World Social Media Day

Social Media is a brilliant way for B&Bs and independent hotels to connect with their customers, build relationships and promote themselves. In celebration of World Social Media Day, here are freetobook’s top ten social media tips for B&Bs:

Make visuals a social media priority

Give future guests a virtual experience of what it will be like staying at your B&B – share pictures of your rooms, the delicious breakfasts you offer, the awesome view from your property, that speciality cake you make for new arrivals…get creative!

Destinations change based on the time of year, remember to show off how awesome you are year round with pictures reflecting seasonal changes.

Play with your Facebook cover photos

 It’s the first thing that prospective guests see when they visit your page and influences their perception of your brand. Make sure your cover photo is as awesome as your business, and remember that you can change it frequently if you want to.

Engage Your Followers

Platforms like Facebook are a great way to engage with existing and new customers. Take the time to respond to questions, and also sometimes ask your own – “we’re preparing our new afternoon tea menu, what should it be, lemon drizzle or Victoria sponge?”

Get Guests Involved

Create a hashtag for your B&B to get your guests talking online. Guests can use it when they post about their holiday on Twitter and Instagram and is great bit of free PR for your business. It’s also a rich source of material that you can re-post on your own social media channels (with the guest’s permission!).

Speaking of hashtags…

When you post on Twitter and Instagram remember to include a few relevant hashtags. An important one to include is your location – holiday makers will often search for their planned location via hashtag on social media, for inspiration and ideas. Using it on your posts can draw them to your page and showcase how great your property would be for their holiday.

Promote your special offers and packages, but…

Have you just launched a brand new package? Got a new promo offer? Advertise it on social media! Get your great deals out there and encourage people to book direct.

Remember the Seven and One Rule

Too many promotional or ‘salesy’ posts are a turn off for your followers. Make sure you get the balance right by posting around seven posts that are interesting, beneficial and relevant to your customers for every one post where you advertise your B&B.

However, you can (and should) still do some ‘soft promotion’ on your posts by including a link to your website at the end of your posts.

Post Interesting Content

Consider topics and ideas that would be interesting and useful for your guests and incorporate them into your social media plan. Interesting or fun event coming up in town? Post about it! Is there a great country walk nearby? Post about it! Is there a brilliant local restaurant that your guests should try on their trip? Post about it!

Repeat Posts

So you’ve made an awesome post about family activities in your area…but it’s been a few months and now it’s hidden far down your page where your followers won’t see it. Time to repost!

Social media has a very short shelf life – if your followers don’t see your post the day you make it, chances are they won’t see it at all. Repost interesting content (as long as it’s still relevant) every few weeks or months.

Direct Bookings through Facebook

Turn your facebook page into a great booking tool with our free facebook app. Incredibly simple to set up and use, this is a brilliant way to convert all the hard work you’ve done creating an awesome facebook page for your business into more direct bookings.

Packages help direct bookings

Packages: the latest update on freetobook.

Using freetobook packages you can now offer your customers extra value added inclusions and change the board basis for any specific package you wish to create.

Types of Package:

Added Meals – for example you may have a standard rate with Bed and Breakfast and want to offer a “Dinner Bed & Breakfast” rate, or a rate which includes a packed lunch.

You can also remove meals in a package, so if your standard rate is including breakfast you might want to have a package that does not include breakfast.

Value Added Service –  Alternatively you might create a package which incudes bike hire or some other value added service special to your business. For example, you may collaborate with other local businesses and offer a golf  or spa package, cookery or photography class, or tickets to a local attraction such as a theme park.

How you setup your packages is very flexible; you can change the board basis and add extra services -it’s completely up to you.

Packages are a fixed rate and can be restricted by:

  • dates of stay
  • minimum stay duration and
  • nights of the week.

If a package is available for a customer to book during their search they will see a new tab with the package title you have created. They can then easily switch between your package and your standard availability.

 

Packages are exclusive for your direct bookers so they also potentially give a great way to offer more value to your direct customers where you pay zero commission.

To start creating your own unique packages, head to the ‘Specials’ tab on your freetbook diary and select ‘Packages’. Click ‘Create Package’ and start filling in all your package details – simple!