days or sets of days. Similar to adding rates, on AVAILABILITY tab click the MINIMUM STAYS sub tab and then highlight the boxes on the calendar by clicking your mouse, dragging and releasing. Each box will have a white square. If you want to set all of a certain day of the week then change the first column of that day and then click the “d” button. You can also change individual days/rooms as required. Again, don’t forget to hit save before moving forward.
Close outs: There are two ways to enter close outs. In the DIARY tab you can click on a white box and bring up the “Quick Close Out” box. This is ideal for one or two close outs on specific dates. If you need to close out on a larger scale then you should do that in AVAILABILITY tab and CLOSE OUTS subtab. Clicking a green or blue box will turn it pink. Clicking, holding and dragging the mouse will allow you to close out multiple rooms and date in mere seconds. Once you have closed out all that you need remember to hit the save button before moving on to the next six months.
Special Offers: If you are looking for a bookings boost during the quieter winter months then adding a special offer can help. There are two types of offer in the SPECIALS tab; discount offer (i.e. offering a monetary or percentage discount from the nightly rate) and free night offer (i.e. stay 3 nights and get one of them free). Please note that special offers do not transfer through the channel manager, if you would like the offer to be added to the channel manager please contact us for details of who does what.
How much more of the “booking cake” can the OTAs (Online Travel Agents) take and how much bigger is the online booking sphere getting? They’re both interesting questions we continue to ask ourselves with a view to helping independent properties generate more direct bookings and reduce commission bills.
There is now evidence that the growth in new online customers is starting to flatten and mature. The OTAs are giant corporations that require continual growth to fire their share price. With fewer new online customers to sell to, the OTAs are looking for ways to keep their growth on target and some have been launching products to control your direct bookings. This strategy of getting income from your direct bookings doesn’t require them to find any new customers yet helps them expand their income. When they manage your direct bookings you are effectively providing them with an opportunity to acquire new customers, your direct customers.
We have also seen some OTAs removing the customer’s direct email address when the booking has originated on their site. In the past they shared these details freely with the property owners but now you need to make the effort to obtain the customer’s contact details. This will lead to less communication between you and the customer, reducing your ability to make direct marketing offers and run loyalty promotions. The knock-on effect is to shift more bookings into commissionable income and reduce direct bookings. Make sure you get contact details of all your guests.
How do the OTAs control so much of the online business? Well, they spend billions on online marketing to get customers to book on their website. Along with the expensive adverts they quite often advertise on the search engines under cheaper terms like your property name. When they advertise under your name customers looking for your property will see them first at the top of the Google page. You will also probably see them paying for advertising on other high traffic websites e.g. your TripAdvisor page.
So what can you do about it ? Take your direct bookings very seriously, be under no illusions that you are in competition for your own direct bookings. You need to stop thinking that the property down the road is your main competition. In the online world your biggest competitor is most likely to be the OTA that provides you with the most bookings. If a potential customer has a better website experience on an OTA’s website then that’s where they’ll book.
Make sure you have invested in a great website, lots of fantastic images (critical), a great design and good original copy. There is nothing new there but independent businesses are all too often reticent to invest in their marketing, seeing it purely as a cost. Have you ever wondered why the OTAs insist on you uploading so many great images? They know customers are more likely to book with them if they have great images of your property.
A fantastic image led website will generate more direct bookings and save commission. Making sure your website is the best it can be will give you an edge when competing for direct bookings. Some of the big hotel chains even keep their best images for their own website so that they have better visual content for direct customers.
It’s a fact that big OTAs have a global sales coverage that independent accommodation owners can’t match. Learn from the way the big hotel chains do it, they use the OTAs for customer acquisition in areas they cannot reach. Use the OTAs to get the bookings in and convert the customers to future loyal direct bookers. Not all OTAs are the same, some customers have loyalty to a specific OTA that they use most of the time. If you rely on just one OTA for too large a percentage of your bookings then you should probably diversify the source of your OTA business. Work with the biggest OTAs but not just one of them. This gives you more online exposure, access to more customers, reduces your reliance on a specific channel and gives you a better mix of customers. It’s also a lot easier to bargain with the OTAs if you have more than one.
Co-operation between nearby properties will help grow direct bookings for all. When it comes to getting more direct bookings your main competitor is your OTA. If properties switched from competing with each other to cooperating there would be a mutual benefit for all. Taking it to another level some accommodation owners have enjoyed significant success by cooperating and creating bookable websites featuring their members, examples include Fort William and St Ives in the UK (see freetobook together).
The benefits of more direct bookings are clear, the simplest calculation is the commission. By cutting out the middleman you save precious commission but importantly you also own the customer relationship. You have the customer’s contact details, and from the booking onwards it’s your brand that they will communicate with, not the OTAs. The direct booking message is simple so make it clear on your website, social media, emails, brochures and do let guests know that booking direct is better for them and better for you.
The service you offer from the point of confirmation to their stay with you and beyond is all yours. With direct bookings you have no communications middleman, so take advantage of the opportunity to differentiate yourself and be “special”. Always have the best rate on your website. If you ever feel the need to make a special offer make sure it’s on your website so customers booking direct never pay more.
It can be complex in the online world, as an independent family business we try to keep things simple and in perspective for smaller businesses, there’s lots of bookings out there you just have to keep chasing them.
Are all your eggs in one Online Travel Agent’s (OTA) basket? We see a number of independent accommodation owners who rely on just one OTA. Business wisdom and common sense suggest that an over reliance on one source of sales is risky. Spreading your sales sources will give you a more reliable, robust and diversified stream of bookings.
So what are the risks of working with just one OTA? At some future point that company may decide to implement something you disagree with; it could be a policy about commission or some way that they deal with guest data, reviews or customer relations. There’s no way to say what the future holds but with only one source you will have to follow their rules without any backup relationships.
Each of the biggest three worldwide travel websites (and they keep growing), Expedia, TripAdvisor and Booking.com all have their own customer databases and their own advertising strategies. By working with more than one you both maximise your exposure and diversify sources of potential customers. Remember that some customers only ever book with Expedia and others only Booking.com so by working with both you get seen by them all.
Customers also visit many websites during their research process so featuring on the big three means you have more chance of catching their eye. Again each of these booking sites will place a different emphasis on your property so you will appear in different positions and places on different searches and pages.
Having only one OTA is a bit like a farmer getting a giant contract from a major supermarket. The initial glow wears off when you have had to turn down all other distribution opportunities and tailor your processes to that single source, and then you realise that losing the contract would likely mean instant business failure. It’s a horrible question to ask but an important one, if your biggest OTA stopped working with you would your business survive?
Fortunately in the accommodation business you can spread your risk far more easily than some farmers can. You can share your availability across multiple channels and benefit from a bigger and more diverse spread of bookings whilst increasing your negotiating position. Then, if at some future date one OTA ever demands something you don’t want to give you can always move business to another.
A good healthy business mix includes plenty of direct bookings so your OTA policy should always go hand-in-hand with a strategy to increase direct bookings. In our next blog we cover ways to increase direct bookings, so you can make the most of the existing customers that have booked via the OTAs.
Our guest blog and interview is with Frederic Gonzalo, founder of Gonzo Marketing. With over 19 years of experience in the travel and tourism sphere, he is passionate about marketing and communications.
Frederic recently attended the EyeForTravel event in Miami as a speaker, panelist and participant to the2015 edition of Online Marketing Strategies in Travel.
Here Frederic generously shares his industry insights and expertise with freetobook. As he pointedly states, having no marketing budget is no excuse for not having a dynamic online presence!
What is the most important trend in online room booking?
It’s about going mobile. More than 51% of travelers now research their next destination, accommodation and transportation from a mobile device, whether it’s a smartphone or tablet. And more importantly, an increasing proportion of them are now booking via their mobile device: in fact, it is estimated that 25% of all online travel revenue in the US will come from mobile devices in 2015.
How can a property get more direct bookings?
1- Have a “best online rate” guarantee and feature it, big and bold, on your home page. People will shop around no matter what, but if they can have the confidence that by booking direct they will get the best deal, well… you got it!
2- Have a relationship marketing approach in place. This can be through a rewards program or simply by capturing emails from clients and visitors to your site and/or blog. Sending out regular newsletters and promotional offers to this base can ensure retention and direct booking through time.
3- Promote deals and best rates across your various social accounts. I see hotels mention a promo code for 10% off best rate… on their Twitter bio. Others do Facebook offers, or mail push to group databases. Think outside the box, and make sure you crossover information from newsletter to blog to social media.
Having no marketing dollars is not an excuse not to have a dynamic online presence.
The first step is to have a professional-looking website, and this can be done with various solutions that cost a fraction of what it used to 3-5 years ago.
Sending out emails? MailChimp is free up to 2,000 email addresses, and other providers offer similar low-cost solutions.
Social media? It’s not free, contrary to what many believe, because someone has to manage it, but you can have impact and reach on Facebook with minimal investments. It’s more a matter of having a strategy in place to begin with, then finding the resources (human and financial) to manage this new reality. Knowing 87% of travel decisions now begin with an online search, do we even really have a choice here?
15 key stats to consider:
TripAdvisor (42%) is the most downloaded mobile app amongst travelers, followed by Priceline (15%), Expedia (14%) and Orbitz (13%)
There are 139 reviews written every minute on TripAdvisor
You lose 25-60% of visitors with each click on the mobile path to purchase.
69% of travelers begin their search online…via a mobile device!
Average mobile users check their device 150 times per day!
Of the average six daily hours US adults spend on digital media, 3 hours is on mobile.
Twitter on Travel: in the past year, 60M tweets mentioned hotels, 21M tweets mentioned vacations
70% of followers have taken some action after seeing travel content on Twitter
70% of Instagram users have looked for a brand online
3/4 of consumers are frustrated when online content doesn’t relate to their interest
In 2016, 50% of total travel sales will involve more than one device
Ritz Carlton Hotel sees 18% conversions from email campaigns. Email is not dead, folks!
92% of visitors to a website will never return. Thus, remarketing is key!
Only 27% of hotels send automated emails prior to arrival (and after departing)
According to Google, 1/3 of people with a smartphone would give up sex instead of their phone. Sad.
Does Your Website Tell Customers WHY They Should Book Directly ?
We were chatting with one freetobook customer this week who was alarmed at the growing number of rooms sold via booking.com rather than her own website and to make matters worse, a returning customer had re-booked using the OTA! With a few clicks all became clear. The property’s website was overly cluttered, out of date with offers from the Christmas holidays and it wasn’t clear there was an online booking facility.
Does your website tell potential customers WHY they should book directly with you? The OTA’s do a brilliant job at converting lookers to bookers. From the ‘last room, last chance’ popups in red lettering, they create a sense of urgency to drive through that final click to book.
It’s worth saying once again …
Place your BOOKING BUTTON on the top left hand side if you possibly can. Advertisers pay a premium for this ‘sweet spot’.
HIGHLIGHT to potential bookers that they will get the BEST POSSIBLE PRICE (with no commission) by booking on your website.
Add in fresh, positive reviews onto your front page. Update very regularly!
Other general website design tips to remember …
How well do other folk feel you are marketing your accommodation? Ask friends and business associates whose opinions you trust to spent time on your website. Their feedback may highlight some great new suggestions or angles.
Make your website look as professional as possible, it’s your number one marketing tool. It’s worth considering giving it a timely overhaul with the help of a website designer.
Beautiful images SELL. Refresh images of your property seasonally, there is nothing more off-putting than searching for a summer retreat only to find the main photos on the property’s website show a winter wonderland!
Write concise (less is more!), appealing copy about your property and what visitors can expect on arrival.
A huge amount of internet change is currently impacting independent accommodation providers.
Online travel agent (OTA) consolidation puts the vast majority of bookings into the hands of just 2 or 3 players. Together they dominate the online space through aggressive marketing and huge pay per click spends with Google and other high volume websites. This continues to make it increasingly challenging for independent accommodation owners trying to maintain the same volume of direct bookings.
If you find yourself in this situation the best strategy is to avoid over reliance on a single OTA as that level of dominance creates obvious business risks, no business wants all its eggs in one basket. So make sure you have a spread of booking sources and always be on the look out for new, more efficient ways to distribute.
Don’t be afraid to invest in technology that improves your direct commission free bookings and also enables you to diversify your booking sources i.e. a channel manager and booking engine that connects to all three big players…Booking.com, Expedia and TripAdvisor.
Remaining fiercely independent and open to multiple sources of bookings becomes more crucial as the dominance of the biggest grows. In other words the most successful strategy will be diversified and independent – keep your eggs in baskets you can trust.
“If anyone knows about B&B, Karen does.” (Guardian) Karen owns Hopton House, a converted granary in Shropshire offering three bedrooms. Alongside her own bed and breakfast business, she runs regular courses for potential B&B owners. Here Karen shares her business expertise and thoughts on TripAdvisor, the ‘Marmite’ of the B&B world.
“I’ve been running Hopton House for nearly eleven years now and the B&B courses for a couple of years less than that. I’m often asked what the biggest changes I’ve seen in that time are. In terms of the running of the B&B it’s very much about guest expectations, they tend to be more widely travelled and the lines between hotels and B&Bs are getting a bit blurred. Internet access is one case in point – ten years ago it wouldn’t have been required or maybe it was just a nice to have, but in 2015, with the amazing growth of smartphones, it’s pretty much a necessity for many people. From my own travels I know that if there are choices of similar accommodation in an area, I’ll always go for the one with Wi-Fi access. I think the biggest changes I’ve seen are the ways in which B&Bs market their businesses.
Here are the top 5 areas that I think have been game changing;
1. Guest Reviews:
Tripadvisor; the marmite of the B&B world! All guests these days are potential amateur reviewers. Whilst having lots of great reviews is heart warming for the B&B owner, a negative review has the potential to cause serious damage to a business. Even now my heart skips a beat whenever I see I have a new review come through. Whilst receiving a bad review can ruin the owner’s day, it’s important to address the review and respond constructively. Tripadvisor reviews have shown that potential guests are more likely to choose to stay at a B&B if they’re taken to respond to negative feedback in a positive constructive way.
2. Online travel agents:
The OTAs such as booking.com are changing the way people book accommodation, and many B&Bs can have a bit of a love/hate relationship with them. OTAs can bring us a lot of business with no upfront joining fees but the commission they charge is high and the guests haven’t always understood what they should expect in their B&B. I think B&B owners need to make a decision about whether they will use the OTAs and then how will they use them. Whilst I don’t use them myself (I’m on booking.com but haven’t yet released nights to them), I think they can be very useful ( and possibly essential ) to some types of accommodation providers.
3. Social Media:
Many B&Bs have always relied on word of mouth to promote their business for years, and social media is the ultimate word of mouth. Social media, be it twitter, facebook, Instagram or even blogging, provides B&B owners with a great way to attract new guests, meet suppliers and keep in touch with repeat guests. I filled a room last minute following a cancellation using a promoted Facebook post last week. Better still, when you attract someone on social media and they like what you offer, they’ll then go back and recommend you to all of their followers.
Whilst paper advertising in magazines and tourist guides has been steadily declining, digital advertising has been on the increase. I find both Facebook promoted posts and Google adwords are an effective way of marketing my B&B.
Google adwords particularly are becoming quite complicated to manage these days. I’d always suggest getting a recommendation for a digital marketing company to help you get started (although avoid those that cold call you offering top place on Google).
5. Online Booking:
I’ve had online availability since I opened my B&B, I was one of the first in my area to get online booking. I do think online booking is an essential for any tourism business these days. About 85% of my bookings come through online via freetobook. Taking the deposit, blocking the calendar and sending confirmation are all handled seamlessly without me having to do a thing (the hours I used to spend on holiday looking for an internet café so I could sign into my email and respond to guest bookings with my old booking system!)
These days marketing is as an essential part of running a B&B as cleaning the rooms or cooking the breakfast. If it’s something you enjoy then great, if not then find someone who can help you. There’s lot of support out there locally via local tourism associations and groups.
Hopton House B&B, Hopton Heath, Craven Arms, Shropshire, SY7 0QD
Check availability and book online at www.shropshirebreakfast.co.uk
Follow us on Twitter at www.twitter.com/hoptonhousebnb
Find us on Facebook at www.facebook.com/hoptonhouse
Check out our Pins at http://pinterest.com/hoptonhousebnb/
Read our Breakfast Recipes at http://shropshirebreakfast.blogspot.co.uk/
It’s great to see so many small businesses flourishing on TripAdvisor with the recent Certificates of Excellence. What does it take to get one? We are privileged to have a special view of the accommodation business chatting to thousands of owners across the world. On the whole customers openly share their success to help others get ahead.
When you look around at the independent B&Bs and guest houses that are winning there are a few things that seem to make all the difference to their guests.
Their welcome is warm, friendly, unique – it sets the tone for the stay. You, the host, make all the difference…. unlike some large corporate hotel chains where you’re “checked-in” by a machine ! That’s a huge advantage straight away, use that encounter to understand the guest, they are all different – some want to chat, take advice etc. others may not.
They have a small “flourish” at check-in that’s worth it’s weight in gold….a fresh pot of tea, some home baking, interesting events for them to see, something local ?
Their “wow factor” often comes from plain old attention to detail. Having everything spotless is a good starting point and then its lots of very small things done well….that add up. In elite sports it’s called “marginal differences” i.e. the type of bed the athlete sleeps on, the liquids they drink, the make up of their diet, added together all of these 100s of things can mean the difference between a gold or silver medal on the day!
They are “great” at something (most people are!) and they show it off, differentiating themselves from the “crowd” and creating a memorable experience…something guests want to tell their friends about. It could be flower arranging, local history, gardening, baking bread, carpentry, telling jokes….
They think of their guest all the way, anticipating their needs….if they are in a “walking area” they provide advice or maps, if guests need to eat out they know which restaurants do what food best. By spending time with their guests they are better able to understand how to make their stay just that little bit more memorable.
If you do all this you need to understand that although this level of “service” is natural to you it is also a real part of your marketing plan, so make the most of it. Ask for a review and respond to them on TripAdvisor (all types), it shows you care but it’s also a fantastic source of marketing information. You will find out what “made the difference” in the eyes (and words) of your guests.
Essentially, “the host” seems to make the difference, not the free wi-fi or parking, so organising your time around the guest is critical. The best in the game know this, they clear their “admin” desk, use technology to the max – they don’t waste time processing bookings, typing in payments, updating booking systems …. instead they invest the time saved delivering a friendly, unique and memorable experience… it pays off!
Some winning accommodation owners case studies for further reading
Many accommodation businesses are confused about TripAdvisor’s direct bookings, are you one them? Let’s try to explain, so find a nice quiet spot to sit down with a glass or mug of your favourite drink.
In the last year TripAdvisor has changed its business model a number of times leaving many potential customers confused and even locked out. We have created a couple of videos to help you understand these changes (skip to these at the foot of the article…if you like) but it’s probably worthwhile seeing some of the basic facts first. Like them or not, here they are;
TripAdvisor is a booking website used to book accommodation online.
Accommodation businesses can receive bookings directly from the TripAdvisor website using a booking engine i.e. Freetobook.
If you are already working with an OTA (Online Travel Agent) like Expedia or Booking.com you may find that the OTAs advertise your availability on TripAdvisor. These bookings will come through the OTA (not directly from TripAdvisor) and look like any other OTA booking and you pay your agreed commission to the OTA, as usual.
The OTA pays to advertise on the TripAdvisor website, each OTA decides if they want to advertise your availability. You have no control over this.
TripAdvisor lists availability and prices prominently so properties that don’t have online rates will be more difficult to find and if they are found they’ll be surrounded by images and popups directing customers to nearby available properties.
Available to accommodation owners worldwide except if you have a holiday rental on HolidayLettings or FlipKey
In short, if you don’t have online rates you will receive less traffic and fewer bookings than in previous years.
If you do want bookings this way then you choose your route, direct with TripAdvisor or through an OTA – either way there is no requirement for any fixed upfront costs, no subscriptions or annual fees.
To get bookings direct you will need an account with TripAdvisor and an approved booking engine (or connectivity partner i.e. freetobook). Simply login to your TripAdvisor account and setup your direct advertising via their TripConnect service. Most approved booking engines charge for this service but with us it is completely free.
To advertise directly on their website you will need to pay TripAdvisor. In their wisdom they have created two models for payment (hence our two videos mentioned earlier).
Model One: Pay Per Click
Here you pay TripAdvisor a click fee each time a customer clicks on your advert, on a Cost Per Click (CPC) basis. However, you DON’T pay for a search, you only pay when the customer searches AND then clicks on your available price. If you are not available on the dates the customer searches or they don’t click the price then you don’t pay.
Cost Per Click model facts:
You pay when a customer clicks on your available price.
TripAdvisor sets the click costs and from feedback they are generally quite low (but we can’t see or know the cost, they are only visible in TripAdvisor).
You can vary what you pay per click (your bid). If you bid too low then TripAdvisor will remove the advert and you would have to increase your bid to show again.
If you work with an OTA they might also advertise alongside your CPC advert.
You set the budget and pay TripAdvisor and can switch it on/off as you please.
In this model you pay for the advertising and you measure the bookings that come from the clicks. Bidding higher for clicks will make you show at the top of any adverts on your property and bidding too low will mean you don’t show. You make the judgement as to the cost effectiveness of your advertising by totalling up the bookings versus the click costs. Ideally that return has to better than any other booking options i.e. OTA commissions.
Enjoy the youtube video on the Cost Per Click model.
Model Two: Pay Per Booking model (Instant Booking)
In this model you only pay TripAdvisor for bookings. There is no cost for each click, instead you pay a commission amount on realised bookings. You set this up by logging into TripAdvisor account and activating an Instant Booking campaign. You pay TripAdvisor a commission fee only after the customer has completed their stay. At the time of this blog Instant Booking is not available to all properties. Use the Instant booking link below to check.
Pay Per Booking model facts:
You pay either 12% or 15% commission after the customer has stayed.
If you bid 12% then TripAdvisor will show your advert 25% of the time.
If you bid 15% then TripAdvisor will show your advert 50% of the time.
No other OTAs will show if your advert is showing.
There is no payment/commission due on bookings that cancel.
Enjoy the youtube video on the Pay Per Booking model
By now you are either asleep or completely up to speed on direct bookings from TripAdvisor….. that is before it changes (only joking!) As always, please share your experience of this service or any other relevant news, let us know how it has or hasn’t worked for you.