Author Archives: iain

Interns at freetobook

Just back from a round table meeting with Nathan Bostock (CEO Santander UK Plc),  Prof. Anton Muscatelli (Principal of Glasgow Uni) and a few other small and medium-sized enterprises (SMEs). We discussed some of the problems facing SMEs and from freetobook’s … Continue reading

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freetobook exhibits at Independent Hotel Show London

Craig and I are really forward to our first Independent Hotel Show in London on the 30th and 31st of October. If you are going to be there please do drop by our stand (IH 193) and if you haven’t … Continue reading

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How To Avoid That Dreaded Overbooking

Is overbooking a sign of marketing success, process failure or just bad luck? There’s a real stigma attached to over/double booking. Why?  Is it the failure to deliver on a personal promise made to your customer? Or is it the … Continue reading

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3 Must Do Things for 2013

Happy New Year, it’s going to be a good one…. but it’s important to have everything in the right place for 2013. Here are 3 “must do” things for 2013: 1) Ensure you have rates loaded for the whole of … Continue reading

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freetobook is 2 years young – established in 1998

On the 17th December 2010 freetobook took it’s very first customer booking…to our customers that makes us 2 years old (even if we were established in 1998), party time! It does seem a long time ago, much has happened and … Continue reading

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TripAdvisor book now button for direct bookings

Direct commssion free bookings on Trip Advisor Just mention the name “TripAdvisor” to independent businesses and you are guaranteed to get some interest. Businesses have to take a pragmatic view when considering what tools and partners they need to make … Continue reading

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What to do when VisitScotland suddenly closes its online booking service…

It came as bit of a bombshell to lots of hospitality businesses when VisitScotland suddenly announced the withdrawal of its online booking system.  Many, including myself, would argue that this was long overdue. VisitScotland’s foray into this area over the … Continue reading

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2012 VisitEngland winners

Craig and I were fortunate enough to attend the Visit England Awards for Excellence last night at the Athena in Leicester. It is inspiring to see the best tourism businesses operating at the top of their game. They had all … Continue reading

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Booking and traffic leaks

Getting prospective customers to your website can be an expensive process. Once you have them, you need to keep them there and focused on the booking process. A leak is an unintended entrance or escape. Make sure visitors are not … Continue reading

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Managing your online reputation

Managing your online reputation Why bother? People now research trips, make decisions and share experiences online via social media. 75% of customers now cite reviews as being influential. More and more people are using social media platforms, like Twtter and … Continue reading

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