Category Archives: digital marketing

6 ways hotels can use social media to attract more guests

A guest blog from Juste Semetaite To thousands of holiday seekers, the planning phase may seem like a time-eating disaster. With so many options where to stay and what to do, the majority find themselves immersed in indecision and torn between … Continue reading

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3 Tips for Special Offers

We all love the feel of getting a great deal and the same goes for potential bookers on your website. The truth is Special Offers drive direct bookings, that’s why we make it super easy to create them in freetobook. … Continue reading

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What’s your digital footprint?

As a property owner, what’s your digital footprint? US based marketing guru Heather Turner, Forfeng Media provides some great tips and cautionary tales. Facebook Posts: Make sure your posts are locked down to friends only, if you want to keep your … Continue reading

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Interns at freetobook

Just back from a round table meeting with Nathan Bostock (CEO Santander UK Plc),  Prof. Anton Muscatelli (Principal of Glasgow Uni) and a few other small and medium-sized enterprises (SMEs). We discussed some of the problems facing SMEs and from freetobook’s … Continue reading

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TripAdvisor at 12 percent

Own the bookings on your TripAdvisor page More and more bookings are being made on TripAdvisor, we have some information and friendly advice to help ensure you are not losing out. In the last week we have seen a 400% … Continue reading

Posted in bookings, channel management, digital marketing, instant booking, Review Express, technology, tips, TripConnect | Tagged , , , , , | 32 Comments

Direct Bookings vs OTA Bookings

Grow your direct bookings whilst using the OTAs How much more of the “booking cake” can the OTAs (Online Travel Agents) take and how much bigger is the online booking sphere getting? They’re both interesting questions we continue to ask … Continue reading

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Spread your OTA bookings

Are all your eggs in one Online Travel Agent’s (OTA) basket? We see a number of independent accommodation owners who rely on just one OTA. Business wisdom and common sense suggest that an over reliance on one source of sales … Continue reading

Posted in bookings, channel management, digital marketing, marketing, online, OTAs, sales, winning strategies | Tagged , , , , , , | 18 Comments

Great, Gratis and Glorious digital marketing ideas to boost direct sales

Our guest blog and interview is with Frederic Gonzalo, founder of Gonzo Marketing. With over 19 years of experience in the travel and tourism sphere, he is passionate about marketing and communications. Frederic recently attended the EyeForTravel event in Miami as … Continue reading

Posted in digital marketing, facebook, marketing, mobile, online, OTAs, sales, social media, technology, tips, tourism, TripAdvisor, website, winning strategies | Tagged , , , , , , | Leave a comment