Category Archives: marketing

3 Ways to Boost Direct Bookings

Direct bookings save commission and are much less likely to cancel. The more direct bookings you get the more money and time you are saving. 1) Make sure you offer the best deal. Research has shown again and again that … Continue reading

Posted in bookings, marketing, online, OTAs, sales, savings | Tagged , , , , , | 15 Comments

Tips for Switching booking system

Switching your booking engine can be a lot easier than you think. Here are a few tips gleaned from our clients. But first a word of warning, it’s not just about cost savings.  Whilst cost is always important there are … Continue reading

Posted in bookings, customer service, digital marketing, marketing, online, sales, savings, tips, winning strategies | Tagged , , , , , | Leave a comment

Spread your booking sources

Increasing direct bookings is the priority and we certainly help thousands of businesses grow theirs. The next priority is to ensure you have a good mix of other booking sources so you don’t have all your eggs in one basket. … Continue reading

Posted in bookings, channel management, digital marketing, marketing, online, OTAs, sales, technology, tips | Tagged , , , , , , , | 24 Comments

Booking extras now even better

Freetobook properties have always been able to offer their very own extras enabling customers to choose items that will make their stay special, whilst adding to to property’s revenue. We have now added the ability for you to define nightly … Continue reading

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Promo Codes upgraded for more direct bookings

Thousands of properties have already benefited from freetobook’s promo codes so we have made them even better. You can set up as many promo codes as you like to target more customer segments and drive up your direct bookings. Now … Continue reading

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Accommodation photography

As the old saying goes, a picture is worth a thousand words…. It only takes a quick glance for someone to evaluate what they see and form a positive or negative judgement. In fact, studies have shown that the viewer … Continue reading

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3 Tips for Special Offers

We all love the feel of getting a great deal and the same goes for potential bookers on your website. The truth is Special Offers drive direct bookings, that’s why we make it super easy to create them in freetobook. … Continue reading

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Interns at freetobook

Just back from a round table meeting with Nathan Bostock (CEO Santander UK Plc),  Prof. Anton Muscatelli (Principal of Glasgow Uni) and a few other small and medium-sized enterprises (SMEs). We discussed some of the problems facing SMEs and from freetobook’s … Continue reading

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Reduce your commission bill with promo codes

On the phones we hear the pain many accommodation owners feel when they get the monthly commission bill from their OTAs. Particularly annoying is finding repeat or regular customers who somehow end up booking through an OTA rather than directly. … Continue reading

Posted in booking button, bookings, marketing, OTAs, sales, savings, technology, tips, website | Tagged , , , , , , , | 5 Comments

Back to Basics

Well done, you’ve made it to the end of the busy summer season.  Take a breath but then start planning for next year.  Guests are already thinking ahead to next year’s holidays so you must too.  If you have forgotten … Continue reading

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